SEO stands for search engine optimization — the art of gratifying Google so that your website comes up #1 in the Google search engine results page (SERP). Agencies, bloggers, growth marketers and founders often misunderstand SEO. Why? Because SEO isn’t for everyone. Every business is different.…
Like most entrepreneurs and marketers, when I began my career, I was fixated on acquiring the most customers. Even if my customers were spending only $10, I was thrilled to have them! Don’t get me wrong. I still love acquiring tons of users. But if all…
When it comes to lead generation strategies, I know what works. In this post, I speak from first-hand experience acquiring leads at… Venture-backed startups in San Francisco 600+ small businesses and startups I’ve consulted for This blog, Growth Marketing Pro Recently, I grew a B2B SaaS…
This blog completely changed everything for me. In 2016, I moved to San Francisco from New York, where I had spent my whole life. It was exciting. I found a new job, left my boyfriend in New York and somehow picked up an amazing roommate, who…
If you don’t have customers, you don’t have much of a business… Growth marketing is intelligent, data-driven marketing for the purpose of adding revenue to the bottom line of your business. No cutesy brand awareness campaigns. No bullshit. Why is growth marketing so popular these days?…
I built my entire personal brand in just one year. It was not a lazy year. Oh no. Personal branding is no joke. I put in a TON of effort. I said “NO” to plans. Stopped watching Netflix. Deleted social media apps from my phone. And…
If you can’t drive traffic to your website right after you launch, you’re doing it tot-ally wrong. Launch: a unique opportunity I launched my first online business in 2012. This company — an eco friendly ecommerce site called BeGood — went on to make a couple…
Webinar Marketing is when you organize an online meeting for a group of people to watch a presentation. It can be an incredible tool to engage and educate prospects and even make sales online. I’ve been a fan of webinar marketing for a very long time,…
What would you say if I told you that you can make money while you sleep? Seriously. When Hailey and I started Growth Marketing Pro in early 2017, we never planned on making money from blogging. We started writing for fun. But we quickly learned that…
Google Ads are ad units that run on Google search pages. Marketers love Google Ads. Why? They’re scaleable: there’s almost infinite search volume on Google. They’re targeted: searches can get pretty targeted to the intent of the user. What are Google Ads? When you search Google,…
I discovered the brilliant secret behind how to create an evergreen webinar – one that will live on forever. And it’s addicting. I’ve become so obsessed with this valuable tool that some people at work now refer to me as the “Webinar Queen.” If you don’t…
How to grow an affiliate program 9x in one year. Learn the secret to building these partnerships.
I grew my first startup on the backs of a search engine optimization strategy from nothing to millions in revenue. It took years. But knowing what I know today, I’m able to replicate that success much faster. This blog, Growth Marketing Pro, gets 70%+ of its…
Everlane is one of my favorite startups to follow. They are excellent ecommerce marketers and brand builders. I’ve watched quite closely over the last five years. I’ve spoken to employees and investors in the company. I’ve covered their marketing hacks in bits and pieces in my Ecommerce…
A comprehensive podcast advertising guide by Growth Marketing Pro Hailey Friedman. In today’s ever-changing digital landscape, us savvy growth marketers have to be nimble and adaptable. Quickly embedding the latest technologies into our toolkit– fully devoted to following our audience wherever they may lead us. If you’re…
A step-by-step, tactical guide on how to create the perfect marketing dashboard, according to Growth Marketing Pro, Hailey Friedman. Data Driven Marketing is a hot topic right now. We all know it’s important. Our Directors and CEOs and board members all want to see the numbers.…
If you want to apply Warby Parker’s success to your ecommerce company, this guide is your friend. Warby Parker is a company that started with a simple idea: fashionable, affordable eyewear. As a satisfied customer, ecommerce entrepreneur and a curious marketer, I’ve followed their journey since…
Are you ticked off because your competitors are beating you in organic search (SEO) or they’re simply out-marketing you across the board? Are you tired of writing content that no one reads or shares on social media? It sucks when Google doesn’t reward you for your…
SEO is the holy grail of digital marketing. There are 38,000 Google searches per second — so getting your website to the top of the Google search engine results page (SERP) is extremely valuable. And, if you don’t want to shell out thousands of dollars a…
GoToWebinar isn’t the greatest webinar platform on the market—there, I said it. I tried using it for a few webinars and had a terrible experience. It’s clunky and not fun to use. The UI is outdated. It’s more expensive than any alternatives or competitors at a…
As webmasters, website owners, and content creators, we are all at the mercy of Google algorithm updates. If you want your content to perform well in the search results, you have to comply with Google’s SEO best practices. And if you haven’t heard, we recently released…
I’ve hosted hundreds of webinars myself, and I’ve been featured as an expert guest on more webinars then I can count. And if the past 10 years have taught me anything, it is that webinars. just. work. A recent webinar strategy report revealed that 77% of marketers use…
Landing page software is an important tool for anyone looking for leads on the internet. Having the ability to rapidly create custom landing pages with forms, images and funnels is really game-changing. Landing page software hit the internet around 2011. I became fascinated in 2013, when…
There’s 1.7 billion websites on the internet. And Google updates its algorithm 500+ times per year. So if you’re an entrepreneur or marketer trying to compete in search engine optimization (SEO), you need a great tool to keep up. The best tools — Moz, SEMRush, Ahrefs…
In 2015, I began my job as Head of Marketing at a real estate technology company. And I walked into a complete mess! Real estate salespeople were cold calling and tracking lead information in spreadsheets and even notebooks. That meant measuring pipelines or even the impact…
A complete comparison of Zoom vs Webex vs GoToWebinar vs Webinarjam If you’re a marketer in 2019, you have to have the most current software and tactics in your toolkit. Webinars, also called web conferences, are one secret weapon that not many people are talking about.…
Landing pages are critical to the success of any online campaign. Also called landers, lead capture pages, squeeze page or splash page — landing pages do a lot for digital marketers and entrepreneurs. The modern marketer needs landing pages to: Attract and convert leads Run paid…
Below, I’ve reviewed and ranked the 8 best online course platforms and provided the top 5 ways to create and sell online courses. For many experts across the globe 🌎, building an online course has unlocked life-changing passive income 💵💵 and financial freedom. You’ve seen the…
We recently considered starting our own Growth Marketing Pro podcast and we were on the hunt for the best podcast hosting platform. Personally, I’m a huge podcast fan. I’ve been featured on dozens. I’ve also run podcast ads for San Francisco startups. And I’ve seen what…
Capturing leads is about turning web traffic into customers. For many businesses, an email list or CRM database is where customer information lives. And the size and quality of that list is usually directly correlated with revenue. The more leads you have = the more opportunities…
Email is 45x more effective than social media when it comes to reaching your customers. But, the huge variety of email software tools available makes it confusing to choose one. You might be asking yourself some of the same questions I was when I launched my…
Have you ever seen an ad that made your whole body cringe? Or gotten an email so irrelevant it’s bordering on offensive? Perhaps this year’s holiday Peloton ad? Not all ad campaigns are disastrous, but lots of companies have created ads that fell flat and failed…