instapage vs unbounce vs leadpages vs clickfunnels.001

Instapage vs Leadpages vs Unbounce vs Clickfunnels

I'm a marketing guy, a pizza enthusiast and San Francisco resident. Also, I started this blog, Growth Marketing Pro and built it into a 6-figure passive income business in 18 months.
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I don’t care what you’re selling or building on the internet. You need landing pages that convert visitors into subscribers, users and customers. 

To stay ahead of the competition, your landing pages need to be engaging, catchy, creative and optimized… like Drake. 

instapage vs unbounce vs clickfunnels vs leadpages

Fortunately, landing page software makes it possible to create beautiful landing pages from scratch. Without code.

A Little Background…

When landing page software came about in 2011, building front-end website components — like landing pages and lead capture forms — got a lot easier.

It put the power of creating webpages in the hands of marketers. No code or design background necessary.

Why Do Landing Pages Work?

Sending visitors to a landing page that is customized to an ad creates a more compelling experience that’s far more likely to convert. Also, landing pages improve your advertising quality scores, which lowers your cost per click to make ad budgets go further.

Today, the best tools enable you to:

  • Create landing pages with no coding experience
  • Customize pages to look completely professional
  • Integrate your pages and forms with tools like Mailchimp, Salesforce and Zapier
  • Read analytics on your pages and a/b test

In my opinion, Unbounce is the software with the perfect combination of easy to use, complete functionality and useful integrations, but if you’re still weighing Instapage, Leadpages or ClickFunnels, have a read.

By the way, we negotiated 20% off with them…


1. Unbounce

Unbounce was the first landing page software out there. In the world of Instapage vs Unbounce, Unbounce had one key feature that made it the platform of choice for PPC marketers: dynamic text replacement. This made scaling huge Google Ads accounts possible. 

The Unbounce Builder allows you to design custom webpages with lead capture forms, buttons, videos and a whole lot more.

See my full review plus reader reviews of Unbounce here.

unbounce vs instapage

The Unbounce Builder is drag-and-drop. You can add:

  • Form builder to collect leads
  • Downloadable files (eBooks and other content)
  • It also allows you to put your social media on page
  • Images, text, video, and maps into the page

Unbounce also lets you create sticky bars for your site. These bright forms draw attention to the offers and help to get more conversions without paying for more traffic. The editor allows you to add pop-up windows (which are called overlays here) on exit, on arrival, after a delay, on a scroll, or on click. There are plenty of pop-up templates to choose from, and you may also customize them. This feature is not available with Instapage. 

Unbounce landing pages and pop-ups may be integrated with the most popular email, CRM and analytics tools, such as MailChimp, WordPress, AWeber etc.

There is also Google Analytics integration in case you are not satisfied with the built-in tool for measuring visitor stats and tracking conversion rates.

As with Instapage, marketers can also use A/B testing to split traffic between two variations of the same landing page and then to see which version performs better. 

Pros

  • Great flexibility in setting up the pages
  • Dynamic text replacement for PPC campaigns
  • Handy WordPress integration
  • Automated a/b testing
  • Good analytics suite

Cons

  • Limited number of pages that can be published at one time
  • The mobile editor is not always in perfect harmony with the desktop editor, meaning you need to make changes to both versions sometimes

Price Plans start from $79 per month for the Essential plan. There is also Premium plan for $159 per month that includes more published landing pages and client sub-accounts creation, and Enterprise plan for $399 per month that adds template migration service, more sub-accounts, and so on.

Link https://unbounce.com/

Best for Entrepreneurs and digital marketers who want a powerful tool at a reasonable price. Unbounce has all the features you want from sophisticated landing page software, without the high price tag.

Use my link below for a 20% off Unbounce!


2. Instapage

Instapage is a straightforward landing page software with a whole suite of useful features — A/B testing, lead capture forms, completely editable templates and easy integrations with Mailchimp, Salesforce and more.

See my full Instapage review here. 

I love it because it’s impossibly easy and intuitive. It feels like the “Apple” of landing page software.

The Instapage editor is simple, beautiful and completely drag-and-drop!

Instapage vs Unbounce

Plus, setup is really easy. As with most landing page software tools, it takes just a flip a switch in your domain settings to host Instapages on your site. Or if you have WordPress, there is a one-click integration. 

To make a page, I usually start with one of their 200+ out-of-the-box templates. 

Templates look beautiful on any device and are completely adjustable via the Instapage drag-and-drop editor. You can match the font, color and design of your existing website. If you’re super sophisticated, Instapage also offers AMP-optimized landing pages

instapage landing page templates

Instapage allows you to add components to your site like:

  • Shapes, images, videos and buttons
  • Social media logos/links
  • Basically any other feature or element you might put on a webpage
  • Timers
  • Lead capture forms
  • There is also an A/B testing option that is very handy if you want to find out what page design/copy works best

Instapage has built-in analytics. The analytics dashboards allows you to select date ranges, view conversion rates over time and compare A/B test performance. 

Another cool feature is Instapage Heatmaps (note: only available with premium plans).

Heatmaps make it easy to track your visitors’ behavior (e.g. how far down the page your visitors have scrolled, on which elements your visitors have clicked, where on your landing page the visitors spend the most time) and to improve your element placement accordingly.

instapage heatmap

If you’re using Instapage to capture leads using forms, you can export a CSV file of the leads you capture.

Or, if your needs are more complex, you can send your lead capture data to tools like Mailchimp, Salesforce, Hubspot, Autopilot, Marketo, Adwords, WordPress and Drupal. 

Hosting your landing page masterpieces on your WordPress or Drupal website is as simple as downloading a plugin. To host on any other site is as easy as a simple change in your web hosting settings.

Pros

  • No traffic limitations
  • Integration with many other softwares 
  • Built-in analytics tool
  • More than 200 editable templates
  • Best user interface and easiest to use
  • The best page designs and templates
  • Direct WordPress integration
  • Dynamic text replacement for PPC campaigns

Cons

  • A/B testing not available on the basic plan
  • There are few built-in images/icons/shapes — you will need to find images you want in Google search and upload them as images

Link Instapage.com

Price  Plans start from $99 per month for the core plan, which is totally great and really accomplishes most of your landing pages dreams. With that you get branded lead notifications, 15 sub-accounts, and more.

We use the basic “core” plan and it’s just fine. The only feature I wish “core” had was A/B testing, but I get along just fine without it.

Best for Digital marketers who want the most powerful landing page software. Instapage has a whole suite of features the average entrepreneur may not use, but agencies and high budget marketers may.

Use my link below for a 14-day free Instapage trial.


3. Leadpages

Leadpages offers unlimited pages creation as well as unlimited traffic and leads even on the most inexpensive plan. 

Like Instapage and Unbounce, Leadpages landing pages are drag-and-drop, mobile friendly and feature a reasonable suite of integrations. 

instapage vs leadpages

The tool offers some pretty cool templates that make your life easy. There are special templates for the webinar promoting, upsells, prelaunch sales, 404 pages, checkout pages, Facebook pages, and so on. And if you are unsure which one is better you may try sorting by conversion.

You can build landing pages with preloaded elements, photos, videos, testimonials, partner lists, social sites integration, links, maps, pop-up windows and other interactive content.

Leadpages stands alone vs Instapage and Unbounce in one unique way.

It offers two different landing page editors — one for novices that has only basic customization and another more advanced version. With the advanced editor’s complete drag-and-drop support, you have the full ability to re-arrange, delete, and add elements on the page easily.

Another thing Leadpages does is create popup window modals to get users’ attention. You can use it on any page, not just ones you create with Leadpages. You can set up the popup you can specify when the user will see it, e.g. when he/she wants to leave the page, when he/she clicks the link, moves the cursor on the active element, etc. 

While there are a lot of free templates available, Leadpages also has a growing ecosystem of paid templates in their marketplace.

Overall, Leadpages is a fine tool to help you meet your landing page goals. It’s just not quite as good as Instapage or Unbounce.

To me, Leadpages “look” like Leadpages. Which are a little bit unattractive and not professional. Still, it’s the cheapest option and a totally usable tool.

Pros

  • Love the countdown timer and progress bar widgets — both have cool use cases on landing pages
  • Leadlinks feature lets the customers join events by clicking the link from their inbox
  • Popups may be created anywhere on any page you own

Cons

  • Autosave doesn’t always work well
  • Limited customization
  • The editor is really ugly and at times difficult to use

Price Plans start from $25 per month for the Standard plan. There is also Pro plan for $48 per month that includes A/B Testing and taking payments with checkouts, and Advanced plan for $199 per month that adds advanced integration with Hubspot, Mailchimp, and more.

Link www.leadpages.net

Best for Entrepreneurs and digital marketers just dipping their toes in paid marketing and landing page software. Leadpages is really cheap, but there are some limitations to its page design power.

See Leadpages user reviews here.


4. ClickFunnels

ClickFunnels works differently than other software in this review. It’s a bit more complex. It’s basically a website and marketing flow in a box. While Instapage, Unbounce and Leadpages allow users to create single landing pages, ClickFunnels lets you build different types of marketing funnels — ones containing lead capture forms, email campaigns, etc. 

With ClickFunnels you create a series of landing pages your visitors will go through to reach a certain goal. It usually consists of opt-in pages, an email autoresponder, sales pages, order forms, etc. 

When you are building your funnel with ClickFunnels you don’t need to think what page to add next. The ClickFunnels builder takes you through setup. 

With ClickFunnels, you may create optin/lead capture funnels, sales page funnels, webinar funnels, membership sites, and so on. The tool allows for upsells and downsells and processes payments for your sales pages digitally (there is integration with Stripe, Recurly, NMI and more.)

The templates are fresh and diverse, but you can work with them further in the editor to get them to look pretty professional. All sections of the page are customizable. You can move or remove taglines, videos, footer and testimonials sections. 

instapage vs clickfunnels

ClickFunnels also has the integrated email service provider. It’s easy to design nice looking emails, to create autoresponders which help to convert your subscribers into the customers and also to track the leads stats.

There is also an integrated affiliate platform to help you with product promoting. So, this service would be the best choice for entrepreneurs who prefer having all their tools in the one place. However, ClickFunnels allows integration with a dozen of popular email services, so it’s possible to use only the landing page creation software and third-party services.

Another huge benefit of ClickFunnels are the numerous tutorials that are available for the members. They offer free educational content for the members and build the marketers community around the product. Being the part of this community it’s very easy to get a new knowledge constantly, to improve your skills and thereby, increase your profits!

Pros

  • Building marketing funnels, not just the pages
  • Direct support of the Backpack CRM, InfusionSoft and Clickbank
  • Sharing the funnel with other members
  • Customizable, eye-popping pages

Cons

  • The standard plan limits the number of funnels, pages, and visitors
  • Split testing is very basic

Price Basic paid plan costs $97 and includes 100 landing pages, 20,000 visitors, and three custom domains. There is also a $297 per month plan that includes unlimited pages, funnels, custom domain and visitors, as well as additional mailing and affiliate program features.

Link https://www.clickfunnels.com/

Best for The standard use case for ClickFunnels is a high ticket sale. If you’re an entrepreneur selling a special product or service at a premium price point, ClickFunnels may be for you. Plus, ClickFunnels is easy enough that beginners can get used to it fast.

See ClickFunnels user reviews here.


What is a Landing Page?

I’ll bet your website isn’t optimized for conversions.

That’s okay. Most sites have lots of pretty pictures, value propositions, press mentions, and paragraphs of information.

But when you’re running paid marketing campaigns (Google Ads, Facebook Ads, LinkedIn ads, etc.) you need pages that convert — get a user to take action. In general, a landing page is shorter than a normal web page and highlights a call-to-action, driving the user to take action.

Here are two landing pages from HubSpot and Noom….

Note, both of these pages have clear CTAs, very little clutter and just enough information for a user to click.

If you’re running performance marketing campaigns or selling something on the web, you need a landing page software!

Conclusion

Which landing page software should you pick?

Instapage, Unbounce, Leadpages and ClickFunnels are all perfectly awesome products. 

All of them will give you custom landing pages without programming knowledge. 

So your choice will depend on your needs and experience.

Here are some things you should take into consideration while weighing your options:

  • How big is your business? If you’re a large company with any sort of budget, you should definitely use Instapage or Unbounce. The few extra dollars gets you a whole lot more functionality and much more polished-looking landing pages.
  • Do you value sleek design? If you’re trying to make beautiful pages, you should use Instapage.
  • Do you want an all-in-one solution? If you want a tool to make landing pages, checkout flows and even do email marketing, you should look at ClickFunnels.
  • PPC expert or digital marketer? Instapage or Unbounce is your solution
  • On a budget? Look no further than Leadpages

Use my link below for 20% off your first 3 months of Unbounce.

See User Reviews:

Read More:


18 Comments

  • Avatar

    Bello O

    April 21, 2019

    Keep it up Mark. I enjoy reading your articles. Thanks for the recommendation (Instapage).

    Reply
  • Avatar

    Jennifer Garzon

    April 24, 2019

    Like Drake !! You’re funny.

    But since i’m on a budget, then Leadpages it is !!
    I really like how you think of your audience, you’re always giving us what we need ! I’m already thinking on the next step !

    Reply
  • Avatar

    Mark Spera

    April 25, 2019

    Great to hear, Jennifer. Leadpages is a fine product. They continue improving the offering too — they recently released a website builder. I haven’t tried it yet, but you can build whole new websites (or sections of a website) with Leadpages. Good luck!

    Reply
  • Avatar

    Jawad

    April 25, 2019

    Actually i love the info graphics of this post. real engaging and i read it in one go. spell bound as they say. I am ready to sign up for best deals with you. Please send update me with your packages. Thanks in advance

    Reply
    • Avatar

      Mark Spera

      May 1, 2019

      lol thanks Jawad! Sign up for the email list and spread the word!

      Reply
  • Avatar

    Efren Jr.

    April 25, 2019

    My budget is actually small but I am thinking of investing more just to get my desired results. Do you think Instapage is really worth it even for just a starting business?

    Reply
    • Avatar

      Mark Spera

      May 1, 2019

      If you’re not making revenue yet, then give one of the cheaper options a try. But if you’re running paid campaigns and/or generating revenue, it’s the tool you should be using.

      Reply
  • Avatar

    Jason Hashian

    April 26, 2019

    Insta vs Unbounce! I am a little confuse which one is best for me, easy to setup.

    Reply
  • sofiewise

    sofiewise

    April 28, 2019

    Great overview of these different softwares. They are all reasonably affordable and seem like they would pay their dividends quickly. I can’t wait to try one out on my site!

    Reply
    • Avatar

      Mark Spera

      May 1, 2019

      Definitely. If you’re running campaigns on Facebook, Google or almost anywhere else, landing page software is awesome.

      Reply
  • Avatar

    Matabel R.

    April 29, 2019

    I love how honest you were with the cons especially for ‘Leadpages’. Thank you for the comparisons Mark!

    Reply
    • Avatar

      Mark Spera

      May 1, 2019

      Happy to help, Matabel!

      Reply
  • Avatar

    Douglas Wafula

    April 29, 2019

    Thanks very much for such wonderful information mark, I have been using ‘leadpages’ and its really good to work with.

    Reply
  • Avatar

    Sudesh Kumar

    April 30, 2019

    Hi, Mark

    I was always curious to know which one should I choose for my product page.
    Thanks for differentiating them. Now I can choose one as per my requirement.
    You did a great job.

    Reply
  • Avatar

    Ajiya

    April 30, 2019

    At this point, I think clickFunnel is a better option for me because I want to checkout flows and focusing on email marketing.

    Reply
  • Avatar

    Steven J Hensley

    May 1, 2019

    I have been considering refreshing my landing page for a while now to attempt to convert more of my traffic. I have been using Click Funnels, and it has done fairly well for me, but its time for a new face. Instapage seems like it would be ideal.

    Question: Is there any limits on the traffic or the form usage? I know several programs that make you upgrade to a higher level after so much traffic through the page.

    Reply
  • Avatar

    Miss Naheed

    May 2, 2019

    I like the most is the Heatmap of Insta, which will definitely help you to make changes and put some more data in the relative place your audience is inclined too. I’m a content writer, one-liner and motivational quotes are a niche of my keen interest. Can you please suggest which landing page will be the best one for me, even I don’t have a high budget?

    Reply
  • Avatar

    Matthew

    May 3, 2019

    Thanks for such a thoughtful review! I appreciate that you took the time to look at a few options and evaluated multiple features.

    Reply

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