Growth marketing is a growth-centric discipline of marketing.
“Growth marketing” was officially born out of Eric Ries’ book, The Lean Startup. Though, the concept of growth marketing was around much before the book was published in 2011, The Lean Startup teaches entrepreneurs how to be hyper-efficient with resources in order to make the most viable business decisions. Run experiments all the time — fast — and find channels and strategies that makes your business grow.
Disciplines within growth marketing include:
- Paid marketing like Facebook or Google Ads
- PR or communications
- Affiliate marketing
- Product marketing
- And many more…
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