Optimizely is the original A/B testing software. But as more tools and sites began to integrate A/B testing they've gone upmarket and now cater to an enterprise audience. Optimizely is still a platform for A/B testing, but they've moved to testing more sophisticated features like multivariate tests, signup flows mobile apps and chat platforms. Optimizely is a single platform for experimentation and personalization, where ideas, tests and results are easily prioritized and shared across teams. If you're looking for enterprise grade testing, Optimizely is for you!
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