Category: Product Marketing

What I Learned Leading Marketing at Ticketfly / Pandora and Amazon

A fireside chat hosted by Hailey Friedman, President of San Francisco’s Badass Marketers & Founders (BAMF) x Growth Marketing Pro (GMP). Kristina Wallender, former VP of Marketing at Ticketfly/Pandora and current SVP of Marketing at RealtyShares joins Hailey Friedman for a fireside chat at Temple Nightclub in…

warby parker ecommerce

How Did Warby Parker Grow to a $1.2 Billion Ecommerce Company in 3 Years?

If you want to apply Warby Parker’s success to your ecommerce company, this guide is your friend.  Warby Parker is a company that started with a simple idea: fashionable, affordable eyewear. As a satisfied customer, ecommerce entrepreneur and a curious marketer, I’ve followed their journey since…

everlane ecommerce

The 10 Marketing Secrets to Everlane’s Success

Everlane is one of my favorite startups to follow. They are excellent ecommerce marketers and brand builders. They’ve done something that I had hoped to accomplish with my last company, BeGood, but fell short of. Suffice it to say, I’ve watched quite closely over the last…

The 10 Best Ways to Start Marketing Your Ecommerce Store

Think about selling white tee shirts online. It may seem easy on the surface, but search for one on Google and you’ll see that every retailer under the sun pays to appear at the top of search results for that query. Equally daunting, today 50% of…

content-marketing-ultimate-guide

The Ultimate Guide to Content Marketing

Content Marketing Content marketing is the creation and distribution of high value content. In a world that’s thick with advertisements – we see about 5,000 per day – authentic, honest, high value media is extremely visible – it cuts through the noise like no paid campaign…

B2B vs B2C Growth Marketing- How are they Different?

B2B vs B2C Marketing B2B vs B2C Growth hacking or growth marketing can be very different from one business model to another. That’s why some of the best growth marketers are equal parts creative and executional — understanding the nuances of different customers is key to…

what is product marketing

5 Product Marketing Growth Hacks

Product marketing is an important part of a growth marketer’s (or product manager’s) toolbelt. Product marketing is a discipline of marketing that is at the confluence of product, sales and marketing. Product marketing means a different thing across different organizations, but generally product marketers focus on…