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Email is one of the oldest digital marketing channels.
While some generations are quick to label it as outdated, the email marketing strategy has been successful since the beginning.
What’s considered the first email blast — and the first spam message — was sent by Gary Thuerk in 1978. He pushed the email to 400 recipients and reported $13 million in sales.
Over 40 years later, email marketing is still going strong. According to DMA Marketer’s 2019 Email Tracking research, there’s an expected return of $42 for every $1 spent.
So, how do you get a piece of the metaphorical, revenue-generating pie?
Use an email marketing service.
If you’ve done a Google search for “email marketing service,” you’ve likely seen Mailchimp listed all over the first page. However, if you’ve landed on this article, you’re probably not quite ready to jump on that particular bandwagon.
Lately, even current users are searching for alternatives to Mailchimp thanks to changes in its terms of service.
Don’t stress; we’ve got you covered.
We’ve put together the ten best Mailchimp alternatives for 2020:
- HubSpot Email Marketing
- Constant Contact
Before jumping into the alternatives, let’s take a look at Mailchimp and consider the pros and cons.
What is Mailchimp?
Mailchimp started as an email marketing service in 2001 and has remained the most popular tool for almost two decades. According to 2020 data from Datanyze, Mailchimp has a market share of more than 67%.
Mailchimp empowers small businesses to create specialized online mailing lists, campaigns, and newsletters.
Mailchimp’s email marketing tools feature:
- A drag-and-drop builder for customization
- Marketing automation capabilities
- Real-time analytics
- Visually appealing templates
Over the last few years, Mailchimp has increased its business offerings to become an all-in-one marketing solution.
In addition to email services, Mailchimp offers a customer relationship management (CRM) platform, social ads, and tags to organize contacts. The transition also came with a few distinct changes to its terms of service, mainly affecting free users.
The New Free Mailchimp Plan: Explained
Mailchimp was initially made popular by its inclusive free plan and easy-to-use interface. It accommodated mailing lists up to 2,000 subscribers and allowed you to send 10,000 emails. The list only included subscribed contacts.
Now, the free version counts everyone in your “audience” — which consists of non-subscribed contacts, unsubscribers, and subscribers.
From a marketing perspective, it’s a smart play. It allows you to develop social retargeting ads to those who opted out to lure them back. However, if you’re only using Mailchimp for email newsletters, it can be frustrating.
For example, let’s say you had 1,600 subscribed users and 500 unsubscribed for a total of 2,100 people in your audience. With the old version, you would remain on the free plan. The new Mailchimp plan, however, requires you to upgrade.
For an even closer look at Mailchimp, let’s go through the pros and cons of this email marketing service.
Here are the top advantages of Mailchimp:
- Audience segmentation: Mailchimp allows you to sort emails to different audiences by segmenting them based on set criteria (i.e. warm leads vs. cold leads).
- Reporting and analytics: With Mailchimp’s analytics, you can track sales through links in your email campaigns. You can also compare click, open, and unsubscribe rates.
- Behavioral targeting: Automate targeted messages with personalized emails as a result of specific actions.
Here are the main disadvantages of using Mailchimp:
- Lack of customer support: You can only talk to someone on the phone if you pay premium pricing ($299 per month).
- Complicated pricing structure: Mailchimp is a more expensive option with pricing based on the number of subscribers — which now counts unsubscribers.
- Limited users with plans that don’t scale accordingly: The second most expensive plan, at $14.99 per month, allows for up to five users. To get unlimited user access, you’ll have to pay nearly 20 times that amount.
Thankfully, there are plenty of Mailchimp competitors who offer better services and pricing.
What are the Best Mailchimp Alternatives?
Mailchimp is a great all-in-one marketing tool; however, it has some notable limitations. It’s essential to consider the features you’ll need for your specific business before going all-in on an email marketing tool like Mailchimp.
With any email marketing service you choose, you’ll want to consider certain features:
- List segmentation
- Email marketing automation
- A/B testing
Now, let’s dive into the best Mailchimp alternatives.
1. HubSpot Email Marketing
If you’re looking for an intuitive system that powers more than just email marketing, consider HubSpot.
Its free email marketing software is built on top of HubSpot’s customer relationship management (CRM) tool to offer an all-in-one platform.
You can customize your emails with relevant templates and add smart rules based on behavior. HubSpot Email Marketing also includes A/B testing, marketing automation, contact insights, and social ads. Not to mention, traffic and conversion analytics.
You can also develop if-this-then-that logic for automated emails based on interactions with your business.
However, if you’re looking to scale up, HubSpot’s pricing can be more expensive than other alternatives.
HubSpot Email Marketing Pros:
- Custom automation
- Comparative reports
- Time zone send
HubSpot Email Marketing Cons:
- Higher cost
- Limited lower plans
- Basic reporting
Best Mailchimp Alternative For: Small and medium-sized businesses, e-commerce, current HubSpot customers.
Pricing: Free (Basic); $50 per month for Starter; $800 per month for Professional; $3,200 per month for Enterprise.
ConvertKit is a more advanced Mailchimp alternative for creatives. It empowers creators to turn fans into loyal subscribers and customers by providing all the essential email marketing tools.
Opt-in incentives, sequence analytics, and advanced automation are just a few of ConvertKit’s noteworthy tools. The software even lets you visualize your automated workflows for full context.
Don’t have a website yet? No problem.
ConvertKit offers unlimited landing pages and customizable domains to develop things like lead magnet pages.
It also integrates with dozens of popular apps, like Shopify, WooCommerce, Stripe, and Zapier.
Compared to Drip, the service offerings are almost identical — except ConvertKit is much simpler to use.
The platform also has in-depth market segmentation options. So, if you need to build highly targeted email lists, ConvertKit is definitely the way to go.
- Advanced segmentation
- Opt-in incentives
- Sign-up forms
- Limited free plan
- No drag-and-drop builder
- Fewer template options
Best Mailchimp Alternative For: Bloggers, content creators, experienced marketers, freelancers.
Pricing: Free (Basic); starts at $29 per month for the Complete plan.
Omnisend is geared toward e-commerce. It features shoppable emails with dynamic discount codes and an easy-to-use product picker. It also has automation workflows for each stage of the buyer’s journey.
Compared to Sendinblue, Omnisend offers more channel integrations — from web push notifications to Facebook Messenger.
All free and paid plans include email templates, campaigns, segmentation, and reporting.
Omnisend’s free version also allows you to send up to 15,000 emails per month. However, the plan is branded and doesn’t include customer support — similar to Mailchimp.
If you want to take advantage of marketing automation or the touted e-commerce features, you’ll have to invest in at least the Standard tier.
- Advanced reporting
- Robust e-commerce solutions
- Channel integrations
- Limited free plan
- Fewer segmentations
- Basic design options
Best Mailchimp Alternative For: E-commerce, medium-sized businesses, sales, businesses.
Pricing: Free (Basic); $16 per month for Standard; $99 per month for Pro; Enterprise unlisted (get in touch for pricing).
Moosend is an intuitive marketing platform for users of any experience level. It’s known for being straightforward, sophisticated, and affordable.
Moosend’s smart subject line tester helps determine the most effective version of your copy to improve open rates. You can also build landing pages with a drag-and-drop editor, choose from stylish email templates, and receive real-time analytics.
Its e-commerce AI capabilities allow abandoned cart automation and product recommendations.
Additional features of Moosend include lead scoring for sales, climate-based suggestions, and a comprehensive analytics dashboard.
Compared to Mailchimp, Moosend’s free plan offers unlimited emails, custom-coded templates, and advanced analytics.
- More affordable than most Mailchimp alternatives on this list
- Heatmap analytics
- Subject line tester
- Limited templates
- Premium-only landing pages
- Enterprise-only custom reporting
Best Mailchimp Alternative For: Travel, publishers, e-commerce, agencies, software as a service (SaaS).
Pricing: Free (Basic); $8 per month for Pro; Enterprise unlisted (get in touch for pricing).
Arguably, Sendinblue’s best feature is its send-time optimization. It uses machine learning to understand the best time to send your campaign to ensure higher open rates.
In addition to email newsletters and campaigns, Sendinblue offers short message service (SMS) marketing, social ads, and a CRM.
Unlike Mailchimp, Sendinblue’s pricing is based on the number of emails, not contacts. This makes it ideal for businesses with large subscriber lists.
Sendinblue offers a free version of the platform. It comes with unlimited contacts and transactional emails, but is ad-supported and has a daily sending limit of 300 emails.
- Send time optimization
- Marketing automation
- Advanced reporting
- Confusing set-up process
- Restrictive template designs
- Limited Free and Lite features
Best Mailchimp Alternative For: E-commerce, beginners, small businesses, agencies, large businesses.
Pricing: Free (Basic); $25 per month for Lite; $65 per month for Premium; Enterprise unlisted (get in touch for pricing).
Founded in 1998, AWeber is one of the oldest and most respected email marketing services. It started as an autoresponder and has successfully transitioned with the times — now known as a reliable provider that ensures email delivery.
AWeber comes with all the bells and whistles you’d expect to find with any Mailchimp alternative, such as A/B testing, drag-and-drop editing, and automation. It also includes a mobile app for cross-device tracking, and artificial intelligence (AI)-powered smart design for email creation.
Unlike Mailchimp and Omnisend, AWeber’s free version offers 24/7 support by phone, email, and chat. However, what you gain in customer service you compromise in offerings. The free plan is branded and only allows you to send up to 3,000 emails a month with up to 500 contacts.
- Cross-device tracking
- End-to-end delivery
- No built-in CRM
- Limited automation
- Outdated templates
Best Mailchimp Alternative For: Agencies, freelancers, small businesses, entrepreneurs.
Pricing: Free (Basic); $19 per month for up to 500 contacts; $29 per month for up to 2,500 contacts; $49 per month for up to 5,000 contacts; $69 per month for up to 10,000 contacts.
GetResponse empowers people to create and publish professional emails with just a few clicks. The all-in-one marketing solution provides responsive templates, a drag-and-drop editor for customization, and thousands of stock images.
Like Mailchimp, GetResponse offers A/B testing, segmentation, integrations, marketing automation, and email drip campaigns.
Some additional features include dynamic content for customizability and real-time activity analytics.
Beyond GetResponse’s email features, it also provides tools like lead generation workflows and webinar support.
Unlike other Mailchimp alternatives, GetResponse offers no free version — only a free 30-day trial.
Additionally, GetResponse’s pricing is based on the number of subscriptions with a low tier threshold. Due to this, the cost can add up pretty quickly.
- Responsive templates
- Dynamic content
- No free plan
- Higher premiums
- Deliverability issues
Best Mailchimp Alternative For: Small businesses, publishers, education.
Pricing: $15 per month for Basic; $49 per month for Plus; $99 per month for Professional; Max unlisted (get in touch for pricing).
8. Constant Contact
Out of all the Mailchimp alternatives, Constant Contact is probably the most helpful.
Not sure about your email campaign message or design? Constant Contact has an entire Email Campaign Ideas page dedicated to aiding its customers on design tips, email marketing best practices, and recommendations tailored to your industry.
Similar to GetResponse, Constant Contact doesn’t offer a free version — but they do offer a free 60-day trial. Many find it’s powerful features to be worth the price.
Constant Contact’s email marketing tools include over a hundred mobile-optimized templates to customize, contact list management, marketing automation, and easy-to-interpret reports.
Unlike Mailchimp, you don’t have to pay hundreds of dollars to receive customer support over the phone. Both Constant Contact tiers have learning resources as well as chat and call support.
Constant Contact Pros:
- Popular e-commerce integrations
- Full suite of marketing tools
- Easy to use
Constant Contact Cons:
- No free plan
- Pricing based on number of subscribers
- Basic automation
Best Mailchimp Alternative For: Small businesses, non-profits, education, government, e-commerce.
Pricing: $20 per month for up to 500 contacts; $45 per month for Email Plus and more than 500 contacts.
Unlike Sendinblue, HubSpot Email Marketing, or other Mailchimp alternatives — MailerLite doesn’t have a built-in CRM. Instead, it’s most similar to the old Mailchimp with a sole focus on email marketing and newsletters.
MailerLite offers the most important email marketing features, such as advanced segmentation, split testing, and mobile-optimized themes. It also offers additional online capabilities to expand upon your email marketing across the internet, such as pre-built templates for landing pages, a website builder, and pop-ups.
Pricing is based on the number of contacts, but there’s no monthly email cap with any premium plan. If you’re looking for a simplistic solution, MailerLite’s free plan is more generous than other providers.
You can have up to 1,000 subscribers and send up to 12,000 emails per month. The plan also gives you access to email automation, advanced segmentation, and split testing.
You even get five free landing pages. Moosend, another Mailchimp alternative on this list, doesn’t include landing pages at all in its free version.
- Robust free plan
- More affordable than most Mailchimp alternatives
- Mobile-optimized themes
- Less advanced
- No built-in CRM
- Fewer templates
Best Mailchimp Alternative For: Freelancers, non-profits, small and medium-sized businesses, authors.
Pricing: Free (Basic); $10 per month for up to 1,000 contacts (and unlimited emails); $15 per month for up to 2,500 contacts; $30 per month for up to 5,000 contacts; $50 per month for up to 10,000 contacts.
Like Omnisend, Drip is tailored for use in e-commerce.
It considers itself an e-commerce customer relationship management (ECRM) software tool. However, if you’re looking for a landing page builder like Omnisend and ConvertKit offer — you won’t find it here.
Drip offers multiple touchpoints — from SMS integrations to social media — which improve overall brand engagement. Email features include a visual builder, dynamic content blocks, and revenue attribution data.
Drip’s deep segmentation allows you to create highly targeted lists. Combine tags, events, and custom fields to curate personalized campaigns down to the very niche.
Similar to HubSpot Email Marketing, you can develop if-this-then-that automated workflows.
However, this Mailchimp alternative doesn’t have a free plan.
- Deep segmentation and tagging
- Multiple touchpoints
- Smart automation
- No free plan
- No landing pages
- Basic A/B testing
Best Mailchimp Alternative For: E-commerce, small and medium-sized businesses, agencies.
Pricing: Starts at $19 per month for up to 500 contacts and unlimited emails.
Final Thoughts: The 10 Best Mailchimp Alternatives for Email Marketing
Email is still a vital tool to super-charge your marketing efforts, personalize customer interactions, and fill the sales pipeline.
While Mailchimp is the most popular option, there are other platforms with better prices and more powerful features.
Each Mailchimp alternative has its pros and cons, so make a list of the features most relevant to your business. Once you’ve found the best solution, put your email marketing campaigns into action and watch the revenue pour in.
You don’t need to spend more money — you just need the right software. Get started with a free suite of tools to enhance your email marketing strategy.