The Top 15 Direct Mail Companies

direct mail
I'm a marketing expert, a chef-in-training and a San Francisco resident. Also, I started this blog, Growth Marketing Pro and built it into a 6-figure passive income business in 18 months.
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Ah, direct mail. It may seem like an outdated strategy, but it’s actually, well, not.

Over the past few years, companies like LendingClub, Casper, and Everlane have all figured out how to perfect their direct mail campaigns, allowing them to engage with customers that might not see their traditional digital marketing and double down on people that have seen their other forms of marketing.

In 2016 direct mail campaigns saw a 9% response rate. When compared to email, paid search, and social media’s 1% return, direct mail doesn’t look too shabby.

Hitting people where it counts — i.e. their physical mailboxes — is an awesome way to expand your reach and keep people thinking about your ad long after they’ve read it.

We’ve reviewed the best direct mail companies in the game, so you can choose the one that’s right for you. We compare them based on years of experience, client roster, and our personal experience with them (when applicable).

The Best Direct Mail Companies

1. Gunderson Direct

Star Rating

5 out of 5

Services Offered

Mail with confidence when you work with Gunderson Direct. Having been in the direct mail business for over 17 years (and having sent over 1.5 billion pieces of mail), they know a little something about making mail work for clients across America (and internationally).

Gunderson Direct goes beyond offering top notch direct mail services – they offer a strategic partnership to help you continuously iterate and improve your campaigns.

Gunderson Direct offers clients a full-service, turn-key direct mail solution, or a la carte services including:

  • Strategic Expertise: Years of experience allows them to put together winning programs that hedge for success.
  • Creative Thought Leadership: They deliver creative that gets response while also supporting your brand and aiding awareness.
  • Responsive Data and List Sourcing: Gunderson Direct is data agnostic and will leverage their vast network of data providers to ensure you are mailing to the right audience for your product or service.
  • Production and Mailing:  Direct mail is a manufacturing process. Depend on Gunderson Direct to insure your mail is produced with the highest quality in mind, while maintaining budgets and sticking to timelines.
  • Insightful Analytics: Their data team measures each campaign and provides actionable next steps to enhance the response of future mailings.

Pricing

Pricing is customized for each program based on campaign size, services needed and program goals. 

Pros

  • Top-notch client list. You’ll be in good company with the likes of Personal Capital, One Medical, AAA, ZipRecruiter, plus numerous startups, nonprofits and technology companies.
  • Agency-style service that can handle any or every part of your mail campaign. Services include program and test strategy, creative development, audience selection and segmentation, managing print production and personalization, and follow-up campaign analytics.
  • Creative leadership that focus on direct response. Creative and messaging support brand positioning while also getting prospects to take action and convert!
  • Serious direct mail know-how. This team is the best in the business, bar none. Over 17 years of experience in virtually every category makes them a leader among direct mail agencies and service providers.
  • ROI focused strategy that delivers results. They say that over 80% of the clients they onboard that are new to the direct mail channel can scale their programs significantly within 3 months. See if direct mail can work for your company – you can model your estimated ROI and CAC using their handy direct mail calculator found here.

Cons 

  • Campaigns can get pricey as minimums are high. An average engagement with Gunderson Direct can range $50,000 – $150,000. But this is economical for a full-service agency model.

Link

2. greetabl

Star Rating

5 out of 5

Services Offered

Greetabl has created systematized a way to send unique and personalized gifts at scale, in a way that is more beautiful than anything I’ve ever seen done in the direct mail space. Plus, you can do it for under $15/box! 

To be honest, I stumbled across Greetabl as a way to send small, personalized gift boxes to friends for their birthdays. But when I discovered that I could use them to send out branded gift boxes at scale for my business, I was beyond excited. 

I love it because you can choose the design of the box (even design it yourself), include a logo card, write a customized message and even include unique photos within each box. Check out the screenshot below to see what I mean…

Greetabl’s corporate gift offering allows you to send gifts your clients will love. Features include:

  • Insanely easy large or small orders
  • Pick from their design catalogue or design your own
  • Work with your own dedicated account rep or send them self-serve
  • Upload personal photos and craft a special message

Pricing

You can easily send a Greetabl box for as little as $12 depending on the gift or gift card you choose to include in your box. Plus, I negotiated a special offer for GMP readers, use promo code: GROWTH15 for 15% off. 🙂

Additionally, there are a few different pricing tiers if you want to use Greetabl for business or if you want access to special features.

Pros

  • Perfectly priced: send-the-love without breaking the bank. I have used Greetabl to send out hundreds of gift boxes to clients for $15/box.
  • Make someone’s day in minutes.
  • All of the thought, none of the effort.
  • A slew of awesome gifts and gift cards to choose from that you can include.
  • Get alerts as each package is sent and received

Cons 

  • I can’t think of a negative thing to say about this solution, just so grateful it exists.

Link

https://greetabl.com/ <– Use promo code: GROWTH15 for 15% off. 🙂

3. SaasMQL

Star Rating

4 out of 5

Services Offered

SaasMQL does more than just direct mail marketing. They are actually a full service agency specifically for SaaS companies, and one of their expertise happens to be direct mail. When you utilize SaasMQL’s direct mail services, you will gain access to their:

  • Targeted Direct Mail Campaigns
  • ABM Analytics
  • SaaS-focused Demand Generation
  • Campaign ROI in Salesforce

Pricing

You will need to schedule a consultation with the company for pricing.

Pros

  • Seasoned expertise in SaaS-focused, targeted campaigns
  • Takes care of the entire campaign
  • Great support and customer service

Cons

  • Works primarily with venture-funded SaaS companies
  • Company is not an exclusively direct-mail company

Link

SaaSMQL – Get started today

4. Lob

Star Rating

5 out of 5

Services Offered

Lob has created a direct mail system that works for the modern marketer. They let you program and control your direct mail campaigns the same way that you can control an email campaign or other digital marketing effort.

Lob’s direct mail features include things like:

  • Automatic triggers, which allow you to scale your campaigns to the next level.
  • A print delivery network that ensures your mail will travel the fastest route possible to its destination.
  • Control over every detail. No rigid templates, so that you can test your mail design the way you want to test it.
  • Dashboard and analytics that give you the granular insights you need to keep improving.
  • Easy API integration, to make tracking easier than ever before.

Pricing

Lob offers pricing plans based on the size of your business.

Pros

  • Address verification
  • Simple and easy to use API
  • Great developer documentation
  • Easy testing capabilities
  • Trigger based mail system for easy scale
  • Print delivery system that is optimized for the fasted delivery possible

Cons 

  • Set up and delivery times can sometimes be slower than other direct mail companies

Link

https://lob.com/

5. PrintingForLess

Star Rating

4 out of 5

Services Offered

PFL was the world’s first online print shop, founded in 1996. They’ve been doing the whole printing thing for a while, and their products reflect that. They are a one-stop shop, offering a whole host of different printed products, as well as direct mail services. Some of their services include:

  • Tactile Marketing Automation
  • Reseller Program
  • Web to Print Solutions
  • Mailing Services
  • Fulfillment
  • Custom Solutions

Pricing

You can contact the company for a price quote.

Pros

  • Provides services to design, print and mail numerous products 
  • Takes care of the entire process 
  • Provides mailing lists & will clean it up lists for you by removing duplicate or incorrect addresses 

Cons

  • Could give the sender a bit more control on stopping packages or changing send dates, as well as meeting deadlines
  • Access to analytics are limited, you’ll have to make sure to implement in-house tracking.

Link

https://www.printingforless.com/

6. InfoUSA

Star Rating

3 out of 5

Services Offered

InfoUSA offers a number of different direct mail related services.

  • Mailing Lists
  • Direct Mail
  • Sales Leads
  • Data Enhancement
  • Customer Analysis Profiling

Pricing

You can speak with one of their marketing experts to get a price quote.

Pros

  • Offers a large number of products in both black and white and full color options. 
  • Can send your artwork to the company to be placed on the mailer 
  • Professionals can help you create a custom look for your mailer

Cons

  • No way to track regular mail

Link

7. Postable

Star Rating

3 out of 5

Services Offered

Postable offers a slightly different kind of direct mail service. Not only do they allow you to mail regular mail, as well as fancier, custom-designed cards. Postable’s direct mail services offer all of the following:

  • Card Printing
  • Direct Mail
  • Custom Stationary
  • Automated Cards

Pricing

The company features a pricing calculator on their website. You can also contact the company for a price quote.

Pros

  • Easy to use website
  • Good for creating and mailing simple cards
  • Automated card mailing

Cons 

  • Not very many paper options
  • On the pricier side

Link

https://www.postable.com/

8. Cactus Mailing

Star Rating

4 out of 5

Services Offered

Cactus Mailing offers something called “Smart Marketing,” which means they coordinate direct mail efforts with other forms of marketing–namely Google display and landing pages–to improve your campaign results. Their other marketing offerings include:

  • Direct Mail Postcards & Brochures
  • Mail Piece Design
  • Targeted Mailing Lists
  • Call Tracking

Pricing

You will need to contact the company for a price quote.

Pros

  • Offers many additional features, such as mailing lists and tracking options
  • Call-tracking feature. Cactus Mailing will put a tracking phone number on each mailer. When a customer calls that number, the calls are transferred to your business and you are able to track how many calls originated from your direct mail campaign
  • Smart marketing dual channel approach

Con

  • Only specializes in postcards and brochures for direct mailing services

Link

9. Modern Postcard

Star Rating

4 out of 5

Services Offered

Modern Postcard has tons of different kinds of direct mail templates, allowing you to custom design your piece to make sure it stands out from the crowd. Some of their other direct mail services include:

  • Data & Lists
  • Marketing & Design
  • Custom Solutions

Pricing

You can get a price estimate on the company’s website.

Pros

  • Can use the service to design, print and mail a wide selection of mailer formats
  • Choose from several different lists, including consumer lists, business lists and occupant lists
  • Access to a collection of consumer data

Con

  • Process time is sometimes longer and communication time could be improved

Link

10. Postalytics

Star Rating

4 out of 5

Services Offered

  • Automated Direct Mail
  • Mailing Lists
  • Analytics
  • Response Tracking

Pricing

Postalytics offers different plans for automated direct mailing in addition to their per piece pricing, which can be found on their website.

Pros

  • Tracks the performance of mailings
  • Automated direct mailing
  • Can be done all online with an easy to use, self-help format

Cons

  • Lack of customization and available types of mailing

Link

11. Print Label and Mail

Star Rating

3 out of 5

Services Offered

  • Direct Mail
  • Mailing Lists
  • Printing
  • Guerilla Marketing

Pricing

You can contact the company for a quote and payment plans are offered as well for eligible customers.

Pros

  • Features design assistance, strong product quality, and printing and mailing options 
  • Provides product samples 
  • Extensive range of services and takes care of the entire process of sending out mailers 

Con

  • No eco-friendly option available

Link

12. PsPrint

Star Rating

3 out of 5

Services Offered

  • Mailing Services
  • Custom Printing
  • Design Services
  • Die Cutting
  • Foil Stamping

Pricing

No pricing information is listed on the company’s website for Direct Mail services.

Pros

  • Offers a handful of products you can mail to current and potential customers. 
  • Features mailing list options, management of the assembly process and a fast turnaround time. 
  • Will review your designs to ensure the card meets the regulations set by the United States Postal Service. 

Con

  • Lacks some features found with other similar companies

Link

https://www.psprint.com/

13. Next Day Flyers

Star Rating

3 out of 5

Services Offered

  • Custom Printing
  • Mailing Services
  • Design Services

Pricing

A pricing table is provided on the company’s website for direct mailing services.

Pros

  • Helps you create custom mailers to send to potential and current customers in a designated area
  • Offers assistance through the design and mailing processes, and offers numerous support resources 
  • Each product is high quality and you can choose from a variety of paper options
  • Fast service

Con

  • Does not offer tracking features

Link

https://www.nextdayflyers.com/

14. SmartPress

Star Rating

3 out of 5

Services Offered

  • Direct Mail Postcards
  • Direct Mail Booklets
  • Direct Mail Newsletters
  • Direct Mail Cards
  • Online List Builder
  • Design Services
  • Corporate Branded Websites
  • Digital Variable Printing

Pricing

You will need to contact the company for a price quote.

Pros

  • Provides high-quality products, allows you to see a finished product before printing and offers design assistance. 
  • All postcards have a UV coating to help withstand fading during the mailing process. 
  • Ability to create a postcard and send it to yourself for no additional cost

Con

  • Slower than some of the other services.

Link

https://smartpress.com/pages/postcardbuilder-is-now-smartpress

15. Mudlick Mail

Star Rating

3 out of 5

Services Offered

  • Direct Mail
  • Display Advertising
  • Reputation Management
  • Social Media Marketing
  • Mail2Mobile

Pricing

You can contact the company through their online form to get a price quote.

Pros

  • Call-tracking options 
  • Access to a detailed data report 
  • Includes many useful tools, such as reporting options and consulting services

Con

  • Does not include as many product sizes as several other direct mail companies

Link

https://mudlickmail.com/

16. Postcard Mania

Star Rating

3 out of 5

Services Offered

  • Postcard & Brochure Printing
  • Direct Mail Services
  • Graphic Design
  • Mailing Lists
  • Automated Email Follow Up
  • Website Design
  • PPC Management

Pricing

You can contact the company for a price quote.

Pros

  • Prints a variety of marketing products
  • Gathers data and information for tracking campaign results
  • Custom design services

Con

  • There can sometimes be a lot of back and forth with communication

Link

https://www.postcardmania.com/

Every Door Direct Mail (EDDM)

Every door direct mail is another awesome option, particularly for small businesses. Pricing as good as it gets for mail (16 to 20 cents per piece) and minimums are very low.

  • Great for small businesses, restaurants, realtors, and local political campaigns
  • Send at least 200 and up to 5,000 pieces per day per ZIP Code
  • Drop off your EDDM mailing at the Post Office
  • No special mailing permit needed
  • Pay online or at the Post Office

EDDM is a great way to dip your toe into direct mail at a pretty affordable price. Use USPS’s route tool to see targeting options.

Wrapping Up

Direct mail is an incredible way to reach audiences at massive scale. It can be a bit expensive, but once it gets going, the ROI can be huge.

Be wary of agencies that try to tack on digital retargeting (Facebook Ads) along with your mail buy. This is a common upsell and frankly, you can run these campaigns yourself for much cheaper. Also, you can usually talk agencies down on price and minimum buy. Do your homework and put on your best negotiating hat!

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*Articles on this blog contain affiliate links that GMP receives a small commission from at no cost to you. We only recommend tools we trust. And never ones we don't trust.


One Comments

  • Avatar

    Hi Hailey,

    Great article! We at Postalytics are certainly seeing a spike in usage of automated direct mail. I’ll add to your Postalytics notes that we also offer both triggered and small batch mailing options, a robust developer API, and CRM/Marketing Automation integration with HubSpot, Salesforce and many others.

    Reply

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