Yoast is the #1 WordPress SEO plugin in the world...and for good reason. It's one of the most powerful tools for optimizing content on the fly. As you're writing, Yoast gives you suggestions for improving your content for SEO, including recommendations on readability, keyword expansion, internal linking suggestions and more. Plus, Yoast handles all the technical stuff for you. It doesn’t matter whether you know about robots.txt, .htaccess files, clean permalink URLs or sitemaps – Yoast SEO makes sure your technical configuration rolls out the red carpet for search engines. Yoast makes every WordPress SEO's life easier.
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Yoast is one of my favorite tools on earth. As a WordPress blogger and SEO, I can't imagine what life would be like without Yoast. I compare it to "Grammarly for SEO." As you are crafting blog posts and moving about your WordPress dashboard, Yoast will give you tips and tricks to improve your organic search optimization. Yoast tells you if you're using your target keyword in a post often enough, it tells you if the voice of the piece is too passive, it allows you to change and optimize your titles and meta descriptions, with suggestions on how to do so. Seriously, it does everything. I would never run a blog that has an SEO focus without it. In my opinion, it's a perfect tool. And not too expensive.
Yoast helped me to make my first affiliate income online. It's simple and easy to follow guidelines help you to write content that works with search engines. All you need to know is your keyword, which you input in the plugin (which shows up when creating your blog post). Once you do that, it tells you what you are missing and what you need to add. It lets you know if you overoptimize (which isn't good), and how to fix it. It also reminds you to add the proper image data, which I almost always forget to do. Definitely use Yoast, whether you have a ton of SEO knowledge or none.
Occasionally some of the functionality of the plugin doesn't work. It will tell you that you have 3 sentences that start with the same word (so you should fix that). You should be able to click it, and it highlights the sentences in question. However, it doesn't always work for me, and I keep everything updated.
It's an excellent tool that keeps you optimized. This alone won't get you to the front of Google (off site SEO is more important for that), but this is the foundation of good SEO on your site.
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