About Us

If you’re here, you might be asking yourself — how do I get more customers?

Whether you’re a…

  1. Startup CEO
  2. Small business owner
  3. Or any sort of marketer…

…you probably want more leads.

We had no idea how to get leads either.

But over the past 10 years we’ve perfected it. How “perfected?” If you Google “growth marketing,” you’d find us. We’re usually in the top few results, depending on the day.

We’re Hailey and Mark.

  • We’ve started (6 and 7-figure revenue) companies
  • We’ve led marketing at (7, 8, and 9-figure revenue) companies
  • And we’ve grown Growth Marketing Pro into the biggest growth marketing blog on the internet — in under 2 years. It makes us $60,000/month (and growing)… and we did it all for free.

How?

Have you ever heard someone say…

  • Facebook Ads are it! If you run Facebook Ads you’ll make money.”
  • Or… SEO is the answer to your problems. Make content and you’ll get paying customers!”
  • Webinars crush it for every business!”
  • Or… “Spend your marketing budget on affiliate marketing. That’s the only way to make money!”

The real truth is: THAT’S ALL BULLSHIT. Businesses aren’t one-size-fits-all. And neither is marketing.

In an endless sea of marketing tactics, you have to prioritize what’s right for your business. You can’t focus on everything.

We get amazing results like no one else because we’ve figured out a formula for prioritization.

There are a few tactics for every business that move the needle. We know how to find them.

And we’ll share them with you.

If you want to learn from our success and grow your small business or startup, submit your email below, and keep reading…

How did we get here?

My name is Hailey Friedman.

This is me…

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I was born on Long Island and went to college at Emory University in Atlanta, Georgia. After Emory, I spent 2 years teaching 8th grade English in the Bronx through Teach For America.

While I was teaching, I had a brilliant idea for a mobile app called Thursday.

I put together a team of people from across the country and we worked on this app remotely. We launched in the App Store. We were even invited to SXSW, where I pitched it in front of hundreds of people!

On launch day, I got some buzz! It was picked up by a few publications online and my phone was ringing off the hook with friends congratulating me.

But after that first week, the buzz died. And unfortunately, so did Thursday. We made exactly $0 and after 6 months I had to close it down.

And that’s where I learned this very important lesson:

You can have the greatest team and the perfect product, but if you don’t know how to get customers, then you don’t have anything worth much at all.

So I became fascinated with marketing

It’s what set me off on my journey to learn the answer to my burning question: what does it take to get someone to sign up for or buy something?

So I decided to join a startup in New York at the ground floor, to try and learn everything I could about what it takes to start and grow a business. But I quickly outgrew that job and I wanted to learn so much more. So I decided to hop on a plane and move to San Francisco, all by myself, leaving my friends, family and boyfriend behind.

hailey moved to san francisco

A hundred phone calls and Skype interviews later, I got a job offer from a guy named Mark Spera. He was the Head of Marketing at a 25 person startup.

If that name sounds familiar, it’s because he’s now my cofounder here at Growth Marketing Pro.

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Mark moved to San Francisco in 2010. He caught the entrepreneurship bug in 2012, and started an ecommerce business. It grew from nothing to a couple million in revenue pretty fast.

He exited that company in 2016 and took a job as Head of Marketing for a fast growing tech startup…. and hired me!

Let me tell you about Mark…

Mark’s from Connecticut. Growing up, he went to public school, got a 4.0 GPA, had friends, played soccer, and got into a good university.

But during his senior year of high school things started changing for him.

From Mark’s account of the situation, he lost interest in everything and his grades started slipping — a once stellar student was failing classes. He quit the soccer team with his mom in the stands and drove home without saying a word.

Then, one day in Spanish class, it all came to a head. He had his first panic attack.

Yup, there he was, 17 years old, unable to sit still — anxiety pulsing as señora droned on about past participles or something. From what Mark told me, he started tearing up, ran to his car and drove home.

It started happening more often. Daily even. Mark didn’t tell a soul. He bottled it all up and went off to school in Virginia.

He struggled through freshman and sophomore year — drinking too much and skipping class.

Yup, he’s the idiot with the hat

Finally, he decided to get help. Mark was put on medication and began speaking to a therapist. It completely changed his life.

It was through the process of getting better, that he learned the #1 most important lesson.

The lesson that has guided us ever since.

The lesson that has helped us make over $1 million with this blog in just a couple short years. And that lesson was the simplest one…

JUST DO IT.

I know, I know, there’s a sneaker company that might sue us for this. But the day he decided to get help was the day that changed his life (and mine) forever.

You can complain, sit on the sidelines, or wonder, “what if?” Or you can take action. Whether it’s in business or your personal life, actions speak way louder than words.

I’m pretty glad Mark took action that day because we have become quite the team. We’re relentless together — taking action nonstop in order to turn our dreams into reality.

With Mark’s help I got to work uncovering the answer to my burning question: what does it take to get someone to sign up for something or to buy something?

I read books, listened to podcasts, attended events, and I implemented my learnings at work and with any friends and family who would let me.

As I continued to hone my skills, I wanted to uncover all the secret tactics being used by marketing experts here in Silicon Valley.

So I became the President of the largest community of marketers & founders, with over 20,000 members globally.

I hosted interviews with hundreds of successful founders, CEOs, and entrepreneurs and have infused their lessons into my work and shared their lessons on this blog.

Mark and I continued to work together as a two person marketing team at that startup (which went on to get acquired by a larger company).

We tested every channel under the sun. We did a lot of things right, and we did a lot of things wrong.

But in the end we learned what worked and what didn’t. 

After two years of working at that company together, when I proposed to Mark that we start a marketing blog, there was only one thing he could say…

What now?

With our years of hands-on practice we have developed incredibly effective marketing tactics that have consistently resulted in millions of dollars in revenue for the companies we’ve worked with, and our own.

We’ve already helped thousands of bloggers and startups realize exponential growth and now we’re sharing all our secrets right here on this blog.

This isn’t the crappy information you get from other bloggers. Stuff they’ve made up and don’t back up with data. We’ve worked for San Francisco tech startups and have grown our own businesses. This is the best stuff on the internet.

Moving out to San Francisco and learning the answer to my burning question was a manifestation of me taking action to follow my dreams.

Now I want to help you get hundreds, thousands or millions of customers so you can grow your business and follow your dreams too.

Our lives have changed for the better as a result of taking action.

We hope this site inspires you to do the same…

or at least teaches you how to get a whole lot more customers. 

Want us to help your business grow?

There are 3 ways we can help:

  1. Watch our Free Growth Movie.
  2. Try our best in class SEO Chrome Extension.
  3. Reach out at [email protected] or [email protected] We get a lot of emails, but we try to reply to every message within a few days.

xo,

Hailey & Mark