Content Marketing For Your Small Business or Startup

There are 63,000 searches per second on Google.

So getting written, video, image and all other forms of content in front of searchers is a great way to acquire customers.

But, there’s a lot of different types of content.

Some content, like email marketing, can be used to “nurture” prospects and turn them into buyers.

And other content is meant to drive web traffic — like using blog posts and video as part of a search engine optimization strategy.

Learn how to harness the power of content marketing with our most popular posts:

…or keep scrolling to see more posts.

Content Marketing

Algorithm Updates

Google Algorithm Updates for 2020, 2019 and 2018

As webmasters, website owners, and content creators, we are all at the mercy of Google algorithm updates. If you want your content to perform well in the search results, you have to comply with Google’s SEO best practices. And if you haven’t heard, we recently released…

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SEMrush vs Ahrefs vs Moz vs GrowthBar

There’s 1.7 billion websites on the internet. And Google updates its algorithm 500+ times per year. So if you’re an entrepreneur or marketer trying to compete in search engine optimization (SEO), you need a great tool to keep up. The best tools — Moz, SEMRush, Ahrefs…

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Will SEO Work for My Startup?

SEO stands for search engine optimization — the art of gratifying Google so that your website comes up #1 in the Google search engine results page (SERP). Agencies, bloggers, growth marketers and founders often misunderstand SEO. Why? Because SEO isn’t for everyone. Every business is different.…

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How to Capture Email Leads

Capturing leads is about turning web traffic into customers. For many businesses, an email list or CRM database is where customer information lives. And the size and quality of that list is usually directly correlated with revenue. The more leads you have = the more opportunities…

best email marketing software

The 15+ Best Email Marketing Software Services and Tools

Email is 45x more effective than social media when it comes to reaching your customers. But, the huge variety of email software tools available makes it confusing to choose one. You might be asking yourself some of the same questions I was when I launched my…

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6 Tips for Supercharging Your Content Marketing in 2020

This is a guest post from Kelly Abraham, Content Marketing Manager at Ranky. Unlike other types of professional writing, such as journalism or academic writing, content marketing has more flexibility and a primary focus on selling. Every word has to be carefully picked out and fit…

lead generation and inbound marketing for B2B

The 10 Best Lead Generation Strategies for Your Business

When it comes to lead generation strategies, I know what works. In this post, I speak from first-hand experience acquiring leads at… Venture-backed startups in San Francisco 600+ small businesses and startups I’ve consulted for This blog, Growth Marketing Pro Recently, I grew a B2B SaaS…

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The 9 Best Competitive Intelligence Tools

Competitive intelligence. It’s what can turn a good company into a great company. And no, we’re not talking about your company’s competitive Foosball league. Competitive intelligence tools help you get inside your competitors’ marketing strategies, giving you the power to find an edge or gap in…

The 10 Best Email Finding Tools

All the best prospecting is done with the help of email finding tools. All you need to know is someone’s name and the company they work for and BAM, you’ve got their email. Both enterprises and small businesses collect lists of emails this way, upload them…

how to market your business with no money

How to Market Your Business with Little to No Money

Trying to market your business when you have little to no money can seem like an impossible challenge. However, I’m here to tell you that there are affordable ways to get customers for your startup. There are literally thousands of resources written about how to market…

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The Most Important PR Tips for Your Startup or Small Business

PR is one of the most effective ways tech startups and small businesses tell their stories and acquire customers. PR lets you scream at the top of your lungs and tell everyone about your business… for really cheap…. if you do it right. PR, or press…