GetResponse Review

Enter: GetResponse

According to their website, GetResponse is used by 350,000+ companies in 183 countries.

I think it’s the most well-rounded email marketing tool for small and medium-sized businesses.

While GetResponse is best known for their email marketing solution, they offer way more. A GetResponse account gives you access to 1) email marketing, 2) marketing automation, 3) landing pages, and 4) webinars.

GetResponse enables you to drive more sales for your business with a whole host of features to:

• Build contact lists
• Send newsletters
• Automate messages
• Utilize lead-capture-tools such as landing pages
• Automate marketing campaigns
• Conduct A/B testing
• Create pipelines for customer relationship management

GetResponse is the easy-to-learn, affordable, yet super powerful email marketing software you’ve been looking for.

To see it compared with other tools, read GetResponse vs Mailchimp vs ConvertKit vs Constant Contact.

Features of GetResponse

Email Marketing

Email marketing is what GetResponse is known for.

They started perfecting that, beginning 20 years ago when Simon Grabowski hatched the idea for an email tool that would make pixel-perfect emails with a simple drag-and-drop editor.

In those 20 years, GetResponse has refined its email marketing solution a lot.

Today, features available with all account types include:

• Easily create beautiful newsletters with 500+ templates and 5,000 free stock photos for making professional email campaigns
• Drag-and-drop editor to get emails just right
• HTML editor if you have the skills to do so
• Autoresponders: Automatic messages sent to subscribers. These can be sent in a sequence or at intervals in relation to a contact’s sign up date.
• Custom DKIM (DomainKeys Identified Mail). Authenticates your message and verifies that it has not been altered in transit. This feature improves email deliverability.
• Campaign consulting. With advanced plans you get access to 1.5 hours of consulting per month. (max plan only)
• Account manager. A dedicated manager that helps with routine day-to-day tasks; e.g.landing pages, A/B tests, automating your campaign, importing and exporting contacts, and other duties. (enterprise plan only)
• Deliverability consulting. Work with an expert to help maximize the percentage of marketing emails that reach the target contact instead of their spam folder. (enterprise plan only)
• Custom sending domain (enterprise plan only)
• Dedicated infrastructure (enterprise plan only)
• Dedicated IP address (enterprise plan only)

GetResponse accounts also have access to a suite of marketing automation tools. These are customizable conditions, filters, and actions that help accomplish email marketing goals.

With email marketing automation you can send custom, triggered emails at important customer journey moments.

For instance, you can send completed purchase emails. You can send a fully A/B test-able lead nurturing strategy and even notify sales representatives when actions are taken.

To do these types of things, GetResponse email automation enables:

• Tagging. You can classify contacts with unlimited tags: e.g. engaged, active, responsive, customer, prospect, or whatever custom tag you desire. Tags can be used to trigger specific actions or to track the activity of users on your website.
• Scoring. Points can be given or taken away from contacts based on their activities. Scoring allows you to understand the level of engagement among contacts and which ones are the most valuable. Scoring helps you deliver the right messages to the right people. It can also be used to provide special customers with rewards.
• Abandoned cart recovery. Allows you to send automatic messages to customers who don’t place their order. These messages can be sent to such customers at a customizable time after their cart abandonment.
• Web event tracking. You can integrate GetResponse with a website to track visitor behavior. You can see who comes to your site and how frequently they visit. Web event tracking helps you understand why visitors are coming to your site.
• Automation segmentation. This tool allows you to further categorize your target contacts. You can create segments of contacts based on name, email, location, webinars, or other custom fields. Segmented targets for email campaigns are much more likely to be turned into conversions, so this is an important tool.

Maybe you won’t need all those features, but it’s nice to know GetResponse has it all in spades.

Plus, you only pay for what you use.

Next, explore what GetResponse’s landing page creator feature looks like.

Landing pages with GetResponse

Landing page software is great for spinning up great looking lead capture forms and splash pages on your website.

Creating landing pages with GetResponse can be done with just a few clicks. They have built-in analytics such as A/B testing, they integrate with many platforms including AdWords, and email capture forms integrate well with GetResponse’s contact lists.

With the most basic plan you only get one landing page per account and a maximum of 1,000 visitors per month. Paid accounts have unlimited visitors and unlimited landing pages.

Although GetResponse doesn’t specialize in landing pages it is  great to have access to this tool along with their other features. This is particularly true for marketers and businesses who are just getting started with digital marketing.

More advanced marketers might prefer a more specialized tool like Instapage or Unbouce, which have more templates and features for paid digital marketing. For those interested in learning about other landing page software, check out my article, “The 10 Best Landing Page Software Tools”.

Webinars with GetResponse

Webinars are useful for specialized marketing agendas. They can hold a potential customer’s attention for an average of 45 minutes or more. You can get into nitty gritty details that are too difficult to explain elsewhere, and it can be a great way to draw in potential customers with “one-time-only” events.

Webinars are not as powerful for e-commerce companies selling low-cost products, but Saas and B2B businesses typically have a lot to gain from including webinars into their marketing strategy.

A few things you can do with webinars:

• Demonstrate products,
• Showcase expertise,
• Engage directly with an audience,
• Connect on a deeper level with a community, or
• Make onboarding videos for new employees

Only the Pro, Max, and Enterprise plans have access to webinars. Webinars with the Proplan are limited to 100 attendees. Max and Enterprise plans limit attendees to 500.

For seriously effective standalone webinar tools, you’ll want to read our Google #1 ranked article, Top 15 Webinar Software Tools. 

Other Features

There are some key features only available to Pro, Max, and Enterprise plans:

• CRM (Customer relationship management). This feature is part of why GetResponse stands out. This tool allows you to create pipelines, which represent your sales process in a visual flow chart. It further enables you to evaluate your contacts and assess which ones are likely to become deals. All-in-all, the CRM tool adds great utility for understanding customers and managing how you interact with them.
• E-commerce. This tool allows you to integrate your GetResponse account with an e-commerce site. You can send e-commerce data to GetResponse to keep you informed about a customer’s spending habits.
• Transactional emails. With transactional emails you can send automated emails containing purchase receipts, password changes, and order confirmations.

Unfortunately, transactional emails are only available for Enterprise accounts. It would make sense to offer transactional emails along with other e-commerce tools available to Pro and Max plans. I would like GetResponse better if transactional emails weren’t restricted to a very expensive account.

GetResponse Pricing Structure

With GetResponse you can sign up for a free 30-day trial without submitting any credit card or payment information.

During the free trial you have access to all the features included with the Email, Pro, and Max plans. You can:

• Collect up to 1,000 contacts,
• Send unlimited messages,
• Create your first landing page,
• Create your first automated welcome series,
• Create your first webinar, and
• Build lead capture forms.

After the free trial, there are four pricing options that you can choose from. All subscriptions can be made every 1 month, 12 months (18% discount), or 24 months (30% discount). Pricing for each plan can be further adjusted by different list sizes. You can also add 5 additional users to any account for $20 at any time.

Prices for minimum list sizes.

Plan and min. list size	1 month	12 month	24 month
Email (1,000)	$15	$12.30	$10.50
Pro (5,000)	$49	$40.18	$34.30
Max (10,000)	$165	$135.30	$115.50
Enterprise (100,000+)	$1,199	$839	$719

Email Plan (1 user per account)

The Email plan has limited access to features, but it is a great option for beginners. With the Email plan you have access to autoresponders, basic landing pages, creating workflows and using contact tags.

Pricing for different list sizes within the Email plan:

List size	1 month	12 month	24 month
1,000	$15	$12.30	$10.50
2,500	$25	$20.50	$17.50
5,000	$45	$36.90	$31.50
10,000	$65	$53.30	$45.50
25,000	$145	$118.90	$101.50
50,000	$250	$205	$175
100,000	$450	$369	$315

Pro Plan (3 users per account)

The Pro plan is designed for small businesses. It offers a lot compared to the Email plan. It has all the features of the Email plan, plus access to unlimited landing pages, unlimited landing page views, and webinars with up to 100 attendees.

One of the biggest advantages to the Pro plan is that it has access to all the marketing automation features offered by GetResponse (workflows, tags, scoring, abandoned charts, web event tracking, and automation segmentation). You can also start integrating GetResponse with an e-commerce site. Note that upgrading to Max or Enterpriseaccounts won’t get you more automation tools!

The Pro plan also gives you access to their customer relationship management (CRM) tool, which is very beneficial for understanding and targeting customers.

The Pro plan offers FAR more than the Email plan. For a list size of 5,000, the Pro plan costs $49 /month and the Email plan costs $45 /month. If you go beyond 1,000 contacts, the Pro plan is well worth the extra $4 /month.

Pricing for different list sizes within the Pro plan:

List size	1 month	12 month	24 month
5,000	$49	$40.18	$34.30
10,000	$75	$61.50	$52.50
25,000	$165	$135.30	$115.50
50,000	$280	$229.60	$196
100,000	$490	$401.80	$343

Max Plan (5 users per account)

This plan is designed for advanced marketers with advanced needs. The Max plan includes all features with the Pro account plus custom DKIM, campaign consulting, and up to 500 webinar attendees.

Pricing for different list sizes within the Max plan:

List size	1 month	12 month	24 month
10,000	$165	$135.30	$115.50
25,000	$255	$209.10	$178.50
50,000	$370	$303.40	$259
100,000	$580	$475.60	$406

Enterprise (10 users per account)

The Enterprise plan goes above and beyond for top tier needs. This includes access to an account manager, dedicated infrastructure, dedicated IP address, max mailout performance, deliverability consulting, and transactional emails. All Enterprise accounts have access to unlimited list sizes. People interested in this plan have can schedule a demonstration.

Alternatives to GetResponse

There are many email marketing tools out there besides GetResponse. Two popular alternatives are MailChimp and ConstantContact. Other email marketing tools include MailGet, ConvertKit, Drip, ActiveCampaign, SendinBlue, AWeber, MailerLite, and Benchmark.

MailChimp vs. GetResponse

Overall GetResponse offers more features at a better price. I prefer GetResponse to MailChimp. However, MailChimp does offer a much more comprehensive free option.

Click here to see the full review: GetResponse vs Mailchimp vs ConvertKit vs Constant Contact

Comparison of features

There are a few key features that GetResponse offers that MailChimp does not. Key features that distinguish GetResponse from MailChimp are CRM, A/B testing for landing pages (MailChimp only offers A/B testing for emails), and access to webinars. GetResponse also has many more email and landing page templates to choose from.

MailChimp does have some advantages in the features category. They have easier integration for third parties and MailChimp is especially good with Facebook ads. If Facebook ads are a fundamental aspect of your digital marketing campaign, MailChimp might be a better option.

Comparison of Pricing

Despite the additional features, GetResponse is still generally cheaper. This is especially true if users utilize the 18% and 30% discounts offered by GetResponse for long-term subscriptions.

MailChimp offers a discount of 10% over 3 months for adding two-factor authentication to your account, which GetResponse doesn’t do, but it still falls short of GetResponse’s deals for long term contracts.

However, the bottom line on cost comparisons does depend on the business. Companies with small contact lists (less than 500) or companies who don\’t project much growth of their contact list might be able to accomplish their email marketing goals more cheaply with MailChimp. Businesses who are going to be sending limited emails, might consider MailChimp, because MailChimp allows a pay-per-use feature for sending emails occasionally. Nonprofits and charities also might put special consideration into using MailChimp as they would get a 15% discount.

For those strictly looking for a free option, MailChimp will be the way to go. GetResponse has a free trial that is limited to 30 days, whereas free plans with MailChimp are very generous and they do not expire.

ConstantContact vs. GetResponse

My bottom line is that $95 can get you a lot more with GetResponse than it can with ConstantContact. That being said, ConstantContact might be a good choice for very specialized businesses.

Click here to see the full review: GetResponse vs Mailchimp vs ConvertKit vs Constant Contact

Comparison of features

ConstantContact offers some unique features that other services do not. ConstantContact might be the right tool for you if your business specializes in managing event invitations, registrations, and tickets.

The sector where ConstantContact really excels is deliverability. You don\’t want your messages going into the spam folder. GetResponse claims 99.5% deliverability. However, tests by EmailToolTester.com show that ConstantContact has a 93% deliverability, considerably better than GetResponse (78%) and MailChimp (83%).

If automation is what you\’re looking for, ConstantContact is hugely lacking compared to GetResponse. ConstantContact only offers basic autoresponders, and their abandoned cart tools can only be used with Shopify.

Comparison of Pricing

Another major setback of ConstantContact is the value. For the features that you get with ConstantContact, it is quite expensive compared to GetResponse. For 10,000 subscribers, ConstantContact would cost $95 /month whereas GetResponse would cost between $45 and $165 /month, depending on contract term and plan.

ConstantContact does have a free trial, it lasts for 60 days compared to the 30 day trial from GetResponse.

GetResponse is an awesome tool you should definitely consider as your de facto email marketing software. 

Get our 30 day free trial here by clicking here. 

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