The 12 Best Landing Page Builder Software Tools

landing page software

Landing page builder software is essential for any marketer looking to acquire leads on the internet.

Having the ability to rapidly create custom landing pages with forms, images and funnels is really game-changing.

best landing page software
Source: Tenor

Landing page builders hit the internet around 2011. I became fascinated in 2013, when I began running lots of Google Ads campaigns.

My super high converting landing pages outperformed my competition and I was able to grow my company on the back of search marketing!

This WordStream study found the top 10% of landing pages converted 3x-5x higher than average converting pages. That means that by testing just a few versions of one page, you could be making A LOT more money.

Fast forward to today: I use landing page software every day for my clients and for this blog — Growth Marketing Pro.

I’ve ranked them 1-10, based on:

  • Ease of usecan I set this up and make a few good looking pages in 20 minutes?
  • Featurescan I collect leads? get analytics on my pages? can I integrate with my CRM?
  • Pricehow much for a monthly plan and will I need to upgrade my plan every few months?
  • Bells and whistlesis there other cool stuff I don’t even know about?

I’ll also tell you which software is best for which size companies.

Unbounce is still my champion at the #1, but read on for the low-down on each one of them.

The 11 Best Landing Page Builder Tools:

1. Unbounce

best landing page software unbounce

About: From them: “Unbounce is the easiest way to build and test custom landing pages, website popups and sticky bars. Improve your post-click conversion rates and launch more campaigns, fast.”

Unbounce was the first landing page builder software. You could actually say they invented the category.

I’ve used it for various projects within the last few months and it’s still is one of the best landing page software tools out there. It’s perfect for optimizing performance marketing campaigns, creating “coming soon” pages, capturing emails on site, and describing those hard-to-explain elements of your product offering.

Unbounce continues to add features too. The recently launched a “conversion intelligence suite” that uses AI to inform landing pages, so that your ad spend goes further. In my experience, the platform is cutting edge and dare I say… nearly flawless.

I’ve noticed the editor to be a bit buggy on a rare occasion — but for the most part, I recommend Unbounce to 9 out of 10 marketers.

AB testing popups and landing pages with Unbounce

Ease of Use: 5/5

  • Easy user interface
  • Easy drag-and-drop editor
  • Friendly plugins, form creation and page design
  • Can edit pages to make them mobile-responsive
  • Easy to read “stats engine” for reading analytics fast

Features: 5/5

  • 100+ out of the box templates
  • WordPress integration
  • Unbounce landing pages and pop-ups may be integrated with the most popular email, CRM and analytics tools, such as MailChimp, WordPress, AWeber etc.
  • A/B testing
  • Dynamic keyword insertion for SEM campaigns
  • Can add sticky headers and popups to pages
  • Add maps, scripts and pixels to landing pages
  • You can do pretty advanced design functions like: putting gradient colors on buttons, compress images to make load time faster, give images opacity, and almost anything else you can think of.
  • Clone and edit entire pages
  • AMP mobile pages
  • Incredibly fast load times, which should improve your bounce rates, and increase conversion rate

Price: 4/5

$81/month for the Launch plan. The Optimize plan is $122/month and the Accelerate plan is $203. If you’re an entrepreneur or company with under $100,000/month in marketing spend, the Launch or Optimize plan is great.

Customers:

  • Breather
  • CampaignMonitor
  • New Balance
  • Vimeo
  • Indochino

I Think: I remember what it was like starting out with landing page software. It can be confusing. Unbounce is so intuitive… you’ll be able to make your first page 10 minutes from now. Even if you have no design experience, you simply choose one of Unbounce’s elegant pre-made templates and insert your brand elements. Pages look professional and they convert!

Unbounce and Instapage (later in this list) are admittedly quite similar. They’re two of my favorite tools. You probably can’t go wrong with either, but given that Unbounce is way more affordable, I give it my #1. I also give Unbounce’s customer service an A+.

Suffice it to say, I love the product. If you’re curious to compare Unbounce, read my article, Unbounce vs Leadpages vs Instapage vs Clickfunnels.

We negotiated a 20% off subscription with our link.


2. Leadpages

best landing page software leadpages

About: Leadpages enables you to easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to Google Ads to e-commerce. With Leadpages, it’s easy to fine-tune your campaigns for maximum impact by testing multiple versions side-by-side so you can keep what’s working and ditch what doesn’t.

This image has an empty alt attribute; its file name is leadpages-1024x640.png
Image courtesy of MarTechToday

Leadpages is another great product. As with Unbounce, you can create landing pages, popups, forms, alert bars, and even checkout flows (a feature Unbounce doesn’t have).

And Leadpages comes at a really reasonable price.

Ease of Use: 4/5

  • Easy to move content around: truly drag-and-drop
  • Has plugins, form creation and page design
  • Can edit pages to make them mobile-responsive

Features: 5/5

  • 160+ out of the box templates
  • Unlimited Mobile-Responsive Pages
  • Works with 40+ tools
  • Captures leads with forms in an easy format
  • A/B testing
  • Can integrate with WordPress
  • Add checkout pages to create an ecommerce experience

Price: 5/5

$37/month for the Standard plan, $74/month Professional plan and you can contact the team for information about the Advanced plan.

Customers:

  • GE Digital
  • Spiro
  • ZenMaid
  • Optimizely

I Think: Leadpages is an A+ in terms of value. It’s got every great feature you could possibly need and it comes at a price that’s just right. Plus, it’s easy to use.

I like everything about Leadpages, but I take minor issue with the landing page editor itself. Whereas Unbounce and Instapage feel perfectly intuitive, the Leadpages editor takes a few minutes to get used to.

However, there’s no question, Leadpages will deliver you higher ROI on your campaigns. I should also mention, I’ve interacted with their affiliate and customer support a few times and they’ve been stellar. If you’re a small business particularly, Leadpages may be the choice for you.

See my full review + user reviews of Leadpages here. Get their most current promotional pricing with our link…


3. Instapage

best webinar software instapage

About: Instapage allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates. No developer needed.

Instapage is incredibly powerful. It’s a simple drag-and-drop landing page builder that creates pixel-perfect pages. Unfortunately, it’s quite expensive. As such, it’s more of a large company and agency tool.

It takes about 2 minutes to set up and it has an extremely user-friendly, customizable editor, which will undoubtedly earn you more leads, cheaper.

In their own words: “own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform for marketing teams and agencies.”

Plus, integrating your pages into into your website requires no code. Below is a “coming soon” splash page we made for our SEO tool, GrowthBar. As you can see, the page has calls-to-action, moving elements, and is easy on the eyes to boot!

Instapage product shot
Instapage is a true drag-and-drop editor

Ease of Use: 4/5

  • Best user interface and easiest to use
  • Direct WordPress integration
  • Easy to move content around: truly drag-and-drop
  • Friendly plugins, form creation and page design
  • Can edit pages to make them mobile-responsive in under a minute
  • Easy to read analytics and lead list exports
  • The 4/5 is just because of poor customer support experiences

Features: 5/5

  • 200+ out of the box templates
  • Codeless integration with Google Analytics, Facebook Advertising and more
  • Capture leads with forms and send them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber and more
  • A/B testing (at higher pricing tiers)
  • Heatmaps (at higher pricing tiers)
  • Ability to add custom code to pages
  • Real-Time Visual On-Page Collaboration
  • AMP & Thor Render Engine®
  • Built-in Heatmaps
  • Global Blocks for universal content changes
  • Incredibly fast load times, which should improve your bounce rates, and increase conversion rate

Price: 2/5

$199/month for the core plan — which should give you absolutely everything you need to set up and capture leads in 15 minutes. Agency and Team plans begin at $999/month. It’s very expensive, but definitely among the most powerful in terms of feature set for enterprise companies.

Customers:

  • SoundCloud
  • Ebay
  • HelloFresh
  • ADP

I Think: Instapage is tied for the most functional, user-friendly, high-performing, easiest and most powerful landing page software. It truly requires no code to operate and is perfect for midsize and enterprise businesses. It’s particularly awesome for Google Ads and Facebook Ads specialists.

Instapage has 300+ Capterra reviews, more than any other landing page builder. It allows you to customize pages fully and it integrates with every software that you might already be using.

As teams and agencies scale production, built-in visual collaboration helps speed up design reviews by allowing users to make comments, provide feedback, and resolve issues. This ultimately eliminates time-consuming bottlenecks inherent in design reviews.

Unfortunately, the price and lackluster customer support makes Instapage difficult to choose over Unbounce, given the similarities of the features. And it’s pretty expensive too — so you need to be a large operation to make it worth your while.

Read my review + Growth Marketing Pro reader reviews of Instapage here.

Get a Free 14-day Instapage trial by clicking below.


4. Swipe Pages

Swipe Pages enables you to create fast, mobile-optimized landing pages quickly. They’re perhaps the best landing page software for mobile pages. That’s because the pages are FAST and high converting. When it comes to mobile landing pages, speed is everything.

With AMP support out of the box and a unique ‘app-like experience, Swipe Pages is ideal if a majority of your ad clicks come from smartphones — but you can build pages for desktop as well.

It comes with 50+ templates and the builder is quite intuitive. It comes with 20+ widgets like Timers, Popups, Payment Forms, Carousels, Tables & Toggles that help you add functionality without a developer. Swipe Pages integrates with Zapier, Zoho, HubSpot, ConvertKit, Mailchimp, Campaign Monitor and plays nicely with your CRM and Marketing tools. 

Ease of Use: 5/5

  • Easy page editor
  • Clean interface and easy onboarding
  • Global blocks (like Unbounce, Leadpages and Instapage)
  • Integrations with 10+ tools you probably use in your workflows
  • Strong customer support

Features: 4/5

  • Smart Pages that route mobile traffic to a mobile-specific page
  • Create app-like landing pages
  • AB Testing
  • Global Blocks & Dynamic Keyword Insertion
  • 50+ templates 
  • Capture leads with forms and sends them to other tools
  • Sell products using payment forms — Stripe & Paypal support
  • Custom fonts
  • Ecommerce features

Price: 5/5

$39/mo for the Starter plan, $89/mo for Marketer Plan and $199/mo for the Agency plan offer very high usage limits.  

Customers:

  • Small businesses

I think: While Swipe Pages is relatively new, it’s a very strong tool. They’ve rapidly scaled to thousands of customers because Swipe Pages can create mobile-friendly, high converting landing pages. Plus, the pages are FAST — which again, is hugely important if you’re trying to succeed with a mobile-first audience. They have a lot of helpful integrations, making them just as user friendly as the bigger tools on this list. If you’re running primarily mobile campaigns, Swipe Pages might be the perfect solution for you.


5. Hubspot

About: HubSpot makes a variety of tools for digital marketers and salespeople, but we are big fans of their landing page tool. They describe their marketing service as: everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. HubSpot is an enterprise marketing solution that has an excellent solution for creating landing pages.

Especially if you’re a SaaS company, real estate company, or marketing agency, HubSpot is an awesome platform to manage your landing pages, CRM, email marketing, and a whole lot more.

Screenshot of HubSpot landing page software editor

Ease of Use: 4/5

  • Start to finish in a few minutes with onboarding videos and written content
  • Very well-reviewed customer support (4.5/5)
  • Easy to move content around and get a business live online
  • Has plugins, form creation and page design
  • Templates are very simple
  • Easy to add videos, tracking code, etc.

Features: 4/5

  • Captures leads with forms in an easy format
  • Email marketing and automation
  • A/B testing
  • Blog & content creation tools
  • SEO & content strategy features (though
  • Complete paid marketing suite for Facebook, Google, etc.
  • They literally make everything you’ll ever need to succeed in marketing — from CRM to email marketing

Price: 4/5

$50/month for the cheapest tier that has the landing page builder functionality.

Customers:

  • Blend
  • Care.com
  • Casio
  • Slingshot
  • ClassPass

I Think: The HubSpot offer continues to gets more sophisticated as their product grows and expands into different territories. The landing page tool along with the smart content and CTAs is a huge benefit and the cost is low enough that it makes this offering worth a try.

Interested? Click here to sign up for free.

Read HubSpot user reviews here.


6. GetResponse

About: GetResponse enables you to create high-converting, mobile responsive landing pages, but it’s also a diversified software offering that offers email marketing and webinar capabilities. GetResponse features integrations with tons of the top tools you’re already using like Salesforce, WordPress and Shopify.

Ease of Use: 4/5

  • Drag-and-drop landing page editor
  • Easy to move content around, upload images, and edit mobile layouts

Features: 4/5

  • Built in analytics
  • Integrates with many platforms including Adwords, Google Analytics, Bing, KissMetrics and Facebook
  • Capture leads with forms and integrate them with your GetResponse email platform
  • 1,000’s of stock photos and templates available
  • A/B testing
  • Add PayPal button to take payments on the fly
  • GetResponse allows you to do a whole host of things including creating landing pages, email marketing and creating webinars

Price: 4/5

$15/month for the Email plan, $49/month for Pro, $165/month for Max and $1,199/month for Enterprise.

Customers:

  • Ikea
  • Stripe
  • Revolut
  • Zendesk

I Think: All in all, GetResponse is an all-in-one marketing suite that is well-regarded. Landing page software is one of their offerings. As such, it’s an enterprise marketing product, which has benefits of scale including end-to-end customer dashboards and favorable pricing. In this way, I only recommend it to marketers who have more than just landing page needs.

GetResponse is a decent option for marketers or business owners that require a comprehensive suite that includes landing page software.

See my full GetResponse review, plus reader reviews here.


7. Systeme.io

About: Systeme.io is an all-in-one marketing platform to help entrepreneurs automate and scale their marketing activities. It’s the ideal software for creating a launching an online business, starting a course, building a mailing list, creating sales funnels, and much more.

Systeme is made for entrepreneurs. It’s a website builder, landing page software, email marketing tool, affiliate program management tool, and marketing automation tool. So if you’re a solopreneur looking for an all-in-one solution, Systeme may be right for you. It’s very similar to another tool on this list: ClickFunnels.

Ease of Use: 4/5

  • Easy drag-and-drop builder
  • User-friendly, intuitive components
  • Mobile-responsive pages by default
  • Helpful support that knows entrepreneurs

Features: 4/5

  • Offers a host of features, including email marketing/automation
  • Blogging capabilities
  • Pre-designed landing page templates filtered by industry
  • A/B testing
  • Integrations with Zapier and other major platforms
  • Sales funnel creation
  • Up-sell/cross-sell/down-sell capabilities so you can maximize customer conversion rate
  • Pop up creation
  • Affiliate program maintenance
  • Evergreen webinars

Price: 5/5

Systeme.io is one of the most affordable all-in-one marketing platform. The starting plan is only $27, which has most of the features you need to build a site, landing pages, and increase customer value. The other plans are at $47 and $97.

Customers:

  • Entrepreneurs

I think: Systeme.io is offering one of the top all-in-one platforms in the industry. Similar to ClickFunnels (further down on this list), Systeme.io has much more than just landing page functionality. It’s perfect for entrepreneurs who want a whole suite of services, at a way more affordable price than other all-in-one solutions.

And you can start with the 14-day free trial.


8. Landingi

About: Take advantage of a flexible platform with options dedicated to converting traffic from your digital campaigns into customers.

Landingi is the end-to-end platform for landing pages without IT and coding skills. Create, publish, optimize your landing pages and run a/b tests by yourself. Landingi has come a long way. It’s been on the market

With our drag and drop editor, you can create a landing page with ease. Select from over 300 high-converting templates, automate your marketing stack using the build in integrations and bring your marketing to the higher level! We will support your campaigns by personalizing your landing pages for your target audience and PPC ads.

Ease of Use: 4/5

  • Landingi gets great reviews for ease of use, as its a true drag-and-drop pixel-perfect editor
  • Start to finish in a few minutes
  • Has plugins, form creation and page design
  • Templates are very simple
  • The editor is apparently difficult to use, particularly the mobile editor

Features: 4/5

  • 300+ out of the box templates
  • Integrations with Salesforce, Mailchimp, Hubspot and many more
  • Landing page import: this is an awesome feature that Instapage and others had to get rid of (I imagine for copyright infringement issues), but Landingi lets you import other pages from the internet to “clone”
  • AB testing
  • Captures leads and allows you to perform automations using those leads
  • Ability to add custom code
  • Popup builder

Customers:

  • Dekra
  • Voxie
  • Booksy
  • Sony Music

Price: 4/5

$29/month+, the Automate plan is $89/month and the Agency plan is $109/month.

I Think: Like I said, I’ve followed the landing page software industry for almost 10 years. Landingi is a strong solution that has come a long way. If you’re looking for an affordable solution (with 5 stars on G2 and Capterra), Landingi is great.


9. ClickFunnels

best webinar software clickfunnels

About: ClickFunnels enables you to pick the sales funnel that is designed to sell your type of product, so you can send traffic to the offer.

Clickfunnels allows you to sell any product online. You simply pick your sales funnel, pick your design and upload a few custom elements like a logo. Modify the page with a few drag and drop tools and your entire funnel is ready to roll.

It’s not at the top of the list because it’s not quite a landing page software — as much as it’s a full website + marketing funnel in one. ClickFunnels is a perfect solution for entrepreneurs selling a course or consulting service on the internet and want landing pages, email nurtures and payment solutions in one… which means it’s very much for entrepreneurs.

Ease of Use: 5/5

  • ClickFunnels is stupid simple to use
  • Start to finish in a few minutes with onboarding videos
  • Easy to move content around and get a business live online
  • Has plugins, form creation and page design
  • Templates are very simple
  • Easy to add videos, tracking code, etc.

Features: 2/5

  • Several out of the box “ClickFunnels” (templates)
  • Captures leads with forms in an easy format
  • Email marketing and email automations
  • Build sales pages and collect payments

Price: 5/5

$97/month+

Customers:

  • Entrepreneurs

I Think: ClickFunnels is simple as can be. It’s a “website-in-a-box” solution that makes it so easy to make a site and promote it to the world. They will take you from nothing to a business online in a few minutes. So if you’re an entrepreneur looking to sell a course, sell a book, sell a single product, or sell anything else on the web — ClickFunnels may be right for you.

The problem is that for a landing page builder, the customization is really limited. Your entire web presence will look like a ClickFunnels… which is a little hokey looking.

If you already have a blog or website, don’t use ClickFunnels. If you’re starting from scratch and you’re an internet novice, go for it!

See my full ClickFunnels review plus user reviews here


10. Ucraft

About: Ucraft is a website builder that turns your ideas into online realities. It’s analogous to Wix or Squarespace, but I give it mention in this article because it is really slick and gets great reviews. Plus, because Ucraft hosts your sites for you, you can create a landing page right now… right this second! It has a powerful drag-and-drop editor and has integrations with basically every tool you’ll ever need, including Mailchimp, HubSpot and Google Analytics.

Ease of Use: 4/5

  • Completely drag and drop landing page editor
  • Hosted by Ucraft
  • Easy to move content around and get a business page live (Ucraft is a true website creator)

Features: 1/5

  • Has form creation and page design
  • 120+ templates
  • Integrations with Mailchimp, HubSpot, Zapier, HotJar, Google Analytics, Intercom, Mandrill, Zendesk, and more
  • No A/B testing
  • You will have to host your page on a new website URL

Price: 5/5

$8/month+

Customers:

  • Entrepreneurs

I Think: Ucraft has a pretty sophisticated website/landing page page builder that makes it easy for you to get a pixel-perfect site live. I give it mention, because the builder is orderly and entrepreneur-friendly. Plus, they have loads of integrations.

Ucraft is quite affordable, so it may be worth a try.


11. ShortStack

About: ShortStack is for “contests, forms, and landing pages.” It’s a cool product, in that the landing pages you make are specialized to host content and/or events on. Create pages for photo contests, giveaways, refer-a-friend contests, voting contests, video contests, Instagram contests, and more. It’s a cool twist on landing page software that may have a place in your toolkit.

Ease of Use: 4/5

  • Gets medium-to-strong marks for user-friendliness on G2 and Capterra

Features: 3/5

  • Templates include contests, giveaways, quizzes an email collection giveaways, but limited to these use cases
  • Collect user-generated content (a feature I haven’t seen elsewhere)
  • Can automate emails to lead captures on page

Price: 4/5

$99/month+

Customers:

  • Victory Brewing
  • Timbuktu Labs
  • Chubbies

I Think: It gets strong reviews and it makes sense that if your goal is a giveaway or contest, you’d need a landing page builder and customer support team that are specialized. If that’s your goal, then by all means ShortStack is for you.


12. Wishpond

wishpond logo

About: Wishpond’s landing page builder, one of the tools in its suite of marketing services, is appealing, intuitive and powerful.

Their pre-designed templates have been geared to get users to click, with buttons and text placed in the right positions and the right colors — all you have to do to make it yours is change the assets and make it your own branding.

For marketers who want more customizations, like Unbounce or Instapage provide, Wishpond can get there too. Plus, with leads management and email marketing, it’s a well-rounded suite.

Ease of Use: 5/5

  • Easy drag-and-drop builder
  • User-friendly, intuitive components
  • Mobile-responsive pages by default
  • Easy to read analytics and lead list exports

Features: 5/5

  • Extensive pre-designed templates filtered by industry
  • A/B testing
  • Integrations with other major marketing platforms, continuously updating
  • Powerful suite of additional marketing automation and lead-gen tools, including email automation, lead management, pop-ups, online forms, and contests
  • Unlimited campaigns and visitors on any plan
  • Includes access to a knowledge base
  • Team continuously holding webinars, publishing ebooks & articles on the latest practices in marketing.
  • Live chat support available

Customers:

  • ESPN
  • Lululemon
  • Walmart
  • CBS

Pricing: 1/5

Wishpond has gone very upmarket. You can no longer access pricing information without booking a demo.


What is landing page builder software?

You can have a beautiful website with perfect functionality.

But that doesn’t necessarily mean your site is optimized for converting customers.

If you’re running performance marketing campaigns (namely Facebook Ads or Google Ads), you need a simple page with just a few elements — one that’s optimized so that a user takes action — clicks, signs up, downloads a PDF, or something else entirely.

That’s where landing page software comes in.

Some pages I’ve made for Growth Marketing Pro

Even the easiest website builders like WordPress aren’t totally flexible.

Landing page software on the other hand, is drag-and-drop — meaning you can move elements around at your will, which helps marketers create an experience that nudges the visitor and converts them into leads.

Plus, the best landing page builders have tons of templates to choose from, so you never have to start from scratch with your page.

Who should use landing page software?

Not everyone needs landing page software. When you’re trying to build a business, the last thing you need is to spend money frivolously.

But there are some really important use cases:

  • Entrepreneurs and marketers running performance marketing campaigns like Facebook Ads and Google Ads must have landing page software. It’s the only way you’ll be able to run experiments rapidly and reduce your cost of acquisition to a profitable number. Ecommerce companies generally spend a ton on paid ads, so they’re a prime customer of landing page software.
  • Entrepreneurs selling high ticket items over $1,000. If you’re selling something expensive (consulting services, for instance) that requires a lot of proof points, testimonials and feature explanation, you must use landing page software. Why? Your real website homepage can’t be pages long — it’s not a good user experience. But traditionally, the sales page for high ticket items needs to be really robust. The easiest way to do this is with landing page software. Plus, you can A/B test to maximize for performance on that page, using landing pages.
  • Marketers, product managers and entrepreneurs who want to A/B test like crazy. Enterprise A/B testing tools like Optimizely are crazy expensive. If you need to test calls-to-action, value propositions or even new features, landing page software is by far the easiest (and cheapest) way to do it.
  • Growth marketers testing hypotheses. Growth marketing moves fast. If you’re a growth marketer or entrepreneur who wants to test a hypothesis — like a new product offering or feature set — you can use landing page builders to spin up a quick minimum viable product and use on-page lead capture to gauge customer interest.

Do you need a website to have a landing page?

You don’t actually need a website to use landing page software. Tools like ClickFunnels for instance, can be wholesale alternatives to making a website. As long as you have a domain name, you can plug in a landing page (or multiple pages) to create a full website — capable of lead capture, taking payments and even light email marketing.

Also read: What’s the Difference Between a Landing Page and a Website?

Do landing pages impact SEO?

Landing pages do not negatively affect your search engine optimization. However, it’s important to note that most landing pages are not structured appropriately for SEO. I like to think of them as “skins” rather than HTML pages that Google can index and understand. So if SEO is part of your strategy, you’ll need to use a blogging/website tool like WordPress and simply plug your landing pages into your website.

What are the best WordPress landing page software tools?

Since the vast majority of bloggers and even many technology companies run on WordPress, I’d be remiss not to mention the best options for WordPress landing page software.

Some of the tools on this list also have one click WordPress integrations. Instapage, Unbounce, HubSpot, and Leadpages all have highly rated WordPress connections. But there are also WordPress landing page plugins. The most trusted include WPForms, SeedProd and OptimizePress.

Tips for great landing pages

Simply implementing a landing page builder doesn’t necessarily mean you’ll capture more leads and increase your conversion rate. There are best practices that you should follow to get the most out of your landing page builder:

  1. Catchy headlines: Your landing page should lead with value-based copy and your headline should never be ambiguous or vague. It should capture your readers’ attention and give them a reason to keep scrolling. As I’m thinking about headline copy, I like to channel one of the best business books I’ve read, Play Bigger: your copy should make you a category leader. Even if your product isn’t a category leader, think of a way to position yourself as the #1 in some category. Maybe you’re not the #1 SEO tool, but perhaps you’re the #1 SEO tool for fashion bloggers. Figure out a way to “own” a category via your headline copy.
  2. Trust signals: Humans like social proof. We’re more apt to buy when we see logos and customer testimonials on a website. I’ve found that using press badges above the fold on my landing pages increases conversion rate 10% or more. Press badges lend credibility to your product and make users more likely to continue reading. Similarly, customer testimonials enable users to envision themselves using your product, which will increase conversion rates.
  3. Images: Think about how often you read every word on a webpage… not often. Visually appealing images work in keeping users on page and illustrating your product offering. Hint: human faces keep people on page — when in doubt, use a stock photo with people in it.
  4. A/B test: Particularly if you’re sending paid traffic to your landing page, you should A/B test. It’s the financially smart thing to do. And if you’re going to A/B test anything, make sure to first experiment with your headline. Since the headline is the first thing users see when they hit your page and only 20% of users will read past your headline copy, it’s the most impactful place to A/B test.
  5. Mobile: Mobile traffic accounts for 54.8% of total web traffic, so make sure your landing pages are pixel-perfect on mobile as well. The good news is that the best landing page builders have mobile and desktop views, so that you can see your page in both formats before publishing.

Conclusion

Every tool on this list I consider to be a fully drag-and-drop solution.

That’s the reason I love landing page software. It allows us marketers and entrepreneurs to avoid code and make pixel-perfect pages in just a few minutes.

You should consider a few things when picking a software tool:

  • Price point: Landing page software ranges from as low as $10/mo to upwards of $200/mo.
  • Design: Some tools on this list excel at creating-perfect landing pages, while others are aren’t quite as slick. If you want the former, Unbounce and Instapage are the only way to go… but you’ll pay a bit more for those capabilities.
  • Accepting payments: If you want to use your landing page as your checkout flow, you need to make sure your solution either has an existing checkout solution (ClickFunnels) or is easily integrated with PayPal/Stripe (Unbounce).
  • A/B testing and other features: If you’re running performance marketing campaigns and you want the best optimization features to squeeze every last cent out of your campaigns, you’ll want to select Unbounce or Instapage.
  • Integrations: Do you use other marketing tools that you will need to connect to your landing pages?

There are a few landing page builders I like for small businesses and large companies alike — Instapage, Unbounce, Leadpages and HubSpot. For entrepreneurs who want an all-in-one solution — one that’s reminiscent of a website builder — take a look at ClickFunnels, Systeme.io. and Ucraft.

Of course, there’s only one landing page tool this nerd endorses…

Starting or Growing a Businesses? Also read…


62 Comments

  • Kaushal C.

    Thanks for this, Mark! I really needed a review for thorough landing page software. I’m currently using Wix – which is where my blog is hosted. Ever had experience with Wix – at least when it comes to landing pages? Wix is great when it comes to design, not really sure if I can use it as a landing page though – or not even sure if I can integrate different landing page software mentioned here.

    Thanks in advance for the help!

    Reply
    • Mark Spera

      Hi Kaushal! Great question. It actually should work okay as a landing page creator. You won’t have quite as many options and bells/whistles as with some of the real landing page software tools, but it should function fine to spin up pages fast and test. Hope that helps.

      Reply
  • I’d also recommend https://Flauntly.com.

    Flauntly enables users to quickly and easily build landing pages, which can deliver powerful, sharply focused messages about specific products or services. This highly intuitive tool is free and users can market and build their landing page without any coding.

    Reply
    • Mark Spera

      Great. We’ll have to check it out. Thanks!

      Reply
  • so much wonderful information on here, : D.

    Reply
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  • Mike Fogg

    Awesome! I’ve worked with Instapage in the past, they really do have an amazing product.

    For mobile app landing pages, I’d recommend http://www.applight.io too! Really easy to create nice landing pages for your mobile app, but strictly for mobile apps 🙂

    Reply
    • Mark Spera

      Very cool. Thanks for the recommendation. I’ll check it out!

      Reply
  • Jennifer Garzon

    Do you have to make like a course to learn how to use the software or is it intuitive ????

    Reply
    • Mark Spera

      Great question. Maybe I should create one!? Jk, I think most of the tools are intuitive enough to pick up with some practice. Instapage/Unbounce have great onboarding videos that should help you set up and make pages fast.

      Reply
  • Yeah i agree with it because i have applied these strategies and results are coming already.
    can you please send me your emails and add me to mailing list so that i may get all the precious information in one place. Thanks in advance

    Reply
  • Efren Jr.

    I actually never thought of using software for a landing page before but this post helps me realize the advantages of them. I can see that Instapage is really amazing. I will try it!

    Reply
  • Jason Hashian

    Which one is the best for a book website? I am finding it hard to understand technical stuff, looking for recommendations.

    Reply
  • sofiewise

    Awesome, super helpful article. I’ve only ever used squarespace for my web content, so all of my landing pages have been manually created. Excited to start testing one of these softwares out soon.

    Reply
  • Matabel R.

    I have read a about a few of these but reading the comparisons for all of them was very informative and helpful for future references. Thanks!

    Reply
  • Douglas Wafula

    Thanks Mark for this wonderful information, you were so comprehensive and now I see how I can have my landing page just through this information.
    thanks very much

    cheers

    Reply
  • Sudesh Kumar

    Hi, Mark

    An amazing list of “landing page builders”. Some of them are new to me. I am thinking to try them.

    Thanks, man!!

    Reply
  • I am not good at coding so I always ended up hiring people for my website landing page but I want to try Instapage you explain their features very well thanks.

    Reply
  • Miss Naheed

    Amazing to find a lot of pieces of information on a single platform cannot only save your time but will also help to become master of your niche and landing page. Im gonna get 14 days Instapage trial because I need the perfect landing page for my business. & I’m very thankful for sharing such an important and meaningful information. 🙂

    Reply
    • Mark Spera

      Great to hear you like it. Good luck!

      Reply
  • Miss Naheed

    Amazing to find a lot of pieces of information on a single platform cannot only save your time but will also help to become master of your niche and landing page. I’m gonna try to get free Instapage trial because I need the perfect landing page for my business. & I’m very thankful for sharing such an important and meaningful information. 🙂

    Reply
  • Thanks for the comparisons!

    I have been using Click Funnels for a long time, and have considered it was time for a revamp. I may have to give Instapage a try. It seems like it will give you the most for your money, and the pages I have seen built with it look awesome.

    Thanks again for doing all the hard work for me.

    Reply
  • Matthew

    I always find all of your content refreshing. Today, I am searching for a landing page software. Thank you for all the information you share with us and keep up the great work!!

    Reply
    • Mkhululi

      Hello thank you for the article. Besides clickfunnels which one offers free hosting

      Reply
      • Mark Spera

        Great question.
        ClickFunnels offers “hosting” (as in ClickFunnels is basically a website creator if you want it to be). To my knowledge, the rest require you to plug in your landing page software of choice into your website. You can do this via simple plugin (like one between WordPress and Instapage) or via a simple change to your hosting DNS settings. Hope that helps!

        Reply
  • Iris

    What is A/B testing and how important is it to have this feature?

    Reply
  • Sheree

    Theres one landing page service you have not included in your review, and thats mailchimp. They do free landing pages . But i still dont know which site to choose . I am so new at this that i am still doing research and watching you tube tutorials. I dont even have an email list. The service I am looking for is to have an opt in page that goes to a landing page. Or a pop up to collect emails on the landing page? Thanks for your review

    Reply
  • Thanks for this amazing post!! your description about this landing page builder is really good, I triedbowwe for do my landing and it was a really nice option, you should tried i was really satisfied with this website editor! thanks .

    Reply
    • Hailey Friedman

      We will have to check it out 🙂

      Reply
  • Fantasticly put together article.
    Thank you for sharing honest reviews.

    Reply
  • thank you Mark for the article! have never heard of those websites, looking at which one to choose for a retreat page. I’ve used Tilda.cc for an event/ course draft page, did a good job (though there was a learning curve because I am a newbie at that), I cannot estimate objectively how good it is compared to the ones you mentioned (it is more affordable). I have a pro colleague who uses it for stunning landing pages. When you use their extension (subdomain) you can even do it for free (not sure for how many websites, there are some limitations though).
    (another topic) Do you have any article / review comparing affordable platforms for websites and blogs? I’ve built a few my websites with weebly (do not know scripts, just drag & drop + occasionally experimented with changing some scripts). However discovered recently that they banned Russia & Ukraine users since October 2018 (it is part of my potential clientele & readers), now have to rebuild some websites on another platform, probably WP).

    Reply
  • Great comparison.
    I have used a few of these in the past and to be honest I was surprised to see the likes on Leadpages and ClickFunnels so low down but from your breakdown and what you comparing I can see why.
    You make some valid points through out.
    Thanks for sharing

    Reply
  • I appreciate the fact that your blog post goes so in depth on Price, Ease of use, and all of the Features available because when starting out (like I am) 🙂 all of these things are necessary information to have before you make a decision especially a financial one! My only question is, and it’s mainly me being curious. Are there no Free to Low cost easy to use high quality landing page builders out? I’ve been doing my research and have heard of completely FREE or low cost landing page builders that basically do the same thing as paid ones but I’m a firm believer in ‘you get what you pay for ” so im a little skeptical when it comes to getting something for free lol. But if these landing page builders are of QUALITY I definitely don’t mind FREE. Any thoughts on this? Love the blog btw very helpful and informative thanks for all you do!

    Reply
  • Jake Blumes

    I’ve tested various landing page builders including the options Go Daddy and Vista Print provides. Go Daddy’s builder was ok.
    I was super impressed with how easy to use Vista Print’s landing page builder was. I was surprised they offered one and it’s a gooder!

    Reply
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  • Hey Mark, Thanks for this article. I found it very useful and I am going to test out a few of these.

    Reply
  • Carrie

    I had a question. I want to use embed code from a design tool to upload into one of these landing page creators for ease of testing. OR, i want to upload a previously designed page without having to recreate the entire thing. So far I do not see a tool that allows that, but do you know of any?

    Reply
    • Mark Spera

      Hi Carrie, you can definitely embed code in Unbounce or Instapage pages. As far as “scanning” and creating pages: Instapage used to have a “scan” feature, but it was unfortunately deprecated because it enabled copyright infringement.

      Reply
  • Tom Sanderson

    I notice you have not put MAIL CHIMP on here. It could be a new feature for them, but any experience with that?

    Reply
  • Great!

    I think Elementor should also be added to the list.

    Elementor has excellent features of a page builder.

    Reply
  • Thanks Mark for this wonderful article!
    You gave us a detailed version of the topic and it was really comprehensive.
    Now I see how I can create and fix my landing page having understood this information.
    thanks you very much again
    Keep it up!
    Stay safe!

    Reply
  • Tested various landing page builders including the GoDaddy’s builder. Now hopefully I should get blown away with Unbound

    Reply
  • Thank you for your information.

    Reply
  • Thank you for the information. It’s really informative for us. I have found too many software to build landing pages. But after review your article, i have created my landing page with use of click funels. Really a good stuff. Thanks

    Reply
  • It was an awesome guide and after reading this informative article, now I am quite sure that I Unbounce can be a perfect choice for me. Thanks for such a detailed guide.

    Reply
  • Really very helpful & informative . Unbounce , clieckfunnels , HubSpot like most to buildup a landing thank you Mark 🙂

    Reply
  • This article was really helpful, I had only heard about Leadpages, Get Response, and Click Funnels before this article. I do have a question that I would like to ask you in private about which funnel you would suggest based on my blog. I just want to make sure I am getting the best bang for my buck. Any help would be very appreciated. 🙂

    Reply
  • Awesome comparison. I never knew unbounce was the first landing page software. Thank you for the indept post and the new tools to check out.

    Reply
  • Really very informative content. you explained everything very well .waiting for the next content . Thanks 🙂

    Reply
  • heya my webpage has just been launched . be great idea to have a look . thanks

    Reply
  • plush-whites.com

    Reply
  • Hello Mark, this is an amazing list for landing page builders. I am trying to select a one-page builder but I am confused. Can you suggest to me which is better for the health-based website?

    Reply
    • Mark Spera

      Instapage does have a way of making HIPAA compliant pages!

      Reply
  • Ilya

    Thanks, Mark. Is there such a thing as a hosted landing page solution that gives your domain all the SEO credit for the content of your pages?

    Reply
  • Hello Mark, I had no idea about these landing page builder lists. This is an amazing list for landing page builders. Can you suggest to me which is better for the product-based website?

    Reply
    • Mark Spera

      Hi Olivia, for product-based websites I’m imagining a software product. In that case, I still recommend Unbounce for lead capture and popups!

      Reply

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