Ivy leaguers, PhDs, and alumni of crazy companies you’ve heard of

Alyssa is a GMP content manager. Prior to her work in marketing and content development, she spent a decade teaching college writing and received her PhD in transatlantic modernist literature, Irish lit, and language theory, using quantitative and digital humanities methods to study foreign language use in James Joyce’s Ulysses. Alyssa enjoys editing novels in her spare time and reading everything she can get her hands on, as long as there’s a dog or cat nearby.

Ben is GMP’s head of paid media. He’s worked in-house at venture-backed companies like vFairs, at elite agencies like Directive, and as a solo consultant – building and managing cross-channel strategies for big brands like Memorial Hermann Health System, Uber Freight, and Dave Ramsey. In a past life, Ben was a cowboy, but these days he mostly sticks to riding bikes.

Stephanie is an SEO/GEO Account Manager at GMP with 5 years of digital marketing experience spanning SEO, copywriting, and the B2B SaaS industry. She graduated with a humanities degree from UCLA and has been specializing in helping brands earn visibility in the age of AI search. When she’s not brainstorming AEO strategies, you’ll find her on a nature walk or gazing at the Golden Gate Bridge.

Madeline is an experienced marketing and operational leader who serves as the Director of G&A Operations at GMP. A proud alumna of Cornell University and New York University, she brings nearly a decade of marketing expertise to her role, including over five years at GMP managing high-impact SEO deliverables for major brands like GoodRx, HiBob, and SentinelOne. In her free time, she enjoys hiking scenic trails with her dog and husband, baking something sweet, or learning painting and photography.

Kirsten is a Senior Content Manager at GMP and brings 14 years of experience leading content strategy in-house and at agencies, including Moz and SAP. She holds a BA in Creative Writing and Critical Theory, and her short fiction has appeared in literary journals and anthologies. Kirsten has never met a rabbit hole she didn’t want to research to the bottom, which serves her well in content strategy. She likes asking one more question, pulling one more thread, and figuring out what’s going on to turn good content into genuinely useful content. Outside of work, Kirsten is a mom, writer, rock hounder, and birder (she will interrupt any activity to point out a good bird).

Maeva Conley is a Reddit Account Manager at GMP. She started out in journalism and became an AAN award-winning columnist for one of California’s largest alternative weeklies. She is the author of “Cat Zodiac: An Astrological Guide to the Feline Mystique” (Chronicle Books, 2016). Her career has also included leading content strategy at Semrush, earning hundreds of bylines, and creating content for numerous Fortune 500 brands. In her free time, she has surfed with great white sharks, given belly rubs to rehabilitated raccoons, and once cuddled an adult Siberian tiger.

Tooba is a GMP Content Associate. She got into marketing when she was 16 and started experimenting with Instagram, community management, and a few different marketing channels until she discovered her love for SEO content. Tooba is a pro at delivering hyper-targeted content that reads well and drives conversions. Software development is her secret skill, which has helped GMP improve the quality of client deliverables. Animals seem to love Tooba, and she has a keen interest in neuroscience.

Alyssa is a Senior SEO/GEO Manager with 11 years of marketing experience, spanning SEO, content strategy, email marketing, and paid search. She holds a bachelor’s degree in speech and hearing science from Portland State University and a master’s in linguistics from Wayne State University. Alyssa has two cats, which tracks, since she’s a proud Leo.

Daniel is GMP’s Reddit team Product lead. He built the internal platform that runs GMP’s Reddit program, handling the complex coordination of 100+ influencers across 6,000+ accounts and 5,000+ Subreddits. Before GMP, he spent 5+ years in product: building fintech products, working at Oracle and theScore, and cofounding an outdoor gear company. He studied law and business at the University of Waterloo, where he decided law school looked less fun than building software products. Always looking to challenge himself, he once signed up for and finished a 160-mile bike race after owning a road bike for two months.

Jess is GMP’s Head of Content. She has over 12 years of experience turning brands into ones people actually pay attention to, across onsite, social, and creator content. Jess holds a strong belief that content should always entertain, inform, and connect. Outside of work, you can find her running behind her active toddler, swimming at the nearest beach, or baking something up in the kitchen. Truly nothing beats the smell of fresh-baked bread.

Nick is a Senior Analyst on the Paid Media team. With over 6 years of marketing experience, he has generated over $10 million in revenue for clients while building consistent high quality lead flow, increasing LTV of customers, refining engagement programs and positioning businesses top of mind.

Casen is a Reddit Account Manager at GMP. With 12 years of marketing experience, he’s worked with brands like Cisco, Verizon, SUSE, Healthline, Bearpaw and Gameday Men’s Health, specializing in SEO, AI search optimization, and Reddit. Building strong client relationships and ensuring customer satisfaction are two of his biggest drivers. He graduated from Boise State University with honors, earning a degree in Business Administration, a 3.8 GPA, and Dean’s List recognition. Outside of work, Casen enjoys spending time with his family, following sports, and exploring new technology.

Carter is a Manager of Paid Media at GMP with 6 years of experience across paid search, paid social, CRO, creative strategy, and analytics. Before GMP, he worked at Red Ventures and CNET with brands like Walmart, Prime Video, Wayfair, and Vistra Energy. He’s passionate about creative testing and optimizing the customer journey, with a healthy skepticism of anything labeled a “best practice.” Carter graduated summa cum laude from the University of South Carolina with degrees in International Business and Supply Chain Management. Outside of work, he enjoys camping, hiking, golfing, and convincing himself that watching an unreasonable amount of sports counts as a hobby.

Ryan runs Reddit for GMP clients, leads a pod of account managers, and writes the program’s playbooks. Within 4 months, one of them saw 200% more people name Reddit when asked how they found the brand. They’ve doubled their spend. In marketing since 2012, he’s supported brands like Kraken, Mixbook, and Duquesne University. He studied sociology and dispute resolution at Boise State. He got his start opening Boise’s first pro scooter storefront and growing its Instagram from 0 to 18,000 followers.

Katie is GMP’s Head of Client Services, bringing 16 years of experience across B2B marketing, client strategy, demand generation, and revenue optimization. Throughout her career, she has led integrated marketing and account strategies for brands across a wide range of industries, with a focus on connecting marketing performance to pipeline, revenue, and broader business goals. At GMP, Katie leads the client services organization, helping teams turn strong channel execution into cohesive strategies, stronger client partnerships, and measurable business growth. Outside of work, she’s an indoor cycling instructor, an unapologetic obsessive reader, and almost always accompanied by at least one animal.

Alexis is GMP’s Reddit team client services lead. Prior to joining GMP, Alexis was paid media manager at Logical Position, where she worked on enterprise accounts. She graduated from Governors State University with a 3.9 GPA. She’s a smart cookie.

Mark is a GMP cofounder. Prior to joining GMP, Mark built and sold a SaaS product called GrowthBar to PE firm, XO Capital. He led marketing at $200M+ revenue consumer brand, Minted. He also led marketing at telemedicine pioneer, PlushCare, which was acquired for $450M by Accolade. Mark’s a dad, a novice freediver, and pizza connoisseur.

Hailey is a cofounder of GMP, where she leads content and the agency’s external visibility. She was the second marketing hire at venture-backed RealtyShares, went on to cofound GrowthBar, which was acquired by PE firm, XO Capital. She has driven organic growth for brands like SentinelOne, HiBob, and WorkRamp. An Emory grad and published author, Hailey once built a social app called Thursday that made exactly $0 – which is how she got hooked on customer acquisition.

Adam is a cofounder of GMP and a paid marketing expert. He led acquisition marketing at SeatGeek and EverQuote, running the paid programs that fueled growth at both companies. A McGill University grad, Adam is also an accomplished pianist – so he’s no stranger to performing under pressure.

Bridget is a Reddit Account Manager at GMP, where she helps clients reach their off-page AEO visibility and LLM citation goals. With 11 years of digital marketing and SEO experience, she has previously worked at Principal Financial Group and Asurion, and for brands including Oracle, Newmark Group, CoreNet Global, and Casper. She is a graduate of SUNY Plattsburgh, where she studied public relations and journalism. When she’s not working, you can find her hiking, skiing, and adding new birds to her life list.

Admir has 10+ years of experience helping businesses grow profitably through SEO, content strategy, and digital marketing, with a particular focus on SaaS and cybersecurity companies. At GMP, he focuses on organic growth, combining Reddit, SEO, and AI search visibility to help brands build authority and drive meaningful results. A University of Buckingham alumnus, Admir is passionate about emerging technologies, consumer behavior, and finding creative ways to turn marketing opportunities into sustainable growth. Outside of work, he’s an avid skier, an entrepreneur at heart, and someone who’s always researching the next big idea, usually with more browser tabs open than he’d like to admit.