The 1st Generative Engine Optimization Agency for ranking on LLMs

Generative engine optimization, or GEO for short, is the strategy and implementation of optimizing your brand’s presence for any AI-based platforms – Perplexity, ChatGPT, Claude, etc. These AI engines draw on massive datasets to not only retrieve relevant information, but also to generate entirely new content, summarize existing sources in response to users’ prompts and ultimately reason with what is being asked.

LLMs are rapidly reshaping how people discover, interact with, and consume content––they’re the future of search and query resolution.

SEO focuses on getting your website to rank high on Google’s search results. GEO focuses on helping your brand show up in the answers that AI engines like ChatGPT and Google AI Overview provide. The major differences are:

• GEO really values “exact match” or very explicit Q&A and brand descriptions
• Citing sources matters even more for GEO: Even if the sources you’re quoting or citing are flat out wrong, the LLMs still seem to value the authority of quoting or citing sources

Great GEO starts with strong SEO content while using unique LLM-friendly strategies to make your site easier for AI to read, trust, and pull into its answers.

No, SEO still works for most businesses. LLMs like ChatGPT and Google’s AI tools pull information from high-ranking websites. GEO builds on SEO strategy by making sure your content is visible to search engines and easy for AI engines to understand and recommend.

GEO builds on what works in SEO but adds a few important updates to match how AI engines find and choose content today. Here are the key principles of GEO we implement at GMP every day:

• Rank high in Google first: LLMs like ChatGPT pull from Google’s top-ranking content, so strong SEO still matters.
• Answer conversational questions clearly: Create content that gives fast, direct answers to what buyers are actually asking. Use specific FAQ sections with “exact match” answers to long-tail queries.  
• Structure content for AI reading: Organize pages simply, use headings, and make it easy for AI to scan and understand.
• Show authority and trust: Write with authority to establish expertise. Use link building strategies to show AI engines your brand is credible and incorporate quotes, cited sources, and statistics. 
• Keep content fresh and accurate: AI tools prefer newer, factually correct content that matches what users need today. But, ensure content uniqueness to stand out from competitors.

• Maintain consistent branding: Use consistent taglines, descriptions, and names for your business across platforms. 

• Implement schema and semantic markup: Generative AI tools rely on structured data to improve comprehension, entity recognition, and categorization. Without clear metadata, AI models may misinterpret your content or fail to associate it with relevant queries.

Participate in Reddit discussions: LLMs frequently scrape or are trained on Reddit discussions, especially from Subreddits with high engagement. If your brand, product, or website is discussed positively and frequently on Reddit, it increases the chance that AI models will recognize and reference it in responses.

GEO works best for businesses that want to be chosen by buyers doing research through AI tools. If being recommended early and often matters to your growth, GEO is a smart move.

At GMP, we can make fast GEO growth happen for:

• SaaS and tech companies
• Ecommerce brands
• B2B SaaS companies
• Any business targeting high-intent buyers