Zoom vs Webex vs GoToWebinar vs Webinarjam

Zoom vs Webex vs GoToWebinar vs Webinarjam
Hailey Friedman

A complete comparison of Zoom vs Webex vs GoToWebinar vs Webinarjam

If you’re a marketer or business operator in today’s age, you have to have the most current software and tactics in your toolkit.

Webinars, also called web conferences, are one not-so-secret weapon that everyone is talking about in a post-COVID world.

Fact: While only 44% of marketers have actually hosted or participated in a webinar, 87% have found it to be an effective strategy. Plus, larger companies are now using them to run distributed workforce meetings and to sell products to clients.

In short, in a post-COVID world, webinars really matter.

If you’re ready to find a webinar software tool to optimize your team and get ahead of your competition, look no further.

Keep reading to find the right webinar solution for your business need.

Zoom vs Webex vs GoToWebinar vs Webinarjam
Source: Giphy

Why Use Webinars?

Webinars are an incredible way to engage with your audience at scale in a very intimate way.

You can use webinars to:

There are endless applications that make webinars a perfect tool for bridging online and offline.

By the way: If you’re a marketer using webinars, you’ll want this FREE perfect webinar marketing script. It’s a template for you. Fill in the blanks and you’ll be ready to go in no time!

perfect webinar script

The webinar experience, for both you and your attendees, will depend on the software you end up using. So make sure to choose one that is best suited to your business needs.

To spoil the surprise:

  • I recommend Zoom for small and large companies who want a software solution for web conferencing with colleagues and clients.
  • I recommend WebinarJam to small businesses who wants to host webinars to sell a product.

Zoom vs Webex vs GoToWebinar vs WebinarJam


Unless you’ve shut off the news in the couple years, you’ve probably heard of Zoom.

Zoom’s main bread and butter is virtual meeting software and hardware for large companies. A lot of the SaaS companies I’ve worked with have been using Zoom for a while as their video conferencing software. Many of them take advantage of the Zoom cameras and other hardware Zoom provides to growing companies willing to pay.

Source: HeyISaw

I’ve personally used Zoom 50+ times. It’s really slick, Silicon Valley-looking software. And it’s fairly reliable from my experience.

Zoom webinars may be best suited for larger companies and classes who want to utilize webinars to showcase a variety of perspectives to their attendees at once. For example, each Zoom plan allows for up to 100 “interactive video” participants which means that up to 100 people can present together, if necessary.

Zoom webinars may also be a fit for companies looking to host large webinars of up to 10,000 people. Zoom has basic business plans that are meant to host 500 or fewer participants, but they also have a program called Zoom Video Webinar that can host up to 10,000 view only participants per webinar. 


  • There’s a free plan!
  • You can host unlimited meetings
  • Up To 100 panelists: Zoom has the capabilities to host up to 100 panelists, presenters, and participants. This is perfect if you are hosting a large online panel.
  • Up To 10,000 webinar attendees: If you plan to host a lot of people at your webinar, Zoom may be right for you. You can host up to 10,000 webinar attendees with their most premium plans.
  • Live broadcasting as Zoom integrates well with Facebook Live and YouTube.
  • Robust reporting on everything from your audience’s webinar experience to their questions and poll answers so you can follow up the right way.
  • A bit unrelated to webinars, but Zoom does offer hardware you can connect in conference rooms that makes it easy to host conference calls and show scheduling displays outside of conference room doors, to know if a room is taken for a call.
  • Zoom’s solution is reliable: I’m yet to see a Zoom webinar have bad delays or break right in the middle of a webinar!
  • Screen sharing, annotation, file sharing, hand raising, and more interactive features for students and businesspeople alike


  • It’s expensive: Zoom has a base price of $149.90 per month if you want to host meetings longer than 40 minutes. But if you want to expand your audience from there, the price goes up significantly.
  • Their plans are confusing: The base price may sound reasonable, but once you end up checking out all the add-ons, Zoom can be quite confusing and charges can add up quickly if you’re not careful. For example, they charge extra for an Audio Plan, Additional Cloud Recording Storage, or based on the number of attendees you want to have join your webinar.

Zoom Pricing

There is a limited free plan and then pricing starts at $149.90/month. It skyrockets from there to over $10,000 per year.



Full Zoom Review

Read here


WebinarJam is my favorite webinar tool for marketing webinars. I know because I’ve literally tested and written about every webinar software out there!

It’s the software we use for all our Growth Marketing Pro webinars, and it hasn’t let us down once. I first turned to WebinarJam after having a negative experience with GoToWebinar and wanted to find an alternative. So if you want to sell a product or service, WebinarJam is the tool for you.


  • Plans start at $39 a month.
  • An extensive list of features. One of my favorites is the ability to pop up an offer mid-webinar with a call to action, which helps increase conversions and sales.
  • Multiple webinar layouts. You can choose to have your webinar show your face, share your screen, show your face and your screen at the same time (picture in picture), whiteboard with annotations and more. 
  • Presentations: if you’re hosting a slideshow heavy webinar, instead of booting up Keynote or PowerPoint, you can upload your presentation to WebinarJam. This helps assure that your webinar runs smoothly while helping you cut down on the need to share your own screen.
  • Good buffer rate which causes few delays.
  • Communicate pre and post-webinar with built-in autoresponders. This is great because I don’t need to think about setting up email reminders and follow up emails. It does it all for you.
  • Automatically records every webinar. You can even have the recorded webinar sent to everyone as a replay or use it in their sister platform, EverWebinar, to create a simulated live webinar (aka an automated webinar). To learn more about how to create an evergreen webinar, click here.


  • There’s no way to pay more and get more support, like onboarding help or a dedicated account manager. Customer support can be spotty, as the company has had a lot of employee turnover in the past two years.
  • Limited co-presenters: WebinarJam allows you to have up to 6 co-presenters, which might be limiting if you want to have more co-presenters involved. 

WebinarJam Pricing

Like I said, WebinarJam is actually cheaper than any of it’s competitors. It starts at $39/mo. Try it out for just $1 for 14 days with our link.




Full WebinarJam Review

Read here


gotowebinar webinar software

GoToWebinar used to be one of the only big webinar platforms around. It was founded in 2006, but GoToWebinar’s parent company, Citrix began to feel pressure from newer and savvier competitors. They exited the space by selling GotoWebinar to LogMeIn for $1.8 billion in July, 2016.

As I mentioned, I really don’t like GoToWebinar. The software looks outdated and it gets really expensive, really fast. But, tons of people use it — particularly larger companies with enterprise contracts. So first, some positives!

Source: GoToWebinar


  • Up to 5,000 members on a webinar with the enterprise level plan
  • Share promotional videos, demos, etc. during your broadcast
  • Personalize your webinars with custom branding
  • Simulated live webinars that allow you to have pre-recorded webinars that feel as real as live ones. (My personal favorite tool for simulated live webinars is EverWebinar)
  • Strong video and audio quality.
  • Access to webinars via phone & computer.
  • Polling Features. Upload polls during your webinar to increase audience engagement.


  • It’s expensive: the lowest plan alone costs $1,068 per year paid at once ($89 per month) or $1,308 paid monthly ($109 per month). After the lowest plan, it only continues to get more expensive if you want more features and attendees.
  • The lowest plan only allows 100 participants to join per webinar. That number was too small for me and my business when I wanted to host my first webinar and make a big impact.
  • The software is outdated and looks like it was last updated in 2006. Not as clean or user friendly as some of its competitors like WebinarJam.
  • All users have to download the software in order to join the webinar which can be confusing for attendees or other hosts. This part is real annoying. Who wants to download a new program just to watch a webinar?
  • Poor Customer Service. During my time at San Francisco-based startup, RealtyShares, we reached out during an important webinar to try and get more people in — and we even offered to pay for a higher plan so more of the audience could join. They couldn’t accommodate our request. Maybe that’s asking too much of a customer support rep. But it would’a been nice to have been wowed!

GoToWebinar Pricing

GoToWebinar recently updated their pricing to include a launched their “Lite” version, which is similar to the other affordable options on this list. However, the rest of the options are pretty expensive, and it only continues to get more expensive if you want more features and attendees. Starts at $49/month.

gotowebinar pricing
Source: https://www.goto.com/pricing/webinar#




GoToWebinar User Reviews

Read here


cisco webex logo

Webex is webinar software owned by Cisco. In their words, Webex is for “calling, meetings, and messaging in the cloud.”

Their main offering used to be video conferencing, but they’ve really worked on their webinar software in the last year or so. They’ve also added team collaboration features a la Slack.

Source: Webex


  • All the webinar features: Webex provides the all the features that you would want from a webinar platform such as HD video, screen sharing, in-app voice listening, the ability to join from any video system, security, the ability to record meetings, chat.
  • Plus, more advanced features like break-out rooms, emoji reactions, gesture recognition, moderated Q&A, and more
  • Analytics: Webex offers advanced follow-up analytics that help you gain insight into what went on with your attendees during your webinar.
  • Mobile Apps: WebEx has a mobile app which is perfect for helping your attendees go to your meetings no matter what device they are connecting from.
  • Accessible: Automatic translation into over 100 languages
  • The UI has become much slicker in the last year+


  • All of these updates are very new, so there might be some kinks and learning curves working through the new webinar options
  • Their pricing isn’t available on their site, so be careful of any add ons

Webex Pricing

For businesses, Webex starts at $25/user/month. Which as you can imagine, becomes expensive fast, since it’s a pay-per-user model.





Webex User Reviews

Read here

What You Need to Consider When Picking a Webinar Software

Every company has different needs and wants when it comes to webinar software. Here are 10 critical factors that you must consider when picking your webinar software.

1. Price

One of the most obvious factors when it comes to choosing a webinar software is pricing. You want to save your company money without sacrificing quality. There are many webinar tools out there that have a lot of features while being reasonably priced. Small businesses and agencies have a lot of options when it comes to picking an excellent webinar tool. You might have to fork over a bit more if you want to invite more people to your webinars though. In this comparison, I think Zoom is probably the best bang for your buck for teams.

2. Number of Panelists/Presenters

Who will be presenting with you? Do you anticipate that you will often have joint venture webinars or multiple people from your team joining you as a presenter? Not all webinar tools have the ability to host more than 1-2 presenters, so that will cut down on the webinar tools you can use. You never want to overcrowd your screen or have too many cooks in the kitchen. If you don’t anticipate needing more than a few presenters on a week to week basis, don’t get a more expensive plan just in case. If the webinar tool you use happens to have multiple presenters though, the more, the merrier.

3. Number of Attendees You Anticipate

As you scale your webinars, more people will join your webinars. You want your webinar software to be able to increase with you. When picking a webinar tool, think about how many attendees your webinar tool can hold at the highest level. You may never need that may attendees at once, but you may not want to host your webinars on a platform that limits your long-term growth and potential. If you are okay with eventually moving webinar platforms, though, you can pick the most cost-effective platform as you are just beginning.

4. Customer Service

Customer service is essential, especially when you are forking over a lot of money for a service. If you or your co-workers aren’t technically savvy, you must pick a company with excellent customer service! You never want to be stuck in a sticky tech situation with little to no help from your webinar service. Pick a company that has live reps, onboarding help, or even dedicated account managers. You want to make sure that your questions are always answered promptly.

5. Video/Audio Quality

At the most basic level, webinars are video or audio transmissions. You want to make sure that the company that hosts your webinars is dedicated to offering quality video and audio content for your viewers. If your video and audio quality is poor, it reflects on the value and worth of your company. Make sure you invest in companies that invest in their audiovisual technology.

6. Video Recording and Storage

Being able to record and store your webinars is vital if you want to repackage, sell, and profit from your past webinars. Your webinar tool should be able to record and save your files (locally or in the cloud.) You want to make sure that the webinar tool you use has these capabilities because this can help you cut down on the number of live webinars you need to host.

7. Reporting

Some webinar platforms like Google+ are free, but they have zero reporting capabilities. You must consider how important reporting is to you and your company. Webinars are more than just a presentation; they are a business opportunity. If you want to leverage your webinars, you need to use a platform that can give you robust reports on webinar activities. You should never skimp on reporting if you are using webinars as a business tool.

8. Attendee Participation

Does your webinar tool focus on attendee participation? This is a significant part of keeping people engaged with your message. Some platforms go above and beyond in this regard with the ability to poll your audience, create audience chats, and even with the ability to promote specific audience members so that they can ask their questions via video as a presenter. If your companies subject is a bit dry, you want your webinar tool to focus on attendee participation so your audience can get more from your webinars.

9. Security

Last, but not least, security is a huge issue that you have to be aware of when it comes to picking a webinar software. With a new data breach popping up in the news daily, you want a software that values the security of your webinars and the data that you collect from attendees. Your webinar attendees trust you to handle their sensitive data accordingly, so you want to pick a webinar company that doesn’t skimp in this area.

10. Other Providers

There are even more webinar providers than listed here. If you want to consider additional options, check out:


Which webinar software should you pick?

All the webinar software we reviewed here are high quality with good functionality, and all of them offer webinar creation without programming and design knowledge. So your choice will depend on your needs, experience and the 10 factors listed above. 

Like the idea of WebinarJam?

One of the most intimidating parts, is just getting started. That’s why I put together this downloadable webinar script. It’s a template for you. Simply fill in the blanks and you’ll be ready to go in no time!

Now go get started!!



Are you an entrepreneur or marketer? Also read…


  • Anu

    You should update the pricing, most of them offer noticeably cheaper options now (e.g., GoToMeeting has a $14/month plan). Great insights, though! Always helpful to hear from people who have used multiple platforms, thank you!

    • Hailey Friedman

      Thanks for the feedback Anu! We will do a run through and update the post with new numbers 🙂

  • Hi Hailey,
    Thank you for your article.

    WebEx has 3 different applications and if you’d like to, they can host up to 2000 people. So it depends upon the flavor of WebEx you’re looking at Event Center, Meeting Center or Training Center.

    I’ve used Webinar software since 2001 and while the market has changed over the past several years I’d say WebEx has the best reliability. We had 2 times it was down in the past 11 years. It isn’t the most user friendly for people who are not familiar with webinars and it’d be good to have a technical person assist with the admin configuration.

    They offer email messaging reminders and post event follow up messages. you can share your desktop and offer from the event. You can also share a link live. Additionally you can share a web page with everyone where they can sing up individually to purchase your product. So I’m not sure what you were talking about it not being setup for marketing, because we did use it for just that for years.

    We are currently moving our larger broadcast events to Zoom. (The original developers of WebEx left to create Zoom and we’ve recently needed to shift.) It should be easier for people who don’t know us to join our events and they have some great new features we’re looking to experience.

    I’ve used GoToMeeting for small 3-6 people tech meetings and it worked just fine. Never used it for our larger marketing events.

    We’re still leaving our high end training webinars on WebEx training center. We demand the reliability at this point. If Zoom can prove to be as reliable in our real world events, then we’ll evaluate moving to them for everything.

    We’ve didn’t select Webinar Jam because it didn’t provide some of the features we require. I attended a couple meetings where there was significant latency but it was a year or more ago, so I’m not sure if it’s improved over time.

    All 4 of these software applications are viable. Each of them working to be the best and things are changing for all of them quite a bit over the last 2 years. WebEx themselves are more than 1/2 way through upgrading their software and once they’re done we may shift our larger events back. Time will tell.

    I’d recommend staying on top of the webinar technology if your business demands it.

    IF you have time I’d suggest you go with the most affordable solution for your organization at first, learn the ins and outs, take advantage of what it has to offer and see how you can utilize webinars in your organization. Then re-evaluate after you have some real world experience.

  • Bello O

    Keep the good work going Hailey… Please I want to know how secure are webex product before I go for it? Thanks

  • Jennifer Garzon

    Excellent recommendations, for what you just said i think i might give it a try to the 60-days trial for Webinar ! But i definitely need to use your guide. Thank you for this !!

  • Amazing way to guide about the software. I think number of attendees are important but your suggested tool can handle all sorts of webinars. sure i am gonna go for it.

  • Efren Jr.

    This is very detailed. It is really helpful especially when you need to decide what to use according to your needs. Keep it up!

  • Jason Hashian

    i read full review about Webinarjam and i found it interesting. It looks cheap and better, right now there are 3 co-presenters with me. But if they increase the number it will be great, do they have plans to increase co-presenters?

  • sofiewise

    Love that you include customer service as a factor. With such a customer facing platform, its so important to have access to quick, reliable help!

  • Matabel R.

    Thank you Hailey for the various comparisons. I have been interested in using Zoom for a while now. I believe this will help. Thank you!

  • Douglas Wafula

    Thanks much Hailey, I think the amount billed annually for webinar is extremely friendly and affordable. Thanks for including subscription fees for the program. I love it


  • Sudesh Kumar

    Hi, Hailey

    I think every software has its pros and cons. It is up to you what is best suited for your business.

    As you have placed top webinars at one place to compare them. Now it becomes easy to pick up one as per the best practice purpose.

    Thanks for this great comparison details.

  • It’s good to see people like you writing unbiased comparisons with explaining features separately.
    I think I’ll go for 60 days free trial of webinarJam.

  • Thanks for the info! I have been working through so many different platforms trying to find something that works for me, it is hard to keep it all straight. You comparisons are going straight into my notes.

  • Miss Naheed

    A complete article with the exact pros and cons, solution and how we have to make the right choice according to our business. I liked the most Webinarjam, as it helped me in establishing my business on a wider range. But ill highly recommend this review to those who want easy access to the webinar and want to make the right choice like me 😉

    • Hailey Friedman

      Thanks for your note!

  • Iris

    How often do you recommend we hold webinars? Does the frequency depend on the nature of the product or service we are selling?

    • Hailey Friedman

      I recommend holding webinars as often as you can. Everyday, multiple times a day. The best way to do this is to record a webinar once and offer it on-demand. You can do that by creating an evergreen webinar.

  • Anna

    Have you found any pay as you go webinar services?

  • Hi Hailey,

    Thanks for all these useful info. I was hoping you can suggest a webinar sw for me based on the following criteria:

    – Mainly I want to host pre-recorded sessions which became live at a certain point
    – Has a chat room function for Q&A
    – Its possible to communicate additional information (for example URL to the sales page) during the webinar
    – It could also do live webinar if needed
    – registration IS NOT REQUIRED, so users can join the webinar through the link that I’ll be providing to them on the event emails

    Thanks a lot,

  • Ray

    Hi Hailey. I have a client who has an entertainment business. She the middle man between her clients (musicians, magicians, etc.) and her customers (parties, weddings, etc.). With the coronavirus quarantine going on right now, I’m trying to help her shift to doing virtual parties, weddings, etc. Which webinar or meeting platform would work best for her? Thanks so much!

  • Abdullahi Nadani

    I specifically like the pros and cons part of this comparison. What was missing in the comparison was the maximum number of video views for each webinar app. Grateful if you can update that aspect please.

  • I’ve used them all and think strictly on stability, quality of the stream, and ease of use, Zoom is hands-down the best for live webinars and meetings. I really wanted to fall in love with Webinarjam for all the bells and whistles and bargain on price, but the streaming quality wasn’t there. For “simulated” live, the best I’ve tried is Stealthseminar, particularly their customer service and support. I’ve yet to find a platform that does both really well.


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