The Best Webinar Software For Every Business: Top 14 Webinar Tools

hailey friedman the best weinbar software
I'm a marketing expert, a chef-in-training and a San Francisco resident. Also, I started this blog, Growth Marketing Pro and built it into a 6-figure passive income business in 18 months.
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I’ve hosted hundreds of webinars myself, and I’ve been featured as an expert guest on more webinars than I can count. 

And if the past 10 years have taught me anything, it’s that webinar software just works.

A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts and most companies use webinars in at least some part of their business — customer support, lead nurturing, product explanations, and more.

Speaking from experience, I can tell you that not all webinar software is created equal. I’ve had frustrating experiences with many of the most popular tools out there because of:

  • Confusing downloads and extensions
  • Technical difficulties with sound and video
  • Attendee limits
  • And, complicated dashboards

And these things all really matter when it comes to your attendees’ experience.

But luckily, I’ve also had great experiences with some tools!

webinar software using webinarjam
webinar software examples
webinar software example

Particularly in the times of coronavirus and work from home, choosing the right webinar software is essential to the health of your employees and customers.

What is the best webinar software tool?

This list of the Best Webinar Software Tools is going to help you figure out which tool is best for your business.

When considering tools, you should look at a few factors:

  • Can you have multiple presenters?
  • Are there HD video, audio, and other nifty features like custom backgrounds?
  • Do viewers have to download a plugin?
  • How many presenters can you have at one time?
  • How many viewers can you present to at one time?

The best webinar software makes recording, sharing and engaging your prospects a breeze. Plus, some of the best tools have email marketing capabilities (to ensure everyone shows up), live chat, live streaming, and much more.

By the way, I put together this free webinar script. Just fill in the blanks and you’ll be ready to go with your first webinar.

WEBINAR SCRIPT
If you want to sell your product to customers via webinar, download this script.

1. WebinarJam

WebinarJam

In this marketer’s opinion, WebinarJam is now the simplest most intuitive webinar solution on the market for those looking to sell a product or service via webinar.

It’s the tool I use for all my webinars because it does two things perfectly. 

  1. WebinarJam is the best webinar solution for selling a product during a live webinar. They enable you to have popup calls-to-action during the webinar so your audience can purchase with ease.
  2.  It’s best for communicating with viewers via live chat during the webinar.

When you’re hosting a webinar to sell a product, you want all the bells and whistles. WebinarJam has them. Plus, it all comes at a very reasonable price.

Webinarjam

It’s built on the top of RTMP, WebRTC, HLS, Flash and the other latest web technologies, so it works smoothly on any browser or device.

It has all the table stakes features like HD video, multiple presenters, slick customer-facing interface and an easy presenter dashboard. 

It also has: live broadcast to YouTube, live chat in webinar, ability to moderate and highlight comments, private messages between moderators, popups for selling your product during your webinar, the ability to poll your audience, or share a video or whiteboard annotation mid-webinar and a super robust analytics dashboard.

webinarjam webinar tool

If you poke around the WebinarJam website, experience the resources and watch some of their videos, you’ll fast realize that they’re the experts on webinars and turning webinars into revenue…. even though the website is a little loud.

You can use WebinarJam for coaching, consulting, promoting new products, hosting Q&A’s with your audience and even for meetings with fans.

And it’s great for companies of all sizes — except enterprise companies that want a “web conference” type of experience (you’re better off with a tool like Zoom).

Pros

  • It’s easy — it can take just 60 seconds to set up your webinar
  • Advanced chat with moderators and private messages
  • Up to 6 co-presenters shown in one screen
  • The ability to temporarily turn the attendee into a presenter
  • Works in all browsers, OS and devices utilizing the latest web technologies
  • Can push to YouTube or Facebook Live
  • The ability to have pop-up offers mid-webinar
  • Automatically records the webinar and offers a replay to attendees
  • Support is great according to most Capterra reviews of the product; I too have found their support helpful in almost every case

Cons 

  • Some people complain about experiencing video and sound delay up to a couple seconds
  • Some larger companies might complain about the lack of integration with 3rd party AV tools… so again, this isn’t the tool for enterprise stage companies

WebinarJam Pricing  

  • Basic Plan: $499/year ($41.58/month). This plan gives you up to 500 participants per webinar, up to 3 presenters, and 24/7 support.
  • Professional Plan: $699/year ($58.25/month). With the pro plan, participants increase to 1,000 and speakers go up to 4.
  • Premium Plan: $999/year ($83.25/month). This plan is for businesses that rely heavily on webinars for their online marketing. It features up to 6 speakers and a webinar audience of up to 5,000.

Link WebinarJam

Companies All except big, big companies

Full review WebinarJam review

Special offer: We specially negotiated a $1 trial for 14 days!

2. EverWebinar

EverWebinar

EverWebinar is a solution for evergreen, or automated webinars. It’s a sister-tool for WebinarJam.

It’s my absolute favorite marketing tool on earth. 

First, I record a live webinar with WebinarJam, and then I send it over to EverWebinar and turn it into an automated webinar that I can use over and over again until the end of time.

The EverWebinar looks and feels like a real, live webinar. The first time I saw it, I was totally stunned! 

Big software companies, bloggers and marketing influencers like the Growth Marketing Pros (us!) are harnessing evergreen webinars to make money while we sleep!

Any marketer can confirm that people prefer live events and they actually stay engaged up to 4x longer in a webinar environment than they would just watching a video recording. 

With EverWebinar you can get the look and feel of the original webcast as often as you want.

The solution is fully automated, so you can be in the webinar room and handle the chat while your prerecorded webinar is played or just have a nice day somewhere in the park while your products are presented online.

EverWebinar takes care of all of the engagement stuff — room count simulation, emails reminders, real-time chat simulation and popup reminders/calls-to-action. 

Evergreen webinars work so well, I almost didn’t want to tell anyone about them.

Pros

  • The number of attendees can be faked
  • “Ask a question” option instead of the regular chat that sends the questions to your email
  • The smart webinar bot that shows your offer at the time of your choosing
  • Three types of webinars: live, hybrid (prerecorded video with live chat) or automated.
  • Powerful statistics option
  • Purchase includes “webinar university,” which is a huge how-to guide for producing the most effective evergreen webinars possible

Cons 

  • One or two users experienced streaming issues on mobile (I have never seen this)
  • If your webinar is not convincing you may appear disingenuous

EverWebinar Pricing There are a few options here. You can pay in 3 installments of $199 or pay $499 annually but most importantly, you can try it out and get a feel for it first with a 14 day trial with our link here!

Link EverWebinar

Companies All companies selling a product online

Full review EverWebinar review

Special Offer

We specially negotiated a $1 trial of EverWebinar!

3. BlueJeans Events

BlueJeans Events is one of the most engaging and interactive video webinar solution on the market. Designed for marketing teams that aim to capture and capitalize on audience participation, BlueJeans Events provides a premium content delivery platform alongside a feature-rich moderator dashboard that supports a variety of one-to-one and one-to-many communication options. 

BlueJeans encourages customers to replace their “worn-out webinars” with production-grade experiences that transform outdated slide share presentations into upgraded video events. Their multi-media stack is powered by HD video and Dolby Voice audio for a crystal-clear experience. To retain audience attention, BlueJeans Events supports up to 150 on-camera speakers, chat, polling, Q&A, screen share, app share, pre-uploaded media playback, and multiple video display options that event managers can change throughout the presentation. 

BlueJeans allows you to define your event participants and segment them into three groups:  moderators, presenters, and attendees. Each role has access to a unique set of capabilities to ensure an optimal event experience. 

BlueJeans integrates with marketing tools like Marketo, Salesforce, and Splash to automate invitations, collect RSVP data, and accelerate the follow-up process. Additionally, users can create virtual pay gates with TicketSocket and stream to Facebook Live or YouTube Live. 

Pros

  • Moderator dashboard is best-in-class
  • 100% browser-based with zero app downloads 
  • Backstage ‘green room’ for presenters and moderators, lobby ‘waiting room’ for attendees
  • Event setup and scheduling takes less than one minute
  • HTML embed allows event admins to stream content from their domain of choice
  • Intermission/pause broadcast feature for mid-event breaks or session switching 
  • Automated closed captioning

Cons

  • Price is higher although includes a wider selection of built-in features 

BlueJeans Events Pricing: Free 14-day trial. Unlimited webinar plans available online starting from $99/month with packaging for 100, 200, and 500 participants. For larger presentations, customers can contact sales to host audiences up to 50,000 attendees.   

Link: BlueJeans Events 

Companies: Growth-focused marketing teams and production groups with a need for high-value, easy-to-use technology.

Try it now

4. demio

demio webinar software

demio positions itself as a smart webinar platform. What makes it really smart?

First, the software has powerful tracking options. Retargeting, tracking, or conversion pixels may be freely added on the registration page, thank you page, or in the webinar room.

demio webinar software

Secondly, demio offers automation rules, such as sending the webinar recording to those who joined only after the 30-minute mark. With these rules, it is easy to segment the audience in real-time based on the actions that people take. Finally, demio is very simple tool.

It usually takes just several minutes to schedule the first event and even less time to setup the recurring webinars.

This tool is great for the beginners and for those who feel uncomfortable with the clunky interfaces and numerous settings. On the other hand, professional marketers and busy corporate users appreciate its extensive automation tools.

Pros

  • 100% browser based (no software to download)– support all browsers and devices
  • Very easy to setup
  • Up to 15 event coordinators for the event
  • One-time registration for the recurring webinar series
  • The ability to offer files for downloading

Cons 

  • The price is on the higher end of the scale, if you need more than 50 live participants.

Demio Pricing Free demo. Plans starting from $49 per month for 50 participants. There is also a $99 per month plan for 150 attendees and $234 per month plan for up to 500 participants.

demio pricing

Link demio

Companies All — ones that don’t require a lot of bells and whistles

Full review Demio Review

Special offer 

Use our discount code: GMP-discount to get $49 OFF your first month and a longer free trial. Try it now. 

5. ClickMeeting

ClickMeeting is a webinar platform whose main selling point is a user-friendly interface.

This platform might come in handy for web entrepreneurs, small and medium businesses or in-company meetings (even international ones).

There are step-by-step instructions on setting up the event, so you can create your first webinar effortlessly. The software is browser-based. On your dashboard, you can see your past and scheduled webinars overview.

You can see the number of registered users for the upcoming event and study the analytical report for all past webinars.

Need to setup a new live event quickly? Just use the duplicate feature and you don’t need to waste time on filling out all the fields again.

clickmeeting webinar software

If the participants come to the event earlier they may get additional info about the webinar while inside the “Waiting room with an agenda”. To keep the audience engaged, you can share info about the webinar topic, presenters, important files to download etc.

There are a number of extensive interactive options that can be used during the event. The presenter may run the presentation, preloaded video or audio, whiteboarding etc.

Pros

  • Step-by-step setting
  • Offer on-demand and automated webinars
  • Full switch to WebRTC+HTML5 (instead of Flash)
  • All browser-based
  • Improved screen sharing
  • Audio-video
  • Event duplicating option
  • Rebranding feature for the waiting room, webinar room, email notifications etc.
  • Chat messages translation
  • Waiting room with agenda
  • ClickMeeting is super adept at providing templates for different business types and powerful tools for each type, like polls and surveys and chat translation

Cons

  • You can’t schedule recurring meetings
  • No break-out sessions

ClickMeeting Pricing Free 30-day trial. Plans start from $25 per month.

Link ClickMeeting

Companies Startups

Full review ClickMeeting Review

6. GetResponse

GetResponse is a complete marketing program that is widely used by entrepreneurs, small, medium and large businesses.

getresponse webinar software

This all-in-the-box solution incorporates not only webinar platform, but also different marketing tools, including auto responders, custom emails, list segmentation feature etc. With this, it is possible to have the email database and webinar tool under the same roof.

As a result, the account holder may schedule webinar campaigns for the subscribers, send the reminders to them; share the event in social media.

It is also possible to use the registration feature to collect new emails and to send automatic thank-you messages to the registrants.

Pros

  • YouTube integration for viewing videos
  • Desktop sharing
  • Integrated whiteboard for notes and drawings
  • Polls and surveys for instant feedback
  • Detailed reports
  • AB testing
  • In-depth reporting
  • RSS / blog to-email functionality
  • CRM feature for managing customers at scale

Cons 

  • The pricing structure is a bit confusing, with users having to pay something of a premium to access the landing page creator tool and more advanced features (unrelated to webinars)
  • The free trial limits the number of subscribers you can send messages to to 1000
  • No phone support available

The pricing depends on the email list size

GetResponse Pricing Free 30-day trial. Plans starting from $49 per month for up to 100 participants. Extended plans for $165 per month for up to 500 attendees.

Link GetResponse

Full review GetResponse Review

Companies All

7. EasyWebinar

easywebinar logo

EasyWebinar is an all-in-one solution for live and automated webinars.

They’ve built a very comprehensive product that allows you to put webinars at the center of your digital marketing efforts.

There are tons of features including HD video, live webinars, evergreen webinars, pre-made sales funnels, multi-presenter option, chat feature, mobile app, a strong analytics suite and more.

It’s actually a pretty fantastic product. If I wasn’t already such a big EverWebinar fan, I might consider it as an alternative.

Pros

  • Automated (evergreen) webinar has sales funnels and analytics to make it a real selling machine
  • Up to 100 attendees for the basic plan 
  • Multiple presenters, screen-sharing, live chat, Q&A and some of the other table stakes features for great webinar software
  • Integrations with some of your favorite software including Mailchimp, GetResponse and Stripe
  • 8,000 customers and counting with plenty of positive reviews
  • Live and automated webinar features
  • Mobile app for on-the-go webinars

Cons 

  • Pricer than some other options

EasyWebinar Pricing Plans starting from $59 per month, for up to 100 participants. Price quickly climbs. 

easy webinar pricing

Link EasyWebinar

Full review EasyWebinar review

Companies Companies with webinars at the core of their business

8. Webex

cisco webex logo

Webex is a Cisco product. 

It’s a true enterprise webinar system that is meant for team collaboration. 

It does this very well. With Webex, users can video meet, call, screen-share and collaborate via HD video or voice call.

To me, it’s not really a consumer webinar platform — one meant to use to communicate with hundreds of customers or potential customers. It doesn’t have most of the bells and whistles that other platforms have for selling product.

webex webinar marketing

Webex advertises that users can meet with up to 40,000 attendees. So if you’re the CEO of a Fortune 500 company, it may be the perfect platform for your next conference call!

Webex also has a mobile app that makes on-the-go team collaboration very easy.

Webex also has a solution for hosting customer webinars — for up to 3,000 attendees. It’s simple, streams nicely and  has a few features you might come to expect from a superior webinar service, including live chat, Q&A, polling, branded invitations and some analytics features.

Plus, you can record your event to make a simple evergreen webinar. 

Pros

  • Up to 40,000 attendees
  • Screen-sharing, live chat, Q&A, etc.
  • One of the best webinar tools for collaborating as a team
  • Mobile app is an awesome feature
  • Robust support for large accounts
  • Webex devices include hardware tools for conference rooms to improve your video conferencing quality and collaboration (for a high price, of course)

Cons 

  • Definitely for team collaboration, rather than consumer webinars

Webex Pricing Plans starting from $13.50 per month, for up to 50 participants. Price quickly climbs 

Link Webex

Full review Webex review

Companies Big, big companies

9. Zoom

zoom webinar software

Zoom has made a big splash in recent years. I see their billboards from the freeway in San Francisco all the time.

The most pleasant thing about Zoom is that it offers basic webinar features for free. If your meetings continue less than 40 minutes and the number of attendees is less than 100 there is no need to pay. That’s because Zoom is built for large companies who are going to fork over big dollars for video conferencing technology. Don’t use Zoom to sell a product! It’s a web conferencing tool more than anything else. 

You will get excellent video conferencing features with screen sharing, annotations on the screen while sharing, private and group chats, MP4 or M4A local recordings.

It is possible to create recurring meetings with the same link, so it’s very convenient for the event attendees.

zoom webinar software

While Zoom is mainly used for the teaching purposes, corporate users and entrepreneurs also may find it useful. Paid features include admin controls, detailed webinars reports, cloud storage for the recordings, personal subdomain for your events which looks like yourcompany.zoom.us. 

Pros

  • Simultaneous Screen Share for several attendees
  • Free desktop and application sharing
  • Works on all platforms and devices
  • Records the complete event, including the questions asked by attendees via chat and the videos from multiple presenters and attendees that are part of the Question and Answer

Cons 

  • Interface navigation is a bit confusing
  • Zoom hardware doesn’t work that well — plain and simple  

Zoom Pricing Free personal meetings with up to 100 participants with limited duration (up to 40 minutes). Paid plans start from $14.99 per month and include unlimited meeting duration with up to 100 participants.

Link Zoom

Full review Zoom review

Companies Big companies

10. Zoho Meeting

zoho meeting review

Zoho Meeting is web conferencing software that offers both video conferencing and a webinar solution. Zoho Meeting is easy to use for small and large businesses alike, and best used for basic remote support, team collaboration, application-based demonstrations and webinars.

Pros

  • We love that it runs directly on your browser without you needing to download anything — that way attendees can join the session with just one simple click. 
  • Excellent video conferencing features like screen sharing, moderator controls (to host secure meetings) and live chat.
  • Ability to perform Q&A, polling, broadcast messages, make attendees a presenter, allow an attendee to “raise a hand” and speak during the webinar
  • Online recordings are available to share via a link with your attendees and/or via a downloadable MP4 format.
  • Option to embed your registration form on your website so that website visitors can join the meeting with just one click.

Cons

  • Reporting could be more in-depth.
  • The features are simple and basic.

Zoho Meeting Pricing 

Zoho Meeting offers a free version with unlimited meetings of up to 2 participants and unlimited webinars (capped at 10 attendees) with limited features.

The paid meeting edition starts at $10/month with up to 100 participants and the paid webinar edition starts at $19/month for 25 attendees. Read the complete pricing details on the Zoho site.

Link Zoho Meeting

Companies All – especially when you’re looking for no downloadable application for attendees.

11. GoToWebinar

gotowebinar webinar software

GoToWebinar is a professional and proven solution that is trusted by large businesses. It’s one of the oldest tools in the book, and in our opinion- it looks it.

The webinar room can hold up to the 5,000 participants but the pricing is steep in order to accomplish that. 

GoToWebinar webinar software

It is possible to add a survey for the participants, to create custom email invitations, confirmations and reminders with the predefined templates, and to monitor the webinar stats in real time.

The account holder also gets some nifty lead management and reporting tools.

GoToWebinar has handy mobile apps that can be used for the webinars’ management and for the participating in the online events.

Pros

  • Up to 5,000 members in the room (in the Enterprise plan)
  • Video sharing feature
  • Trusted quality of the video and audio
  • Breakout rooms to divide your audience

Cons

  • It’s expensive- the cheapest most basic version costing up to $900/year
  • The basic version only lets you hold 100 attendees in the webinar.
  • The software is outdated and clunky
  • Customer service is not very helpful
  • Participants and presenters have to download confusing software to use the platform
  • The recorded file is stored on the presenter’s computer and has to be uploaded to the cloud manually

GoToWebinar Pricing Free 7-day trial. Plans start from $ 89 per month for webinars that can hold up to 100 participants. There are also Pro ($199 /month), Plus $(429 /month ) and even Enterprise plans with up to 5000 participants.

Link GoToWebinar

Companies: Nobody

Full review GoToWebinar review

12. Livestream

livestream logo

Livestream is a serious platform for the corporate clients, big businesses, and educational institutes. While it can be used by all other categories of webinars users, it is primarily aimed on those who have already built the relationship with their audience.

livestream webinar software

Here the broadcaster doesn’t need to keep in mind the maximum number of attendees that are allowed by his plan. You may have as many participants as needed and still experience the great audio and video quality.

All events are automatically recorded and stored in the cloud.

The storage is also unlimited, so you may save each of your events for the future.

To maximize the audience coverage it’s possible to advertise in the strong Livestream community, and also to stream your event to Facebook Live and YouTube.

Have you already reached the level where the people are ready to pay for your events? Enjoy the Pay-Per-View option with digital tickets.

Livestream’s event camera MEVO: MEVO is an incredible camera that can be used to record live events, hands free. It has a mind of it’s own and can record from different angles. The technology just follows the speaking head. It’s pretty amazing.

I use WebinarJam for my webinars, but I do use a MEVO to record my live fireside chats and panels. I used to spend a few hundred dollars hiring a videographer every time I hosted an event, now I just use my MEVO.

Pros

  • Unlimited attendees
  • Unlimited storage for the recorded events
  • Stream to Facebook Live or YouTube
  • Pay-Per-View feature for monetizing events
  • Can be embedded directly into your website

Cons 

  • No audience engagement features like surveys or polls

Livestream Pricing Free 30 days trial. Paid plans start from $42 per month and don’t limit the number of the participants. The plans differ in their functionality. Premium plan costs $199 per month and includes analytics tools and live embedding option. Enterprise clients may choose advanced plan for $799 per month with password protection, advanced privacy controls, and more.

Companies All, particularly ones that do live events

Link Livestream , MEVO

13. Google+ Hangouts

GPlus Hangout Logo

Hangouts is a completely free online software that is a part of Google+ and works with YouTube. To hold a webinar on Google Hangouts you need your own channel on YouTube and Chrome browser.

Google Hangouts webinar software

The webinar may be held in a small group up to 30 people or broadcasted to the wider audience using a live YouTube stream.

Either way, the webinar is recorded during the broadcasting. It becomes available as a YouTube video after the event is finished. The author may make the video private or public then.

Google+ Hangouts is very popular in the corporate world because it allows handy features for inviting the members. Moreover, several people can speak during one event, and the webinar can be easily shared upon completion.

However, it is not suitable for the paid events, because there is no option to make the stream private. For this reason, we typically consider Google Hangouts to be more for video conferencing, less for webinar-ing.

Pros

  • Up to 30 people in the chat
  • Webinar is automatically recorded and uploaded to your YouTube channel
  • It is possible to broadcast the webinar through the YouTube for the greater audience
  • There is an option to change the speakers during the webinar
  • It is possible to turn off the video and share the presentation

Cons

  • The members need to have Google account to take active part in the event (ask questions etc.)
  • No marketing features (paid events, tracking etc.)

Google+ Hangouts Pricing Free

Companies All. Startups with just a few customers can use G+ Hangouts to communicate. Can’t beat the price.

Link Google+ Hangouts

14. WebinarsOnAir

webinairsonair

WebinarsOnAir is the inexpensive solution for those who cannot afford to spend hundreds of dollars on webinar software. It can be used by freelancers, entrepreneurs, small businesses, educational institutes, etc. It’s an add-on to Google+ webinars.

webinarsonair webinar software

This solution extends the Google+ Hangouts features by making it possible to hold the pre-paid event (the payments options integrated directly to the registration form). It also allows webinar page customizing.

It will make your webinars lead capture magnets. You can collect customers’ emails by letting them enter the event only after the registration. G+ doesn’t enable this feature. 

Due to utilizing Google top technologies up to 10 people may speak during the webinar, and the quality of the translation is typically great.

Pros

  • Very affordable
  • Easy to join for the users (no additional software or plugins)
  • Customizable webinar page
  • Capturing leads feature
  • Automatically records the event and publishes to YouTube

Cons

  • Depends on Hangouts and sometimes become inaccessible due to the changes in Google software.

WebinarsOnAir Pricing Free 30-day trial. Plans start from $19.97 per month for 25 participants. The plan for the unlimited attendees costs $99 per month.

Link WebinarsOnAir

Companies Startups. If you have a few customers and you need a free and reliable add-on to G+ this is it.

15. DaCast

dacast webinar software

DaCast may be a great choice for companies and individuals who are just trying their hand in webinar conducting. While the majority of webinar platforms are subscription based, this pricing format may not be ideal for those who only hold live events from time to time.

dacast webinar software

Dacast is the live streaming platform with a unique approach to pricing. The customers may pay on an event by event basis. Prepaid bandwidth may be used when the client needs it during the following 12 months. However, there are also subscription-based plans for those who hold webinars regularly.

With Dacast, it is possible to stream from your website, over social networks including Facebook, or any other way. The account holder may apply geo or referrer restrictions, add watermarks to the stream, and also charge for paid events.

Pros

  • No Viewer Limits
  • Unlimited Channels
  • FTP Access
  • Embedding live video streams
  • May be used without subscription (great for one time and rare events)

Cons 

  • If you go over the bandwidth amount you will be charged $0.15 per GB, or streams will shut off

DaCast Pricing Free trial. Monthly or per event plans. Per event plans start at $0.25/GB, monthly plans start from $19 per month and include prepaid bandwidth, viewer hours, storage, and support.

Companies Startups

Link Dacast


Our Top Picks

So which webinar tool should you choose? It really depends on your needs.

What is a webinar?

Webinars are video seminars held online. They are powerful tools that businesses use to market products, educate customers and even train employees.

Webinars can be held live or they can be pre-recorded and automated (also known as “evergreen”).

The person holding the seminar is referred to as a “host” and they invite attendees to watch and participate in an online session that can last anywhere from 10 minutes to 2 hours.

Why use webinars?

Webinar marketing is now one of the most popular and effective ways to promote brands online today.

People love hearing a founder or product expert walk through their product or service, give a demonstration and respond to Q&A.

Here are some reasons why you should be interested in webinar marketing:

  • People pay attention! According to GoToWebinar, attendees don’t drop off during longer webinars. Attendees will stay for about 70% of a webinar that lasts up to 90 minutes. The average webinar attendee stays for 54 minutes!
  • 51% of traffic to a page advertising a webinar ends up signing up for the webinar!
  • The average webinar converts 19% of users. Depending on what you’re selling, this could be a lot of revenue for your business.

Plus, webinars work in nearly every industry!

Source: GoToWebinar

Webinars are great for:

  • Showcasing new (or difficult to understand) products and services
  • Selling b2b products (ones that are used by other businesses)
  • Engaging blog audiences
  • Creating onboarding or training videos for employees
  • Selling SaaS products (software)
  • Nurturing existing customers
  • Acquiring leads
  • And the list goes on.

What is webinar software?

Webinar software refers to the tools we use to make webinars, allowing us to deliver content in a convenient and engaging way. They’re effective at converting passive viewers into leads and revenue.

Webinar software allows you to create an interactive experience online.

  • Attendees can use the chat section to ask questions at any time.
  • Hosts can take polls and surveys to keep attendees engaged and gather data.
  • Screen sharing can be used to give live demos.
  • Hosts can make exclusive product offers for attendees during sessions.
  • The best webinar platforms, like WebinarJam, enable selling and have a bunch of bells and whistles for marketing your webinar (getting attendees to sign up).

How to choose the best webinar software for your business?

Try to answer the following questions in writing as a first step:

  1. What is your budget? Can you afford expensive solutions?
  2. What is the size of your audience? How many attendees do you expect on the event?
  3. Is your audience tech savvy? Whether downloading/installation of the additional software is a problem? What OS and devices do they use?
  4. What features do you need at the time of the live event (white boarding, screen sharing, presentations, prerecorded video, chat translation etc.)?
  5. Is the chat important? Do you need advanced features for communication with your audience, such as moderation, private messages, surveys and polls, asking questions by email?
  6. How many presenters do you expect during the webinar?
  7. Do you plan to hold paid webinars or rather use the live events for advertising and collecting customers’ emails?
  8. Do you want your webinars to be recorded?
  9. Do you need analytics tools?
  10. Do you want your webinars to be replayed again?

Almost all of the webinar tools have either a 30-day money back guarantee or a free trial period, so there’s really no reason why you shouldn’t at least start using webinars for your business.

The best free webinar software

The best webinar platforms like WebinarJam, offer a free trial or $1 trial for as many as 14 days. So if you’re trying to run a webinar on a budget, I recommend signing up for an inexpensive trial before making a long-term purchase.

The only completely free webinar software is Google+ Hangouts, however it does have significant limitations.

Google+ Hangouts

GPlus Hangout Logo

Hangouts is a completely free online software that is a part of Google+ and works with YouTube. To hold a webinar on Google Hangouts you need your own channel on YouTube and Chrome browser.

Google Hangouts webinar software

The webinar may be held in a small group up to 30 people or broadcasted to the wider audience using a live YouTube stream.

Either way, the webinar is recorded during the broadcasting. It becomes available as a YouTube video after the event is finished. The host can make the video private or public at that point.

However, it is not great for lead generation because you don’t have the option to make the content gated and collect emails. For this reason, we typically consider Google Hangouts to be a tool more for video conferencing and 1-on-1 video calls, less for webinar-ing.

Pros

  • Webinar is automatically recorded and uploaded to your YouTube channel
  • It is possible to broadcast the webinar through the YouTube to a larger audience

Cons

  • Limit of 30 people
  • Not good for lead generation
  • The members need to have a Google account to take active part in the event (ask questions etc.)
  • There are no marketing features (paid events, tracking etc.)

Google+ Hangouts Pricing Free

Companies All. Startups with just a few customers can use G+ Hangouts to communicate. Can’t beat the price.

Link Google+ Hangouts

The best pre-recorded webinar software

A pre-recorded webinar, also called an on-demand webinar, automated webinar or evergreen webinar, allows you to get WAY more out of each live webinar you conduct. Pre-recorded webinar software allows you replay a webinar for future audiences.

Learn more: How to make money while you sleep with pre-recorded webinars.

Tools, like EverWebinar and EasyWebinar take your videos and recordings and turn them into webinars, making replayed webinars seem like live ones! So you can make money while you sleep 🙂

The Best Pre-Recorded Webinar Software is EverWebinar

EverWebinar

EverWebinar is a solution for pre-recorded webinars.

It also happens to be my absolute favorite marketing tool on earth. 

EverWebinar turns any video it into an automated webinar that I can use over and over again until the end of time.

The EverWebinar looks and feels like a real, live webinar. The first time I saw it, I was totally stunned! 

Big software companies, bloggers and marketing influencers like the Growth Marketing Pros (us!) are harnessing evergreen webinars to make money while we sleep!

Any marketer can confirm that people prefer live events and they actually stay engaged up to 4x longer in a webinar environment than they would just watching a video recording. 

With EverWebinar you can get the look and feel of the original webcast as often as you want.

The solution is fully automated, so you can be in the webinar room and handle the chat while your prerecorded webinar is played or just have a nice day somewhere in the park while your products are presented online.

EverWebinar takes care of all of the engagement stuff — room count simulation, emails reminders, real-time chat simulation and popup reminders/calls-to-action. 

Evergreen webinars work so well, I almost didn’t want to tell anyone about them 🙂

Pros

  • The number of attendees can be faked
  • “Ask a question” option instead of the regular chat that sends the questions to your email
  • The smart webinar bot that shows your offer at the time of your choosing
  • Three types of webinars: live, hybrid (prerecorded video with live chat) or automated.
  • Powerful statistics option
  • Purchase includes “webinar university,” which is a huge how-to guide for producing the most effective evergreen webinars possible

Cons 

  • One or two users experienced streaming issues on mobile (I have never seen this)
  • If your webinar is not convincing you may appear disingenuous

EverWebinar Pricing $41/month (when paid annually), but you get a $1 trial for 14 days with our link here!

Link EverWebinar

Special Offer: We specially negotiated a $1 trial of EverWebinar!

The Best Webinar Software For Every Business: Top 12 Webinars Content Marketing Growth Marketing Webinar Software

How to get people to attend your webinar

What good is a webinar if nobody shows up?

Once you have selected the perfect webinar software and written the perfect webinar script, it’s time for you to start marketing your webinar.

Here are some other best practices for effectively marketing your webinar.

Create your webinar registration page

The registration page is the place where people can come and know more about your webinar. Your landing page sends a professional image and proves your existence to the people.

Of course, people will have a lot of questions about your webinar and what you will be talking about. Use your landing page to answer most of their questions and talk about what they will learn and how they will benefit from attending your webinar. You could create some urgency, release coupon codes, etc. to offer discounts to those who register the earliest.

The good news is that nearly every webinar software can and should take you through all of this so you won’t have to do anything from scratch.

Blast your email list

Use your email lists to tell everyone about your upcoming webinar. You may have spent months or years building up your email list, now is certainly the time to use it. Heck, go ahead and email people on your personal email list.

Post a CTA on your website

Anyone who visits your website should know that you have a webinar coming up and that they can click to join! You can use a tool like Hello Bar to create pop-ups that alert people about the existence of your webinar.

Use the power of social media

Find creative ways to get people’s attention via social media. Use your social media accounts to build hype for your webinar and engage the potential audience. You can do things like: create polls to get people’s feedback on topics for the webinar or record and share short teaser videos of your webinar.

Paid social media 

In addition to that, try to take advantage of targeted marketing on Facebook and Instagram if you have a little budget to play with. Facebook has loads of targeting options that can help you “recruit” people to your webinar. You can target based on interests, demographics, and recent online purchasing histories to know what will attract them.

Learn more about running Facebook Ads here.

Ask partners to promote you

Ask other industry experts, small blogs and publications and even your friends or coworkers to help you promote your webinar in the week or two leading up. If you plan on having other experts on the webinar with you, make sure to ask them to activate their marketing networks, online influence, and social media presence to promote the event. Use your network!

Now go start your first webinar!

Here’s a free perfect webinar script to make it nice and easy.

xoxo

Hailey

*Articles on this blog contain affiliate links that GMP receives a small commission from at no cost to you. We only recommend tools we trust. And never ones we don't trust.


48 Comments

  • Avatar

    You should definitely consider adding https://livestorm.co to your list 🙂

    Reply
  • Avatar

    Adrian Pettijohn

    Good day, anyone looking for a great b2b marketing webinar platform. Check out http://www.workcast.com or email me at [email protected]. A little about our webinar platform we do not require flash or plug ins for attendees and we have fully custom landing pages for the whole webinar experience. Please reach out for any questions.

    Reply
  • Avatar

    Muthumeena

    Great post!
    I would recommend you to try http://www.zoho.com/meeting for hosting webinars and online meetings.

    Reply
  • Avatar

    Julia

    How could such an analysis leave off Easywebinar?

    Reply
    • Avatar

      Benton

      To be fair to them Easy Webinar is fairly new

      Reply
    • Avatar

      Benton

      To be fair to them, Easy Webinar is relatively new. I expect it will be the go-to webinar software soon. The fact that many big names have switched over to them speaks volumes.

      Still a solid in-depth analysis. I enjoy when GMP post these types of articles.

      Reply
    • Avatar

      ScubaAsh

      Agreed 100%.

      Reply
    • Avatar

      ScubaAsh

      My first thoughts too.

      Reply
    • Avatar

      ScubaAsh

      My first thoughts too. I think if you’re on a tight budget, then Zoom can do the job. (albeit very basic) If quality and conversion rates are important, then it’s EasyWebinar. All depends on your individual situation to be honest.

      Reply
    • Avatar

      Hi @disqus_cUWBT7bJxB:disqus we’ll look into adding EasyWebinar. Hailey and I need to try it a few more times. Will be added soon, as I know it’s a tool a lot of people are considering.

      Reply
  • Avatar

    Elaine Chandler

    EasyWebinar Testimonial – I purchased this product in 2016. When I got ready to use it a few months later and couldn’t get it to work, EasyWebinar’s tech support told me it only worked on WordPress sites, which mine was not, and which they failed to mention when I bought the product. Since I had paid for the entire year in advance, I asked for a refund. They would not refund the $480, immediately blocked me from their FB community, but continued to send me marketing emails. Grrr! No integrity. I learned a hard lesson.

    Reply
  • Avatar

    JReed

    “Webinars aren’t particularly useful for ecommerce companies.

    Warby Parker, Everlane, Dollar Shave Club and other companies selling relatively low cost products may not benefit from the high touch webinar software.

    Generally, there are other ecommerce best practices that are more effective at moving product.”

    This is solid advice, thank you.

    Reply
  • Avatar

    I’ve never used the process you have described to scan documents, but will have give it a try. I have two flatbed scanners and use the HP scan software. However, when away from my office I use an iPhone app called “DocSanner”. It uses the iPhone camera. Once the image of the document, or sunset, etc. is captured you can crop, change dark/light settings, or rotate. Once complete you have the options to email as PDF or JPEG. You can upload to Dropbox, Evernote, eFax or HP eprint. You can even add a signature. The app also has an OCR option. Not bad for a free app!!

    Reply
  • Avatar

    Andrea

    What about Crowdcast for live webinars?

    Reply
  • Avatar

    Hira

    This is such a detailed review of webinars and its helped me so much! I really appreciated the pros and cons you’ve mentioned for each webinar, it’s really made selecting the webinar that’s right for me, much easier. Good luck to you and here’s to another 10 years of webinars!

    Reply
  • Avatar

    Matthew

    I love Webinars. Webinars are cost effective.

    You can train many end users simultaneously all for the cost of developing and presenting the curriculum. No travel costs required; all you need is a computer with a good Internet connection.

    Reply
  • Avatar

    Jennifer Garzon

    What if you where super shy and didnt want to be on any of those events? would it hurt your bussiness a lot ? , Can you send a representative ? What are your thoughts on anonymity ?

    Reply
  • Avatar

    Jason Hashian

    I agree with you that companies like Uber and Pinterest will not benefit from Webinar. I have a question for you. I run a small business and my products cost not too high or too low, will I benefit from webinar? Should I invest in one of these software? I was thinking about conducting webinars to explain how I started my business, which will increase sales because people will know how much work goes into these products.

    Reply
  • Avatar

    Hello
    hope you are fine and doing well. i just live this post its really amazing because no one gives such an important and useful information for free.
    i have a question about webinar tool. I am an entrepreneur with more than 30 workers and i need to communicate with them more often. which webinar tool is best for me in average budget?

    Reply
  • Avatar

    Efren Jr. Adorna

    Thank you very for this very great post. I am just wondering, I am planning to start my webinar soon and I just have a very small audience. What do you think is the most practical software that I can use?

    Reply
  • Avatar

    Efren Jr. Adorna

    This is great. Thanks for the detailed review of each webinar software. I have a business that will be launched soon and I see the needs of a webinar, however, I still only have a very small audience as well as budget. What do you think is the most practical webinar software to use?

    Reply
  • Avatar

    Miss Naheed

    It is really amazing. I need to prepare my Project and was worried about it but then I reached here and get the top 14 Webinar software at one place. I’m really very thankful. It helped a lot in completing my project. But it will be a great help if you guide me which one is the most useful software for Live presentation? As I’m expecting a huge audience and want to present in the most effective way. Thanks.

    Reply
  • sofiewise

    sofiewise

    I love this! Do you think webinars can be useful for direct to consumer brands? If so, how would you use them to do so?

    Reply
  • Avatar

    Matabel Roxanne

    Hi. This article was very informative and lessens the burden of searching for a webinar tool. I have used Zoom before and it’s true that it is best for web conferences. Hoping to check out Webex soon as well. Thank you!

    Reply
  • Avatar

    Douglas Wafula

    Thanks very much for that post, you were very comprehensive and systematic. On my side I see zoom is good because it offers many webinar features for free I have used it at many times and I really loved it. Next I will go Easy Webinar.

    Reply
  • Avatar

    Hi, Hailey
    First of all thanks for this great list of webinar software.
    I was searching for many other useful webinars, and suddenly I hit here. You did a great job, top list at one place.
    Well, one of my favorite webinars is EverWebinar that I have used many times, and now I am going to try some others.

    Reply
  • Avatar

    I’m an entrepreneur and searching for useful webinar software to grow my business and market my products.
    I found this article very helpful thank you so much for saving my time and energy, now I know which software is right for me.

    Reply
  • Avatar

    Thank you so much, great article I need to use webinar software for marketing purpose to reach my target audience and increase my business. Your article saved my time and energy.

    Reply
  • Avatar

    I have been working through different platforms and struggling to find one I like. The research here will really help me out. Which platform do you feel has the best chat? I do a lot of collaboration, so the chat feature really comes in handy.

    Reply
  • Avatar

    Gordon Kisakye

    Thanks for this list its very insightful 🙂 – I have personally used Zoom at work and I’d recommend it for anyone looking for an option.

    Reply
  • Avatar

    Matthew

    For me, I thought Zoom was the best option. Although the initial speed is rigid, it is again. Therefore, there are no recurring headaches and stress when making a payment every month. The functions seem to be good. What I find fascinating is their claim that one can run a webinar on auto. Now I need to check that out.
    Thank you for such an insightful post. I learned a lot.

    Reply
    • Avatar

      Hailey Friedman

      You’re welcome Matthew! Zoom is a good option for making conference calls, but I prefer WebinarJam for webinars.

      Reply
  • Avatar

    Gordon Kisakye

    Hey thanks for this post – its very insightful.
    Ive had the chance to use Zoom and Google Hangouts, they are good mentions.

    Reply
  • Avatar

    Iris

    Do you have usage data? As in, which are the most popular Webinar softwares?

    Reply
    • Avatar

      Hailey Friedman

      Hi Iris, great question. I don’t have usage data but you can use Capterra reviews as a gauge of how popular a tool is. Although beware that a lot of the older tools will have more reviews, but htat doesn’t necessarily mean they have a better product. A lot of newer software has come out with more modern updated and easy-to-use features.

      Reply
  • Avatar

    Tommy

    Hi Hailey! There are many more such programs and new ones are constantly appearing. It’s worth testing new products on the market, e.g https://www.livewebinar.com/.

    Reply
    • Avatar

      Hailey Friedman

      I’ll take a look!

      Reply
  • Avatar

    Jeff Reed

    Hailey, Thanks for your review. I think that there is also Criterion # 12. How important is it to support interactive group discussion within the Webinar?
    There are times where electronic interaction involves not only transmission of information, it involves discussion among participants.
    I recently hosted a Webinar and the software (WebinarJam) required everyone who wanted to “discuss” to be a “presenter”. The system limited us to 6 presenters. There were 11 people in the session who wanted to talk / interact. Most did not perceive of themselves as “presenters”, they were “participants”.
    We had to rely on “chat”, but participants were NOT satisfied with that solution.
    So, which webinar tools actually support discussion among a group of 10 to 15 people?

    Reply
  • Avatar

    Great post! We will be linking to this great article on our website.

    Keep up the good writing.

    Reply
  • Avatar

    Hello Hailey and thanks for the comprehensive list. There is also GoBrunch – https://gobrunch.com, which is first free platform to allow you to create webinars up to 500 people, without time limit, including recording and replay capabilities. And there are also room layouts to choose, which is something different.

    Reply
  • Avatar

    Thanks for the information. What about ClickMeeting? I heard it is a good one but you haven’t mentioned it in your list.

    Reply
  • Avatar

    Great article Hailey thank you! I️ have been trying to select a webinar platform that I️ can monetize, handles registration, records for on-demand options, allows video streaming without delay, integrates with mailchimp, zapier, woocommerce or paypal and offers break out rooms. I️ am still searching for the unicorn of webinar platforms.

    Reply
  • Avatar

    Get a valuable experience from your blog.Thanks.

    Reply
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