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Michael Frank

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Case Study: How We Increased Conversion Rates by 50% for Dutch and Reclaimed AI Visibility

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Table of Contents

  • 1. Use Portfolio Bidding (Even on a Single Campaign)
  • 2. Remove Sites from Performance Max to Increase Quality
  • 3. Remove Brand Searches from Performance Max
  • 4. Use Manual Bidding or Seasonal Adjustments at the End of Promos
  • 5. Target Return on Ad Spend is the Best Bidding Method
  • 6. Exact Match vs Broad Match Campaigns
  • 7. Brand Incrementality Test
  • Conclusion

Hailey and Mark started Growth Marketing Pro 8 years ago and have grown it into the largest growth marketing blog on the internet. They live in San Francisco and like the beach, Domino’s pizza, and growth marketing.

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