Growth Marketing

This guide will start with some foundational conversation about search engine optimization and will finish with specific tips for SEO in 2017. How do search engines work? Big search engines are the everyman’s portal to the internet. If you need …

Growth Marketing

Content Marketing Definition “Content marketing” is practically a marketing platitude at this point. You can’t speak to anyone at a consumer-facing company without hearing about its significance in their marketing plan. It’s a cute, short phrase for many different things. It’s an easy …

Growth Marketing

Guerilla Marketing Guerilla marketing is a customer acquisition or brand promotion strategy that is unconventional, imaginative and cheap. The best guerilla marketing campaigns are buzzworthy, if not viral. Guerilla marketing was first mentioned by Jay Conrad Levinson in his book about …

Growth Marketing

What is Viral Marketing? Viral marketing is the holy grail of marketing. Imagine a campaign that requires a small upfront investment and achieves massive success, purely because consumers share the campaign. My former roommate is a guy by the name of …

Growth Marketing

PR is one of the most effective ways tech startups and small businesses tell their stories and acquire customers. PR, or press relations, is not a new discipline. It’s been around since the days of Mad Men and the companies …

Growth Marketing

As a marketer, my inbox is flooded every day by SaaS (software as a service) companies trying to sell me software to do my job better. Digital marketing tools are very powerful and the salespeople are quite persistent! My sister …

Growth Marketing

I discovered the brilliant secret behind how to create a webinar that will live on forever- and it’s addicting. I’ve become so obsessed with this valuable tool that some people at work now refer to me as the “Webinar Queen”. …

Growth Marketing

Growth hacks can supercharge customer acquisition and revenue growth I think a lot of growth hacking is pattern recognition. If you have a pretty good understanding of other successful growth hacks you might be able to apply those techniques (or similar …

Growth Marketing

Native Advertising Background The RealtyShares marketplace connects real estate borrowers (or sponsors) with real estate investors. The borrower side of our platform exploded from 2014 into 2015, but we quickly needed to meet supply with investor demand. We stumbled upon native advertising and …

Growth Marketing

Ecommerce Growth Hacks What I learned from starting my own company Aside from finding your company’s unique selling proposition or niche in the universe, growth marketing for your startup might be the most important and difficult part of getting your …