Growth Marketing Pro

Google Adwords, the most common SEM (search engine marketing) platform, is an appealing proposition to a lot of startups. For a few hundred dollars, you can advertise your business or service to an audience searching for exactly what you offer. It’s one …

“Word of mouth marketing” may be a misnomer. Word of mouth marketing is not a marketing strategy per se. Instead, it is is the byproduct of effective execution across a number of marketing disciplines. Definitionally, word of mouth marketing is just what …

What is field marketing? One of the first tasks that was put on my plate when I got into growth marketing, was taking over the responsibility of organizing field marketing. Field marketing is defined by any marketing that involves face-to-face interactions. …

Ecommerce success is first and foremost about offering a great product. Ecommerce marketing is much easier when the product sells itself. But even if you’re selling steroids to professional cyclists, there are some historical learnings and best practices that may increase your odds of online selling …

This guide will start with some foundational conversation about search engine optimization and will finish with specific SEO tips for 2017. How do search engines work? Big search engines are the everyman’s portal to the internet. If you need restaurant …

Content Marketing Definition “Content marketing” is practically a marketing platitude at this point. You can’t speak to anyone at a consumer-facing company without hearing about its significance in their marketing plan. It’s a cute, short phrase for many different things. It’s an easy …

Guerilla Marketing Guerilla marketing is a customer acquisition or brand promotion strategy that is unconventional, imaginative and cheap. The best guerilla marketing campaigns are buzzworthy, if not viral. Guerilla marketing was first mentioned by Jay Conrad Levinson in his book about …

What is Viral Marketing? Viral marketing is the holy grail of marketing. Imagine a campaign that requires a small upfront investment and achieves massive success, purely because consumers share the campaign. My former roommate is a guy by the name of …

PR is one of the most effective ways tech startups and small businesses tell their stories and acquire customers. PR, or press relations, is not a new discipline. It’s been around since the days of Mad Men and the companies …

For our ultimate digital marketing tools power list see here. As a marketer, my inbox is flooded every day by SaaS (software as a service) companies trying to sell me software to do my job better. Digital marketing tools are …