The 7 Best AI Sales Software Tools

A lot of sales software providers offer AI features. But are they worth it? What are the benefits of using AI Sales software? These are the questions that most people in the sales world are asking themselves.

And with more than 160 AI sales software providers, the choice can be overwhelming. That’s why we made this list.

The best AI sales tools can help you:

  • Automatically analyze past sales performance and suggest ways for improving pipeline
  • Detect buying signals and productivity patterns
  • Clean data
  • Produce graphs and charts so you can find bottlenecks
  • And they integrate with tools you use like CRM software

The worst AI sales tools come at a hefty price and produce no real value. Buyer beware!

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What is an AI Sales Software Tool?

An AI sales software tool (sometimes called an AI sales assistant) is a computer program that helps salespeople interact with customers and to make sales more efficiently. Tools like Drift, SetSail and Clari use artificial intelligence learn about the sales pipeline and customers needs and to provide recommendations for products and services.

Source: Drift

When looking for AI sales assistant tools, there are a few things you should keep in mind. The tool should be able to:

  1. Assist with lead generation and qualification: The AI sales assistant tool should be able to help you identify and qualify potential leads. It should also help you prioritize leads and track their progress.
  2. Help you close deals: The tool should help you close deals by providing you with information and resources that you need to make a sale. It should also help you stay organized and on top of your sales pipeline.
  3. Improve customer service: The AI sales assistant tool should help you improve customer service by providing you with information about your customers. It should also help you track customer interactions and identify opportunities to improve customer service. After all, customer experience and lifetime value is everything!

Also read: The 7+ Best AI Writing Software Tools

Which are the Best AI Sales Tools?

1. Drift: best for small and medium businesses

Drift is probably the best known tool on this list. It’s a chat platform that has morphed into a full-fledged AI-enabled sales tool. Today, Drift is a sales software that uses artificial intelligence to help sales professionals increase sales productivity and close more deals. It’s a great choice for SMBs and even enterprise businesses that want to automate lead capture and the selling process without scaling headcount.

Features:

  • Connect with potential customers in real-time using live chat
  • Drag-and-drop Bot Builder that allows users to easily set up a chatbot within minutes
  • AI chatbots work in multiple languages and can generate pipeline, qualify leads, and answer customer questions
  • Account-based marketing (ABM) feature where sales reps can engage with clients in real time
  • Integrates with Google and Outlook for calendaring
  • Drift Fastlane: an AI feature that surfaces highest quality leads to the right salesperson
  • Integrations with tools like Mailchimp, Salesforce, and more

Customers:

  • Okta
  • Tenable
  • Snowflake
  • Smartling
  • PluralSight
  • Mindbody
  • Grubhub

Price:

Free for live chat, but $400+/month for chatbots, AI sales intelligence, and integrations with Salesforce and other tools.

2. SetSail: best for enterprise businesses

SetSail is the tool enterprise companies use for tracking sales pipeline, gleaning sales insights at scale. SetSail gives you full visibility into your data and uses machine learning to detect buying signals and productivity patterns. Insights are available wherever you need them: in your CRM, your data lake, or in SetSail’s intuitive dashboards.

SetSail can discover the leading indicators of success in your historical deal data. This helps you understand what “good” looks like and how all your reps should be behaving. SetSail can also your coaching with smart contests. SetSail is the most technically powerful tool on this list.

Features:

  • Integrates with most CRMs and business intelligence (BI) tools
  • Completes your data by adding contact details like department and title, capturing signals like sentiment and topic, and automatically associating contacts with the correct account or opportunity
  • SetSail’s powerful AI identifies trends in historical data to get buying signals from prospects
  • Sales rep performance metrics and suggestions for improvement
  • SOC 2 Type 2 certified and GDPR compliant 

Customers:

  • Cisco
  • LinkedIn
  • ADP
  • SolarWinds
  • BigID
  • Duo
  • Productboard

Price:

Contact for pricing

3. Clari: best for sales forecasting

Clari is a leading sales enablement platform for modern sales teams. Clari helps sales reps close more deals by arming them with the best sales content, tools, and data-driven insights. Using actual deal data, Clari continuously and automatically rolls up forecasts across every rep, region, overlay, channel, and product line. Clari also provides complete visibility into rep activity, customer and prospect engagement, and deal status. 

According to Clari, their intelligence platform increases win rates by up to 20%, reduces sales cycle times by up to 25% and boosts average deal size by up to 30%. The claims are ambitious, but the platform does have quite a lot going for it.

Features:

  • See exactly where you’ll end the quarter with incredibly accurate AI-based projections
  • Revenue health indicators and revenue change indicators
  • Create forecasts for different revenue segments
  • Identify risk across all deals
  • AI-driven insights show how your team is working their accounts so you can identify engagement gaps and better allocate resources 
  • Get a complete and accurate view of where your reps are spending their time and which accounts they’re focused on

Customers:

  • Adobe
  • SentinelOne
  • Databricks
  • Equinix
  • Fivetran
  • Fuze

Price:

Contact for pricing

4. Exceed.ai: best for conversational sales processes

Exceed AI is a sales acceleration and productivity software that helps sales teams close more deals, faster. The software provides a suite of tools that helps sales reps manage their leads and opportunities, track their progress, and collaborate with their team. Exceed.ai also integrates with a number of CRM and ERP systems, including Salesforce, Oracle, and SAP, making it easy for sales reps to manage their sales pipeline and data.

Practically speaking, Exceed AI is an AI-powered chat assistant that works across live chat and email marketing. The AI answers questions, qualifies leads, and then syncs with your CRM. It also saves reps time qualifying, nurturing and handing off leads.

Features:

  • AI sales assistant uses conversational AI to qualify leads based on your playbook
  • Sales assistant integrates with your site via chatbot or your sales reps’ email marketing
  • Automatically assigns leads to sales reps based on qualifying information
  • Updates your CRM with the latest status when leads are qualified, change jobs, leave their company, wrong person, or ask to be contacted later
  • Automatically schedules meetings for reps
  • Integrates with CRM and ERP tools you know and use

Customers:

  • Monday.com
  • DemandBase
  • Reseller Ratings
  • ON24
  • HCL
  • Hearst

Price:

Contact for pricing

5. Saleswhale: simplest to implement

Saleswhale the best AI sales software because it helps sales reps to focus on the most important tasks and it also provides them with the best leads. Saleswhale will recommend you data-backed Playbooks depending on your intended use cases. Playbooks include Recycled MQLs with no sales activity, Post-webinar leads with low intent and more.

In essence, Saleswhale is an email-based lead nurturing assistant that uses AI. All this means less manual work on the part of your sales reps and more closed deals.

Features:

  • Configure how you want your lead conversion assistant to handle email reply scenarios such as Not the Right Person, Not a Good Time Now, Request for More Information and more
  • Customize each response’s email copy and follow-up sequence, so emails are more natural and higher impact
  • Referral handling: if a lead turns out to be the wrong person to have a discussion with, your AI assistant is able to request to be referred to the right person
  • Out-of-office detection: Saleswhale will automatically detect OOO notifications and will set reminders to follow up once back in office
  • Saleswhale automatically updates your CRM with information gathered through the sales assistant
  • Integrates with tools like Salesforce, Marketo, Zapier and HubSpot

Customers:

  • LaunchDarkly
  • InVision
  • Sage
  • Randstad

Price:

Starts at $2,495/month

6. Hubspot Sales Hub: best for small businesses

HubSpot is an all-in-one CRM software that enables sales teams to manage their leads and customers more effectively. It offers a suite of features including contact management, lead capture and tracking, email marketing, and sales reporting. Sales Hub, HubSpot’s sales suite also integrates with other Hubspot products such as Marketing Hub and Service Hub, making it a comprehensive AI sales solution for businesses of all sizes.

In essence, HubSpot’s Sales Hub is a sales software that includes everything you need for sales productivity and optimization on a single platform. It facilitates lead generation and tracking, easy-to-use sales automation, and allows for lead scoring to understand how each area of your sales cycle is performing.

Features:

  • Build a library of helpful sales content for your entire team, share documents right from your Gmail or Outlook inbox
  • Automatically capture details from every call so you can uncover the “why” behind team performance, which helps unlock sales coaching opportunities using AI
  • Prioritize your day’s sales calls, make and record calls directly from your browser, and automatically log them in your CRM 
  • Includes a chatbot builder
  • Plus, HubSpot is a full CRM, email marketing, and sales suite, so it’s probably the only tool your business will need

Customers:

  • Wistia
  • Zapier
  • Casio
  • LegalZoom

Price:

Starts at $45/month for up to 1,000 marketing contacts

7. People.ai: most sales features

People AI is a powerful artificial intelligence sales software. It helps sales reps close more deals and increase their sales productivity. Like SetSail, People AI analyzes data from past sales interactions to identify patterns and predict which deals are most likely to close. This allows sales reps to focus their time and energy on the deals most likely to result in a sale.

Connect top of the funnel buyer engagement to the outcome of deals, build high quality pipeline, and deliver predictable growth.

Features:

  • Sales activity tracking: People.ai keeps track of all sales activities, including calls, emails, and meetings, and provides insights into how to improve sales productivity
  • Sales pipeline management: People.ai helps sales reps manage their sales pipeline and track their progress towards their sales goals
  • Sales forecasting: People.ai uses artificial intelligence to predict future sales trends and help sales reps plan for future growth
  • Integrates with Marketo, Salesloft, LinkedIn, Xactly, and many more

Customers:

  • Splunk
  • Zoom
  • Zendesk
  • AppDynamics

Price:

Contact for pricing

Conclusion

The best AI sales software helps sales reps automate their sales process and close more deals. It can also help sales managers track and analyze sales performance and better understand customer behavior.

Some tools like Drift excel with Chatbots and lead generations.

Others like SetSail are better for revenue management and sales rep optimization.

No matter your choice, make sure to do your diligence. They are sticky products that will quickly get embedded into your organization and you need one that’s both efficacious and affordable. You need to make sure the tool you use integrates with the systems you use (CRMs or BI tools) and will provide real value to your sales and revenue teams.

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