Have you ever seen an ad that made your whole body cringe? Or gotten an email so irrelevant it’s bordering on offensive? Perhaps this year’s holiday Peloton ad? Not all ad campaigns are disastrous, but lots of companies have created ads that fell flat and failed…
This is a guest post from Kelly Abraham, Content Marketing Manager at Ranky. Unlike other types of professional writing, such as journalism or academic writing, content marketing has more flexibility and a primary focus on selling. Every word has to be carefully picked out and fit…
Market research tools have come a long way in recent years. Conducting market research is no longer an enormous, arduous task like it was in the days of Mad Men. Today there are tools out there to take all the hard work of market research off…
I don’t care what you’re selling or building on the internet. You need landing pages that convert visitors into subscribers, users and customers. To stay ahead of the competition, your landing pages need to be engaging, catchy, creative and optimized… like Drake. Fortunately, landing page software…
The Best Referral Program Software, according to Growth Marketing Pro, Hailey Friedman. Hey there, it’s me – Hailey. People often ask me, “What’s the best way to get customers?” My answer every time: A referral program What is a referral program? A referral program is the…
Web scraping is a term frequently used by people who live and breathe data. But like all business buzzwords, web scraping sounds confusing if you’re not familiar with it. So what exactly is web scraping, and why should you use it? What is Web Scraping? Web…
Like most entrepreneurs and marketers, when I began my career, I was fixated on acquiring the most customers. Even if my customers were spending only $10, I was thrilled to have them! Don’t get me wrong. I still love acquiring tons of users. But if all…
When it comes to lead generation strategies, I know what works. In this post, I speak from first-hand experience acquiring leads at… Venture-backed startups in San Francisco 600+ small businesses and startups I’ve consulted for This blog, Growth Marketing Pro Recently, I grew a B2B SaaS…
Competitive intelligence. It’s what can turn a good company into a great company. And no, we’re not talking about your company’s competitive Foosball league. Competitive intelligence tools help you get inside your competitors’ marketing strategies, giving you the power to find an edge or gap in…
WordPress posts and pages are rigid. They don’t generally convert well for “direct response” advertising channels like Google Ads and Facebook Ads. This blog, growthmarketingpro.com is built on WordPress. We’ve never had much luck converting users into email signups on our WordPress published pages. On the…
I love finding tools and hacks that increase productivity and make my life a lot easier. I use Google Chrome for my browser, and I love it. It’s fast, lightweight, and best of all, there are thousands of helpful extensions in the Chrome Web Store that…
Ecommerce website builders are a must for businesses today. After all, thousands of retailers are expanding their online presence. Lower overhead costs, no rent to pay, and you can sell from your couch in your PJ’s. Win, win, win. There’s a boom in the ecommerce business…
If you want to grow fast, you need to understand your target market. Here’s how to learn more about your potential customers, while giving them a rewarding, interactive experience. Take a look through some “end of the decade” marketing trend reports, and you’ll see the same…
Ecommerce search engine optimization (SEO) has the highest ROI of any form of ecommerce marketing. If you don’t already have an SEO plan in action, you’re leaving money on the table. What is Ecommerce SEO? Ecommerce SEO is a tactic used to improve your online store’s…
Video conferencing software has been monumental in terms of connecting individuals from near and far, bringing them together over the internet. In a world where technology is often isolating, we can thank video conferencing software for bringing us closer together and establishing face to face connections…
Web conferencing software is empowering communication and collaboration across the globe by creating digital meeting rooms that utilize video and audio to bring people “together.” And it’s working. Zoom recently IPO’d to a lot of fanfare. The point is: web conferencing is here to stay. Web…