Zoom vs Webex vs GoToWebinar vs Webinarjam

Zoom vs Webex vs GoToWebinar vs Webinarjam

I'm a marketing expert, a chef-in-training and a San Francisco resident. Also, I started this blog, Growth Marketing Pro and built it into a 6-figure passive income business in 18 months.
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A complete comparison of Zoom vs Webex vs GoToWebinar vs Webinarjam

If you’re a marketer in 2019, you have to have the most current software and tactics in your toolkit.

Webinars, also called web conferences, are one secret weapon that not many people are talking about.

While only 44% of marketers have actually hosted or participated in a webinar, 87% have found it to be an effective strategy.

Plus, larger companies are now using them to run distributed workforce meetings and even to sell a product to clients.

If you’re already in on this secret and looking for some great webinar software — congrats!

You’re already one step ahead of a lot of your competitors.

Keep reading to find the right solution for your business need.

Zoom vs Webex vs GoToWebinar vs Webinarjam

Why use webinars?

Webinars are an incredible way to engage with your audience at scale in a very intimate way.

You can use webinars to:

  • Sell a product
  • Teach a course
  • Train employees
  • Connect with customers

There are endless applications that make webinars a perfect tool for bridging online and offline.

One of the most intimidating parts, is just getting started. That’s why I put together this FREE perfect webinar marketing script. It’s a template for you. Simply fill in the blanks and you’ll be ready to go in no time!

perfect webinar script

The webinar experience, for both you and your attendees, will depend on the software you end up using. So make sure to choose one that is best suited to your business needs.

To spoil the surprise:

  • I recommend WebinarJam to everyone who wants to host webinars to sell a product.
  • I recommend Zoom for mid-to-large companies who want a software solution for web conferencing with colleagues and clients.

If you’re interested in WebinarJam, get a 60-day $1 trial below:

Now for the reviews. Click from the menu below to scroll…

Zoom vs Webex vs GoToWebinar vs Webinarjam

WebinarJam

WebinarJam is my favorite webinar tool. I know because I’ve literally tested and written about every webinar software out there!

It’s the software we use for all our Growth Marketing Pro webinars, and it hasn’t let us down once. I first turned to WebinarJam after having a negative experience with GoToWebinar and wanted to find an alternative.

Pros:

  • It’s more cost-effective than any of its competitors. Plans start at $39.99 a month when paid annually and you can test it out for 60 days for just $1
  • An extensive list of features. One of my favorites is the ability to pop up an offer mid-webinar with a call to action, which helps increase conversions and sales.
  • No attendee limit with WebinarJam. You can have as many attendees as you want– talk about value. 10,000 attendees is the max that I’ve seen any other webinar software allow. Usually, you need to have a premium plan to have that many attendees, but it’s just included with the standard WebinarJam account. For example, Zoom charges over $6k/month in order to get 10,000 attendees on your webinar. 
  • Multiple webinar layouts. You can choose to have your webinar show your face, share your screen, show your face and your screen at the same time (picture in picture), whiteboard with annotations and more. 
  • Presentations: if you are hosting a slideshow heavy webinar, instead of booting up Keynote or PowerPoint, you can upload your presentation to WebinarJam. This helps assure that your webinar runs smoothly while helping you cut down on the need to share your own screen.
  • Good buffer rate which causes few delays.
  • Communicate pre and post-webinar with built-in autoresponders. This is great because I don’t need to think about setting up email reminders and follow up emails. It does it all for you.
  • Automatically records every webinar. You can even have the recorded webinar sent to everyone as a replay or use it in their sister platform, EverWebinar, to create a simulated live webinar (aka an automated webinar). To learn more about how to create an evergreen webinar, click here.

Cons:

  • There is no way to pay more and get more support, like onboarding help or a dedicated account manager. 
  • Limited co-presenters: WebinarJam allows you to have up to 6 co-presenters, which might be limiting if you want to have more co-presenters involved. 

WebinarJam Pricing

With WebinarJam, you have the option to save money and pay $479 once a year, or choose to keep the cost lower with a payment plan- 3 payments of $189 come to $567 total per year.

webinarjam pricing

Link

WebinarJam

Video


GoToWebinar

GoToWebinar used to be one of the only big webinar platforms around. It was founded in 2006, but GoToWebinar’s parent company, Citrix began to feel pressure from newer and savvier competitors. They exited the space by selling GotoWebinar to LogMeIn for $1.8 billion in July, 2016.

As I mentioned, I really don’t like GoToWebinar. The software looks outdated and it gets really expensive, really fast. But, tons of people use it — particularly larger companies with enterprise contracts. So first, some positives!

Pros

  • Up to 5,000 members on a webinar with the enterprise level plan
  • Share promotional videos, demos, etc. during your broadcast
  • Personalize your webinars with custom branding
  • Simulated live webinars that allow you to have pre-recorded webinars that feel as real as live ones. (My personal favorite tool for simulated live webinars is EverWebinar)
  • Strong video and audio quality.
  • Access to webinars via phone & computer.
  • Polling Features. Upload polls during your webinar to increase audience engagement.

Cons

  • It’s expensive: the lowest plan alone costs $1,068 per year paid at once ($89 per month) or $1,308 paid monthly ($109 per month). After the lowest plan, it only continues to get more expensive if you want more features and attendees.
  • The lowest plan only allows 100 participants to join per webinar. That number was too small for me and my business when I wanted to host my first webinar and make a big impact.
  • The software is outdated and looks like it was last updated in 2006. Not as clean or user friendly as some of its competitors like WebinarJam.
  • All users have to download the software in order to join the webinar which can be confusing for attendees or other hosts. This part is real annoying. Who wants to download a new program just to watch a webinar?
  • Poor Customer Service. During my time at San Francisco-based startup, RealtyShares, we reached out during an important webinar to try and get more people in — and we even offered to pay for a higher plan so more of the audience could join. They couldn’t accommodate our request. Maybe that’s asking too much of a customer support rep. But it would’a been nice to have been wowed!

GoToWebinar Pricing

Like I mentioned earlier, it’s a bit pricier than it’s competitors. The lowest tier costs $1,068 per year paid at once ($89 per month) or $1,308 paid monthly ($109 per month). After the lowest plan, it only continues to get more expensive if you want more features and attendees.

GoToWebinar Review 2018 Content Marketing Growth Marketing Webinar Software

Link

GoToWebinar

Video


Zoom

Zoom’s main bread and butter is virtual meeting software and hardware for large companies. A lot of the San Francisco tech offices I walk in and out of are using Zoom — they take advantage of the Zoom cameras and other hardware Zoom will provide if you are a growing company willing to pay.

I’ve personally used Zoom 50+ times. It’s really slick, Silicon Valley-looking software. And it’s fairly reliable from my experience.

Zoom webinars may be best suited for larger companies who want to utilize webinars to showcase a variety of perspectives to their attendees at once. For example, each Zoom plan allows for up to 100 “interactive video” participants which means that up to 100 people can present together, if necessary.

Zoom webinars may also be a fit for companies looking to host large webinars of up to 10,000 people. Zoom has basic business plans that are meant to host 500 or fewer participants, but they also have a program called Zoom Video Webinar that can host up to 10,000 view only participants per webinar. 

Pros:

  • You can host unlimited meetings
  • Up To 100 panelists: Zoom has the capabilities to host up to 100 panelists or presenters. This is perfect if you are hosting a large online panel.
  • Up To 10,000 webinar attendees: If you plan to host a lot of people at your webinar, Zoom may be right for you. You can host up to 10,000 webinar attendees with their most premium plans.
  • Live broadcasting as Zoom integrates well with Facebook Live and YouTube.
  • Robust reporting on everything from your audience’s webinar experience to their questions and poll answers so you can follow up the right way.
  • A bit unrelated to webinars, but Zoom does offer hardware you can connect in conference rooms that makes it easy to host conference calls and show scheduling displays outside of conference room doors, to know if a room is taken for a call.
  • Zoom’s solution is reliable: I’m yet to see a Zoom webinar have bad delays or break right in the middle of a webinar!

Cons:

  • Expensive: Zoom has a base price of $59.99 per month per host if you want to have up to 100 attendees at your webinar. But if you want to expand your audience from there, the price goes up significantly. For example, 500 attendees brings you to $140/month and if you wanted to host 10,000 attendees? That’s $6,490/month per host.
  • Confusing plans: The base price may sound reasonable, but once you end up checking out all the add-ons, Zoom can be quite confusing and charges can add up quickly if you are not careful. For example, they charge extra for an Audio Plan, Additional Cloud Recording Storage, or based on the number of attendees you want to have join your webinar.
  • If you are a small business, small startup or an individual looking to host webinars, Zoom is likely to be way too complicated and expensive for your needs.

Zoom Pricing

The base price for Zoom webinars for 1 year for 1 host and 100 attendees is $549.

If you want additional hosts or attendees or add-ons, the price increases significantly from there.

zoom webinar pricing

Link 

Zoom

Video


WebEx

WebEx is webinar software owned by Cisco. Their main offering is video conferencing and webinars are just a small feature in their larger suite of video conferencing offerings. And, since they aren’t focused primarily on webinars, their webinar offering is a little limited.

WebEx is a perfectly fine solution for basic webinars — you can speak to a small audience in picture-perfect video quality. Plus, the price isn’t bad!

You will not be able to grow with WebEx if you plan to host webinars with more than 200 people in attendance. This could be a great first step in webinar hosting if you and your company are just starting with webinars and need video conferencing software.

In essence, WebEx is a way less comprehensive version of WebinarJam at the same price.

Pros:

  • Basic webinar features: WebEx provides the most basic features that you would want from a webinar platform such as HD video, screen sharing, in-app voice listening, the ability to join from any video system, security, the ability to record meetings, chat, and more.
  • Analytics: Webex offers advanced follow-up analytics that help you gain insight into what went on with your attendees during your webinar.
  • Affordable: the Premium 200 Plan allows up to 200 participants per meeting (or webinar) at $468 per year ($39 per month) or $49 paid month-to-month ($588 per year)
  • Perfect for small groups and one-on-ones: most WebEx plans are smaller which is perfect if you mainly host webinars to small groups.
  • Mobile Apps: WebEx has a mobile app which is perfect for helping your attendees go to your meetings no matter what device they are connecting from.
  • Unlimited Meetings: Once you pay for a plan, you can continue to host as many meetings as you want.

Cons:

  • Too small: WebEx would be an excellent platform for businesses who need to host small webinars. If you want to scale your webinars and eventually host to hundreds or thousands of people, WebEx will be a stepping stone, not a forever home for your webinars.
  • Made for meetings: while you can use the service to for webinars, the tools it provides just aren’t as robust as a platform like WebinarJam because it’s not made for webinars.
  • You need multiple host plans: one host plan allows you to host one meeting, but if you need to host multiple meetings at once, you have to pay for additional host plans.

Webex Pricing

The Premium 200 Plan on Webex allows up to 200 participants per meeting (or webinar) at $468 per year ($39 per month) or $49 paid month-to-month ($588 per year)

Webex webinar pricing

Link

Webex


What You Need to Consider When Picking a Webinar Software

Every company has different needs and wants when it comes to webinar software. Here are nine critical factors that you must consider when picking your webinar software.

Price

One of the most obvious factors when it comes to choosing a webinar software is pricing. You want to save your company money without sacrificing quality. There are many webinar tools out there that have a lot of features while being reasonably priced. Small businesses and agencies have a lot of options when it comes to picking an excellent webinar tool. You might have to fork over a bit more if you want to invite more people to your webinars though.

Number Of Panelists/Presenters

Who will be presenting with you? Do you anticipate that you will often have joint venture webinars or multiple people from your team joining you as a presenter? Not all webinar tools have the ability to host more than 1-2 presenters, so that will cut down on the webinar tools you can use. You never want to overcrowd your screen or have too many cooks in the kitchen. If you don’t anticipate needing more than a few presenters on a week to week basis, don’t get a more expensive plan just in case. If the webinar tool you use happens to have multiple presenters though, the more, the merrier.

Number Of Attendees You Anticipate

As you scale your webinars, more people will join your webinars. You want your webinar software to be able to increase with you. When picking a webinar tool, think about how many attendees your webinar tool can hold at the highest level. You may never need that may attendees at once, but you may not want to host your webinars on a platform that limits your long-term growth and potential. If you are okay with eventually moving webinar platforms, though, you can pick the most cost-effective platform as you are just beginning.

Customer Service

Customer service is essential, especially when you are forking over a lot of money for a service. If you or your co-workers aren’t technically savvy, you must pick a company with excellent customer service! You never want to be stuck in a sticky tech situation with little to no help from your webinar service. Pick a company that has live reps, onboarding help, or even dedicated account managers. You want to make sure that your questions are always answered promptly.

Video/Audio Quality

At the most basic level, webinars are video or audio transmissions. You want to make sure that the company that hosts your webinars is dedicated to offering quality video and audio content for your viewers. If your video and audio quality is poor, it reflects on the value and worth of your company. Make sure you invest in companies that invest in their audiovisual technology.

Video Recording And Storage

Being able to record and store your webinars is vital if you want to repackage, sell, and profit from your past webinars. Your webinar tool should be able to record and save your files (locally or in the cloud.) You want to make sure that the webinar tool you use has these capabilities because this can help you cut down on the number of live webinars you need to host.

Reporting

Some webinar platforms like Google+ are free, but they have zero reporting capabilities. You must consider how important reporting is to you and your company. Webinars are more than just a presentation; they are a business opportunity. If you want to leverage your webinars, you need to use a platform that can give you robust reports on webinar activities. You should never skimp on reporting if you are using webinars as a business tool.

Attendee Participation

Does your webinar tool focus on attendee participation? This is a significant part of keeping people engaged with your message. Some platforms go above and beyond in this regard with the ability to poll your audience, create audience chats, and even with the ability to promote specific audience members so that they can ask their questions via video as a presenter. If your companies subject is a bit dry, you want your webinar tool to focus on attendee participation so your audience can get more from your webinars.

Security

Last, but not least, security is a huge issue that you have to be aware of when it comes to picking a webinar software. With a new data breach popping up in the news daily, you want a software that values the security of your webinars and the data that you collect from attendees. Your webinar attendees trust you to handle their sensitive data accordingly, so you want to pick a webinar company that doesn’t skimp in this area.


Conclusion

Which webinar software should you pick?

All the webinar software we reviewed here are high quality with good functionality, and all of them offer webinar creation without programming and design knowledge. So your choice will depend on your needs, experience and the 9 factors listed above. 

Like the idea of WebinarJam?

One of the most intimidating parts, is just getting started. That’s why I put together this downloadable webinar script. It’s a template for you. Simply fill in the blanks and you’ll be ready to go in no time!

Now go get started!!

xoxo

Hailey

Also Read:

Disclaimer: We occasionally link to products and earn fees. We only review products we trust. And we only trust about 10.


20 Comments

  • Avatar

    Anu

    February 5, 2019

    You should update the pricing, most of them offer noticeably cheaper options now (e.g., GoToMeeting has a $14/month plan). Great insights, though! Always helpful to hear from people who have used multiple platforms, thank you!

    Reply
    • Avatar

      Hailey Friedman

      February 6, 2019

      Thanks for the feedback Anu! We will do a run through and update the post with new numbers 🙂

      Reply
  • Avatar

    Cathy

    March 4, 2019

    Hi Hailey,
    Thank you for your article.

    WebEx has 3 different applications and if you’d like to, they can host up to 2000 people. So it depends upon the flavor of WebEx you’re looking at Event Center, Meeting Center or Training Center.

    I’ve used Webinar software since 2001 and while the market has changed over the past several years I’d say WebEx has the best reliability. We had 2 times it was down in the past 11 years. It isn’t the most user friendly for people who are not familiar with webinars and it’d be good to have a technical person assist with the admin configuration.

    They offer email messaging reminders and post event follow up messages. you can share your desktop and offer from the event. You can also share a link live. Additionally you can share a web page with everyone where they can sing up individually to purchase your product. So I’m not sure what you were talking about it not being setup for marketing, because we did use it for just that for years.

    We are currently moving our larger broadcast events to Zoom. (The original developers of WebEx left to create Zoom and we’ve recently needed to shift.) It should be easier for people who don’t know us to join our events and they have some great new features we’re looking to experience.

    I’ve used GoToMeeting for small 3-6 people tech meetings and it worked just fine. Never used it for our larger marketing events.

    We’re still leaving our high end training webinars on WebEx training center. We demand the reliability at this point. If Zoom can prove to be as reliable in our real world events, then we’ll evaluate moving to them for everything.

    We’ve didn’t select Webinar Jam because it didn’t provide some of the features we require. I attended a couple meetings where there was significant latency but it was a year or more ago, so I’m not sure if it’s improved over time.

    All 4 of these software applications are viable. Each of them working to be the best and things are changing for all of them quite a bit over the last 2 years. WebEx themselves are more than 1/2 way through upgrading their software and once they’re done we may shift our larger events back. Time will tell.

    I’d recommend staying on top of the webinar technology if your business demands it.

    IF you have time I’d suggest you go with the most affordable solution for your organization at first, learn the ins and outs, take advantage of what it has to offer and see how you can utilize webinars in your organization. Then re-evaluate after you have some real world experience.

    Reply
  • Avatar

    Bello O

    April 21, 2019

    Keep the good work going Hailey… Please I want to know how secure are webex product before I go for it? Thanks

    Reply
  • Avatar

    Jennifer Garzon

    April 24, 2019

    Excellent recommendations, for what you just said i think i might give it a try to the 60-days trial for Webinar ! But i definitely need to use your guide. Thank you for this !!

    Reply
  • Avatar

    Jawad

    April 25, 2019

    Amazing way to guide about the software. I think number of attendees are important but your suggested tool can handle all sorts of webinars. sure i am gonna go for it.

    Reply
  • Avatar

    Efren Jr.

    April 25, 2019

    This is very detailed. It is really helpful especially when you need to decide what to use according to your needs. Keep it up!

    Reply
  • Avatar

    Jason Hashian

    April 26, 2019

    i read full review about Webinarjam and i found it interesting. It looks cheap and better, right now there are 3 co-presenters with me. But if they increase the number it will be great, do they have plans to increase co-presenters?

    Reply
  • sofiewise

    sofiewise

    April 28, 2019

    Love that you include customer service as a factor. With such a customer facing platform, its so important to have access to quick, reliable help!

    Reply
  • Avatar

    Matabel R.

    April 29, 2019

    Thank you Hailey for the various comparisons. I have been interested in using Zoom for a while now. I believe this will help. Thank you!

    Reply
  • Avatar

    Douglas Wafula

    April 29, 2019

    Thanks much Hailey, I think the amount billed annually for webinar is extremely friendly and affordable. Thanks for including subscription fees for the program. I love it

    cheers
    Douglas

    Reply
  • Avatar

    Sudesh Kumar

    April 30, 2019

    Hi, Hailey

    I think every software has its pros and cons. It is up to you what is best suited for your business.

    As you have placed top webinars at one place to compare them. Now it becomes easy to pick up one as per the best practice purpose.

    Thanks for this great comparison details.

    Reply
  • Avatar

    Ajiya

    May 1, 2019

    It’s good to see people like you writing unbiased comparisons with explaining features separately.
    I think I’ll go for 60 days free trial of webinarJam.

    Reply
  • Avatar

    Steven J Hensley

    May 2, 2019

    Thanks for the info! I have been working through so many different platforms trying to find something that works for me, it is hard to keep it all straight. You comparisons are going straight into my notes.

    Reply
  • Avatar

    Miss Naheed

    May 8, 2019

    A complete article with the exact pros and cons, solution and how we have to make the right choice according to our business. I liked the most Webinarjam, as it helped me in establishing my business on a wider range. But ill highly recommend this review to those who want easy access to the webinar and want to make the right choice like me 😉

    Reply
    • Avatar

      Hailey Friedman

      July 3, 2019

      Thanks for your note!

      Reply
  • Avatar

    Iris

    May 10, 2019

    How often do you recommend we hold webinars? Does the frequency depend on the nature of the product or service we are selling?

    Reply
    • Avatar

      Hailey Friedman

      May 13, 2019

      I recommend holding webinars as often as you can. Everyday, multiple times a day. The best way to do this is to record a webinar once and offer it on-demand. You can do that by creating an evergreen webinar.

      Reply
  • Avatar

    Anna

    July 16, 2019

    Have you found any pay as you go webinar services?

    Reply
  • Avatar

    Matyas Zaborszky

    October 18, 2019

    Hi Hailey,

    Thanks for all these useful info. I was hoping you can suggest a webinar sw for me based on the following criteria:

    – Mainly I want to host pre-recorded sessions which became live at a certain point
    – Has a chat room function for Q&A
    – Its possible to communicate additional information (for example URL to the sales page) during the webinar
    – It could also do live webinar if needed
    – registration IS NOT REQUIRED, so users can join the webinar through the link that I’ll be providing to them on the event emails

    Thanks a lot,
    Matyas

    Reply

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