Unbounce Review

Unbounce is one of the most incredible tools on the planet. I first used it in 2014 when I was doing real estate SEM and needed a quick landing page generator. Since then, the product has come miles. It's nearly perfect! The landing page editor is drag-and-drop and has plenty of features including: headlines, images, videos, mobile optimization, dynamic keyword insertion and A/B testing (even on the lowest tier plan). I've used their one-click integrations with WordPress, Zapier and Mailchimp -- which have all worked seamlessly. They also have the most helpful, genuinely kind customer support I've ever experienced.

The editor isn't as "pretty" as Instapage... but it's equally functional.

A++++++ A little cheaper than Instapage, but skimps on none of the features.

Unbounce has been an absolute GAMECHANGER for me and a number of businesses I work with. I'm a huge fan. I love that the interface is intuitive and I can make landing pages in minutes without the help of designers or engineers. It's drag and drop and has lots of templates and makes it easy to customize my pages exactly how I want them. I use Unbounce nearly every single day and there are few tools that I'm so happy to use :)

Maybe the page analytics could be slightly more in-depth, but I've used other tools and Unbounce is still the best I've seen

This is a bargain compared to the value it brings. Well worth the money.

Unbounce is literally at the core of our business. We build and optimize landing page for clients - and Unbounce is the perfect tool for that. The platform is rock solid, easy to use and at the same time extremely flexible and powerful. It can be either as "simple" as you need it to be - or more complex by adding your own scripts and integrations. Their very active community is also super useful!

Lack of multi-step forms.

Excellent!

Most customizable builder I know. Features keep evolving. Best customer support I've had the pleasure to work with. Great overall organization.

No cons I can think of.

Huge value.

By far the best landing page platform we have tried. We use it primarily to create landing pages for PPC campaigns across a wide variety of clients and we have seen an improvement in Quality Score and Conversion Rates. A/B testing is built in so it is easy to improve results over time. This makes us look good to our clients and keeps them around longer.

New features come out often enough and are generally well received. However, the core functionality has remained the same for a long time. This isn't necessarily a con or specific to Unbounce, but there hasn't been a ton of disruption or innovation in the landing page industry in quite a while.

Extremely valuable for the price we pay. I can't imagine running lead gen campaigns without Unbounce.

Unbounce has all the features you'd need to set highly professional landing pages. If you're just starting out, you can nab a free trial to test the system. The integrations I think are beyond generous and the feature set is very deep. Functionality is super easy and you can publish to WordPress no problem with plugin.

Help articles are slim and explanations for why one template will work better for you than another is not easy to find.

Although the pricing is comparable to other systems, you can recreate your own landing pages from their templates on your own system for less. Security features are definitely in place so great value there.

Unbounce is a really convenient tool to quickly spin up new landing pages to test out ideas or promote your product/service via paid acquisition. Its simplicity balanced with some powerful advanced features really makes it the must use tool for any growth marketer out there ! And if you work with developer they can really make anything happen thanks to the addition of custom scripts.

I really recommend following Unbounce's training guides and videos if you want to make the most out of the tool. Since the possibilites are endless the interface can be quite confusing at first so reaching out to them really can help.

If you work in paid acquisition or need to test out new concepts per year then it's definitely a good buy even from the starter plan !

Build a custom workflow, launch faster, and make your business boom with it.At first, we used Unbounce for simple landing pages and A/B tests. With new features, we have enjoyed using them for pop tests, and in some cases as key pages to our or our clients' websites. These landing pages are used mostly for generating leads but have also been used for special events. I would recommend Unbounce for anyone who is looking to track and A/B test certain pages. I wish it would extend to A/B testing other features such as workflows, but it is perfect for someone with no Photoshop experience. Convertibles and pop-ups are a great new add on. I wish it had ways to implement HotJar or chatbots, but it does what it is made for perfectly......very well.

Unbounce has a robust community full of great ideas and little hacks to do things, but these ideas are hard to find and often could be baked in natively. Dynamic Text Replacement, multi-step form fields, and others can be built with a little tinkering, but it feels like Unbounce is slow to adopt these as native features.

I would say great if your website design is classic.great........nice....brilliant....

Overall, Unbounce may be the best bang for buck landing page WYSIWYG out on the market. Great for creating fast, pretty, functional marketing orientated, goal orientated, landing pages. Very affordable compared to the 297/mo of clickfunnels. Analytics are pretty good. No complaints If a team uses this haven't had problems integrating a team coming on board to use Unbounce.

Only thing noticed was with more custom responsiveness at times there are issues on mobile, This should be fixed especially if you're running mobile traffic campaigns!

On the higher end of value in the landing page builder market, can be expensive.

This site has helped my digital marketing efforts immensely. I'm not a developer, so being able to put together beautiful landing pages without needing to use code was a huge benefit. They have different pre-made templates to facilitate getting pages put together quickly. They also have custom forms you can integrate with CRM systems, which is awesome! The integrations are super simple to set up, too. Between the stock photos, templates, custom forms, ability to A/B test and the different integrations, I really couldn't ask for better. Love this tool!

You do have to reformat the page again to create a mobile friendly version, but it's not too much work. And you then have a mobile friendly version!

Great price for all the features this tool provides.

Unbounce is very easy to handle at first and the theme library is quite generous. They have a great blog with lots of explanations.

If you want to do schematics on the landing page, it can be quite difficult to handle, especially with the page responsiveness. I had to draw almost by had a section of the website explaining the process of purchasing for our customers. However, after 2 hours of details and design, I realized that on smartphone, everything was scrambled and fuzzy. Unbounce didn't know how to handle the resizing of the schematics I'd drawn.

I would say great if your website design is classic.

Unbounce is our agency's go-to solution for landing pages across business types. Whether we're running an email promotion, an ongoing paid social campaign, or looking to create dozens of variants for use in paid search, Unbounce landing pages are our top choice. All of our team members are trained on how to use the platform, and we recommend it to clients regularly. 1) A/B testing new landing page variants is the core offering, and Unbounce does it better than anyone. Confidence levels and tracking are front-and-center, spinning up new options takes mere minutes, and finding out what works and iterating has never been easier. 2) Designing a page can be a pain if you're a marketer and not a developer. But with a simple WYSIWYG editor, drag-and-drop functionality and a bunch of pre-existing templates, even someone like myself can build a page much, much faster. 3) Integrations with tools like Zapier & Hubspot make using Unbounce very attractive. It can send or receive data from numerous sources instantly, so when someone fills out a form it goes seamlessly into your CRM to trigger a follow-up sequence.

Unbounce has a robust community full of great ideas and little hacks to do things, but these ideas are hard to find and often could be baked in natively. Dynamic Text Replacement, multi-step form fields, and others can be built with a little tinkering, but it feels like Unbounce is slow to adopt these as native features.

5/5

Good tool for optimizing landing pages and A/B testing. Good customer support. Good to use for SEM campaigns to help improve and increase ROI. Simple to use.

NA

Good value for money. You will be a good ROI.

Easy to build mobile optimized landing pages

No Facebook ad tracking integrations with AMP pages

Definitely worth it but ad tracking would make it an absolute no brainier.

At first, we used Unbounce for simple landing pages and A/B tests. With new features, we have enjoyed using them for pop tests, and in some cases as key pages to our or our clients' websites. These landing pages are used mostly for generating leads but have also been used for special events. I would recommend Unbounce for anyone who is looking to track and A/B test certain pages. I wish it would extend to A/B testing other features such as workflows, but it is perfect for someone with no Photoshop experience. Convertibles and pop-ups are a great new add on. I wish it had ways to implement HotJar or chatbots, but it does what it is made for perfectly.

NA

Solid

Super easy design platform Lots of template options Easy to understand Easy to view leads Great resources for teaching you about landing pages and ways to get conversions

Getting the mobile view to match is a challenge Support is ok, but slow to respond Connecting a domain is a shot in the dark

It's a bit pricey compared to others, but we are happy with the value

Unbounce is a really good tool to create landing pages. Compared to Hubspot landing pages tool, Unbounce is easier to use for people that doesn't know how to use HTML / coding. You can customize almost every detail and create the mobile version as you wish. It has a lot of funcionalities and you can use some extra ones with a little bit of Javascript.

The problem with Unbounce is that some funcionalities need Javascript coding and they don't always work as excepted. Another thing that I don't like is the forms, that are very simple compared to HubSpot, for example. It takes some time to create the mobile version of the landing page but it's worth it because you can customize every single detail to make it as mobile responsive and attractive as possible.

I use the Essential plan and altough it has some limitations, it's worth the money compared to other landing pages softwares I've used before.

Unbounce is used as a tool for creating landing pages and pop-ups. Teamwork on any project, including technology, design, marketing and sales to some extent. Each project has a unique goal that determines the tracks of each step of the process, and provides an attractive pop-up experience to move users further along a given user funnel.

The documentation lacks building material on its own. You absolutely need a team to make the most of your products, users with a variety of technical, design and marketing skills. Integration with advanced marketing tools is a bit inadequate.

The pricing may be high for those on a tight budget