Culturally Agnostic. Digitally Forward. At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity. It's about all of your heritage as well as your cultural influences, which are woven together to create the soul of what makes you…you.
PUSHING CULTURE FORWARD. CONTINUING THE LEGACY. UWG, a leader in thought, creativity, and innovation, has carved its legacy in the multicultural advertising space for fifty years. As a trailblazer and cultural vanguard, UWG connects brands to multicultural audiences beyond the construct of race and ethnicity. UWG’s work will continue to be cemented in history for years to come.
