Leadpages is a drag-and-drop landing page builder that enables marketers and entrepreneurs to make custom landing pages optimized for lead conversion. Leadpages is used and loved by over 46,000 customers to make mobile-friendly landing pages that convert! It allows you to add features and widgets to your landing pages, including images, headlines, forms, maps, countdown timers, etc. At the lowest price in the industry, it makes landing page software powerful and affordable.
Lead pages is very user friendly. My favorite features are the drag and drop capabilities and the wide variety of CTA options they offer. I tend to be very picky on the design of my lead pages yet I was able to easily find a lead page that fit my needs (which is no easy feat!). I appreciate the ability to use with other WP plugins especially since I use Wordpress for my website. It is extremely integratabtle.
Cons
Lead pages themselves are not a problems, however I prefer all-in-one systems. My favorite is Kartra and they provide email marketing, affiliate marketing, leadpages and more all for a good price that keeps business operation simple. If leadpages has an option like this it would make it even more desirable.
Value for the money
Overall the price matches with the value of lead pages
Name: Mohammed
Title: Expensive For What It Is...
Company: Droshipper
Industry: Health
Overall
5/5
September 24, 2019
Pros
Quick build no fuss, saving time when you just need a landing page
Cons
To get the $25 price you have to make a yearly payment or otherwise its $37 per month... really pointless as get-response allow you to build nice opt in pages and email auto-responder for less than half the price of leadpages. Plus on leadpages you cant really set up custom domains which is off putting to visitors
Value for the money
Currently poor should be around $9 to $10 per month Max
Name: Sundaresan
Title: Growth
Company: Stuck Ai
Industry: Advertising And Marketing
Overall
5/5
September 24, 2019
Pros
Super friendly to use. Very short learning curve. Everything is drag and drop. Huge repository of templates to play around with. A very smart and quick support team that sends across video walkthroughs of how to fix the errors you need help with. Loved the chat support. Setting up timed popups and exit intent popups was a breeze. As you create a landing page, their real-time conversion optimization percentage can give you pointers to improve.
Cons
Chat support unavailable for Standard plans and only email support included (still fast). Getting to understand the Wordpress plugin of Leadpages can take some time.
Value for the money
Loads of features for one single fee makes it a no brainer.
Name: Mark Spera
Title: Cofounder
Company: Growth Marketing Pro
Industry: Marketing
Overall
4/5
August 20, 2019
Pros
LeadPages is a great product. For the money, it's awesome. I've used LeadPages to spin up quick landing pages. The three I liked the best: 1) A countdown timer widget! Have you ever been to a website with a countdown timer prompting you to act fast save the date for an event? Leadpages has a feature that allows you to drag and drop a countdown timer on your page. 2) Progress bar widget: progress bars convert users. It’s a fact. So if you’re building a landing page with several pages in succession — like a signup flow — you should drop this widget in. 3) Checkout widget! This is my favorite feature in all of Leadpages. It’s a drag-and-drop widget that allows you to take payment. This is something neither Unbounce or Instapage has.
Cons
The editor is a little clunkier than competitors Instapage and Unbounce. LeadPages look a little less than professional. Whereas Instapage and Unbounce allow you to get pixel-perfect pages, I've found that LeadPage pages are a little less flexible/pretty.
Value for the money
It's incredible value for the money. They recently raised the price point for their lowest tier, but I know they've really been working on the product to improve the design of their landing pages.
I'm a marketing guy, a pizza enthusiast and San Francisco resident. Also, I started this blog, Growth Marketing Pro and built it into a 6-figure passive income business in 18 months.
Leadpages is a landing page builder that enables you to design professional-looking landing pages to improve your website experience or generate leads for your business or blog. At the beginning of my career, landing page builders like Leadpages didn’t exist.
The only way marketers and online business owners could make custom, high-converting landing pages was with the help of engineers and designers.
Landing pages today are different...
Today, even I can make some decent looking landing pages that encourage my users to take an action!
Great landing page software should make your life stupid simple. The best solutions:
Have a clean and intuitive user interface, so you can create pages fast
Are drag-and-drop (no code)
Have integrations with tools like Mailchimp, Salesforce, Marketo, Zapier, etc.
Have collaboration features in order to work across teams
Allow you to publish your pages to your website quickly and easily
Should be fairly-priced
I’ve used landing page software since it launched in 2012. For the last three years I’ve used Leadpages' competitor, Instapage.
Instapage is super simple, has plenty of out-of-the-box templates and it integrates with any other tool I’ve ever needed.
So when I finally decided to review Leadpages, I had to put down my Instapage biases and give it a fair review. I did that and took Leadpages for a spin.
Starting with Leadpages
When you begin sign up with Leadpages, you choose a URL for your landing pages to live on — a subdomain of lpages.co. Naturally, I chose growthmarketingpro.lpages.co.
After registering you are asked to choose a template for your first landing page.
I chose “Free E-book Opt-in Page” template and dove into the editor.
All landing page software has an editor. This is where you will build your landing page creations.
Maybe I’m a snob (definitely am) but I found the user interface to be very average.
One of the reasons I love Instapage is that the editor is very sleek and intuitive. Still though, I found the Leadpages editor relatively easy to navigate. The editor has a few key features: widgets, page layout, page styles and page tracking.
The features I liked most about LeadPages
When you’re using landing page software, you often have a very specific need, like:
Capturing email leads
Promoting an event
Selling products
Showcasing a product with a beautiful landing page
So it’s important that your landing page generator is able to do some pretty table stakes things like:
create forms for lead capture
insert text and images
integrate with some tools you might use for email marketing or CRM
and a lot of other stuff
I played around with nearly every feature in Leadpages, keeping all of my use cases in mind. I liked a lot of what I saw!
Good landing page software has plenty of drag-and-drop widgets that allow you to add cool features to your page — like text, forms, images, videos, etc. These are the bones that build your page into a masterpiece. Leadpages has some great widgets. The three I liked the best:
A countdown timer widget! Have you ever been to a website with a countdown timer prompting you to act fast save the date for an event? Leadpages has a feature that allows you to drag and drop a countdown timer on your page.
Progress bar widget: progress bars convert users. It’s a fact. So if you’re building a landing page with several pages in succession — like a signup flow — you should drop this widget in.
Checkout widget! This is my favorite feature in all of Leadpages. It’s a drag-and-drop widget that allows you to take payment. This is something neither Unbounce or Instapage has.
I like the analytics dashboard. When you make a landing page and start directing web traffic to it, you will want to see how many people view the page and maybe how many fill out a form or click a button. Leadpages allows you to view all of this. Good landing page software should have an analytics dashboard so you can understand how users are behaving on your pages.
Features I didn’t like
There was some stuff I didn’t like.
I had trouble getting past the user interface. It looks like it’s 10 years old. It’s difficult to build your most beautiful landing page creation in an editor that isn’t so pretty itself.
Mobile: I cannot find a mobile editor. I have no idea what my Leadpage creation looks like on mobile until I physically take out my iPhone and navigate to my page. Maybe I’m missing something, but I don’t see it anywhere!
Publishing pages: landing page software should let you publish your creations to your own website. I don’t want my page living on an lpages.co domain forever. After some serious searching I finally figured out how to publish a page to WordPress. But it doesn’t appear there’s any option for publishing easily to any other platform.
Integrations: Leadpages is a little light on integrations. There is an integration with Mailchimp, which covers my largest use case — sending leads I capture to my email list in Mailchimp, triggering emails to these subscribers. But there aren’t many more.
Blocks: Instapage allows you to drag blocks onto your landing page to create new sections. If you look at most landing pages, there are natural breaks in the page that feature different colors, topics or designs. Instapage’s “Instablock” solution makes it easy to create more complex, scrollable, engaging pages. This PlushCare landing page below illustrates.
Leadpages pricing
The pricing for Leadpages is good. Very good.
I chose the $48/month Professional plan for my trial.
The prices are lower than Instapage and Unbounce.
Conclusion on Leadpages
Leadpages is a good product. For those looking for landing page generator to make simple landing pages to capture leads or advertise a product, Leadpages is just fine.
However, if you care about beautiful designs, Leadpages isn’t your tool.
I think the suite of design widgets, fonts and methods of manipulating pages are too limited to make top notch landing pages.
If you’re looking for an inexpensive landing page generator to make rudimentary designs and capture leads, Leadpages is just fine.
For my money, I would choose Instapage every time. Leadpages misses the mark on design, mobile editing, integrations with other tools and publishing pages on other domains. It’s a fine tool, but it’s inferior to Instapage. If you’re willing to shell out a bit more per month for a better product, go with Instapage.
