Latest posts by Hailey Friedman (see all)
- 14 Growth Marketing Conferences You Can’t Miss in 2018 - October 15, 2017
- How to Build a Chatbot on Facebook Messenger- It’s easy - September 26, 2017
- The Ecommerce Marketing Expert Tells All: How to Think Like an Entrepreneur - September 18, 2017
At first I was skeptical of evergreen automated webinar software. How could something I create, record and automate be engaging enough to convert users on my website?
However I quickly learned that when it comes to converting customers, there are few things more powerful than a webinar, and few things more passive than an evergreen webinar.
Why Use an Automated Webinar?
Automated webinars allow you an opportunity to get “face-to-face” with your customers at scale.
Rather have one-off sales calls or face-to-face meetings, you can speak to tens, hundreds, or even thousands of your customers- all at the same time.
Talk about efficiency.
Not only is it efficient for you, but customers love it too.
People who watch video are 64% more likely to make a purchase, and I actually think this is a conservative statistic. The results I’ve seen first hand have shown up to a 300% increase in conversion rate after customers watch an automated webinar.
I’m not the first person to harness the power of webinars- certainly, some companies have been using them.
These companies hold monthly, weekly or daily webinars where potential customers sign up and listen to a live pitch directly from an internal sales person or even straight from the CEO. In this live environment, customers feel like they have ultimate access to ask questions and learn directly from the people at the company itself.
However, I think I’m on the cutting edge for harnessing the power of automated webinars.
And I refuse to keep it a secret. It’s too good to keep to myself.
I’ve used automated webinars to make sales while I sleep. Literally, I’m fast asleep, and people are watching my webinars, hearing from me, asking me questions and making purchases.
How is this possible?
Everything You Need to Know About Webinars:
When I first started conducting webinars, I hated them. I tried using a tool called GoToWebinar. It’s been around for years and you’ve probably attended a GoToWebinar yourself.
But for the longest time, it was one of the only option for live webinars. Below is what the control panel looks like. Yikes.
Why does GoToWebinar suck for live webinars?
- There are a ton of restrictions
- It’s not intuitive to set up
- The software is clunky and looks like it hasn’t been updated in 10 years
- On the basic version you can have 500 people register for your webinar but only 100 people can attend- can you imagine how infuriating this is for the other 80% of customers who registered and can’t join?!
- Attendees need to download confusing software in order to watch the webinar
- It’s ridiculously expensive- at $2,400 per year.
What is WebinarJam?
Why is WebinarJam the best for recording live webinars?
- The platform is intuitive, simple and easy to set up
- There are training videos at each step along the way in case you need additional guidance
- Automated email notification reminders get send to all registrants after registration, the morning of the webinar, 15 minutes before the webinar starts, and even follows up with a recorded replay of the webinar
- Link to your Youtube channel or Facebook Live to stream it there too
- Live chat with your attendees in the chat box where you can embed polls or special offers that will pop up for attendees on the fly
- If you have multiple people presenting in different places, you can still record the webinar together. You can even invite attendees to speak up during the live webinar and be a part of the action.
- It’s cheaper than anything else out there- you can try it for 30 days for just $1. If you decide you like it- pay a one time price of $492.
The Problem with Recording Live Webinars…
For a while I was using WebinarJam to conduct live webinars between the founder & CEO of our company and our customers. Customers loved it. They got to learn about the history of our company and how it works- straight from the mouth of the founder himself.
We clearly saw the value here, but as the company grew, scheduling an hour of time on the CEO’s calendar every week was starting to become more and more difficult. Not to mention, it’s tiring and redundant for him to speak at a computer screen for an hour straight once a week, telling the exact same story he told a week before.
Luckily, the founders of WebinarJam were familiar with this problem and built out a tool called EverWebinar to solve it.
What is EverWebinar?
EverWebinar is changing the game by automating webinars- now you can record a webinar once, and have it replay and live on forever.
EverWebinar is transforming the historically tedious process of hosting webinars, and making it completely passive.
Is EverWebinar Just a Recording of an Old Webinar?
Yes and no.
Yes, you can host a live webinar using a tool like WebinarJam, with customers who register, attend, and ask questions throughout. You can then take a recording of that webinar, and upload it to EverWebinar to make it an “automated webinar”.
No, the reason an automated webinar is not just a recording of an old webinar, is that people can’t just watch the recording on demand like a video. They actually have to register to attend the webinar and they likely will not even know it is a recording.
Why Use Automated Webinars?
Webinars are probably the only time where you can ask for someone’s attention for that expanse of time and actually get it! In a world where our attention spans are shrinking every day- this type of engagement is incredibly valuable.
Evergreen webinars are engaging because they are the richest content — video. And they have the feeling of a live stream. Which will keep customers glued to your content even longer.
But to be clear, only the best evergreen webinar will have the desired impact. If your goal is to acquire customers, your webinar should last about 45 minutes and you want to make sure those 45 minutes very engaging. Here’s the guide to the perfect webinar script if you need some guidance planning out your webinar.
Who Should Use Automated Webinars?
- Bloggers– get face-to-face with your loyal fans and readers, offer free advice, sell coaching programs or other services.
- B2B companies– save time and money with an automated demo of your product, a “live” sales pitch and Q&A over the course of 45 intimate minutes with your customer. Use automated webinars as a lead magnet to collect qualified lead emails of people who have high intent and interest in your product.
- Software (Saas) companies– use evergreen webinars to educate customers and showcase speakers. Companies like Salesforce do this often.
- Human Resources and managers– train entire teams, even if they’re remote, over and over again with the same webinar content
- Educators– reteach the same content over and over again and keep students engaged within this “live” webinar environment
- Ecommerce products– bundle a bunch of products together, make a kit, sell it on the webinar and make more money in a day than they typically make in an entire month.
- Professional services– at the end of your webinar, pitch people your services and you’ll get clients at higher fees with a lot less drama
What Features Does EverWebinar Offer?
- Customized scheduling. You can offer your webinar as frequently as you wish. You can setup your webinar to reoccur on multiple days of the week, multiple times per day or you may even want to set it up to continuously begin in the next 15 minutes with the “just-in-time” feature.
- Automated live chat. You can anticipate the needs of your customers in advance by pre-scheduling the questions and answers that will appear in the live chat box. If attendees have additional questions during the webinar, they can submit them in the question box which will send you an email so you can follow up directly.
- Combine automated and live. Come on during a recorded presentation to answer questions live.
- Dynamic attendee numbers. Since you’re offering your webinar around the clock, you might want to simulate the live environment by making it appear as though there are many other attendees in the webinar room at the same time. For example, if you want it to appear as though there are always between 400-450 attendees in the webinar room, you can set it up in advance so it appears this way to attendees.
- Email reminders. Automated email notification reminders get send to all registrants after registration, the morning of the webinar, 15 minutes before the webinar starts, and even follows up with a recorded replay of the webinar
- Product offers. Pick the perfect time to pop-up a special offer for your attendees so they can click to make a purchase on the spot. You can even create urgency around the offer by adding a countdown clock.
- Live sales alerts. Take peer-pressure and urgency to the next level by showing attendees that other people in the webinar room are making purchases. Pop-up alerts to let them know others are buying to encourage them to do the same.
- Integrations. EverWebinar integrates with just about every tool you can think of. I use it to send new registrants to my email lists on Mailchimp.
- Waiting room video. You can pre-record a custom video to play for attendees while they’re sitting in the “waiting room” waiting for the webinar to begin.
The Optimal Evergreen Webinar- Here’s What to Say
It’s clear that webinars are a valuable tool, but actually launching your first webinar can be intimidating. It can be hard to know exactly what to say on the webinar, which stops a lot of people from taking the first step- which is getting started.
The first thing you want to do, after scheduling your first webinar, it to write a script for yourself to follow. I put together this webinar script template that’s easy to follow and works for any type of webinar.
Once you have your webinar script written and your first webinar scheduled (if it’s live use WebinarJam, if it’s automated use EverWebinar) you’ll want to get people to signup for your webinar.
How to get People to Register for an Automated Webinar?
- Email. Send emails about your webinar to your email list using Mailchimp or your preferred email provider.
- Social Media. Post about your webinar on all of your social media accounts- including Facebook, Twitter, and Linkedin.
- Groups & Forums. Are there communities on the internet where your target audience is already engaged? Facebook groups, Linkedin Groups, and websites or forums are all great places for you to post about your webinar.
- Paid ads. Since your webinar is automated, you can constantly be running paid ads to get people to register for your webinar. Facebook is a great place to start with paid ads online since you can get very granular with audience targeting but you might find that Adwords or display ads work as well.
- Reciprocal partnerships. Find someone who has the same customers as you, but is not a competitor. Find ways to either collaborate on a webinar together or cross promote for one another to your audiences.
EverWebinar vs Stealth Seminar
Pros of Stealth Seminar
- A/B split tests. You can split test entire events, videos, offers etc.
- Automated delay reset time. You want to be careful that users don’t realize your webinar is automated. Stealth Seminar has an automated reset time. This keeps people from immediately coming back to your event and seeing it count down again.
- No contract. Month to month. Cancel anytime.
Cons of Stealth Seminar
- Email reminders are not included- an extra cost. You have to purchase an upgrade to allow integrations with your email service provider in order to set up email notifications for your attendees.
- Utilizes Google’s Hangouts on Air software to record live webinars which has some bugs and is not as intuitive as WebinarJam’s live webinar recording software.
- You can’t simulate the live chat. While your live chat will continue to collect organic comments each time it’s played, you can’t physically go in and schedule specific comments to appear at specific times.
- It’s expensive. Initial fee of $97 and then monthly fee of $69.95 (total of $937 for the first year and $840/year thereafter)
EverWebinar vs ClickFunnels
- Webinar Funnels – Encourage people to register for your webinars
- Lead Capture Funnels – Collect email leads from visitors on your website and growth your email list
- Sales Page Funnels – Sell products and services inserting upsells within your sales process.
- Membership Sites – Generate a recurring income by creating a full blown membership site.
It is easy to set up a webinar funnel through ClickFunnels and you can stream from Youtube Live onto a ClickFunnels page, but WebinarJam is easier to set up and also allows you to drop in offers, live chat, poll attendees, have multiple presenters and more.
When it comes to running live and automated webinars, ClickFunnels does integrate with both WebinarJam and EverWebinar. So you can build a sales funnel from within ClickFunnels and then have people register for your webinar on EverWebinar.
I would consider ClickFunnels a complimentary tool and not a replacement for EverWebinar.
I’ve been blown away by the power of automated webinars and the freedom it gives me.
Put in the work to plan the perfect webinar, record it and automate it forever.
You won’t regret it when you’re making money in your sleep :).
Ultimately, I would just recommend trying out EverWebinar to see how you like it. They offer a 30-day trial for $1, so you can test out all the features and see how it works for yourself. You have nothing to lose- except maybe $1.