17 Best Online Form Builders for 2020 (Free & Paid)

Senior Marketing Manager at Hubspot
Irina is a Senior Marketing Manager at HubSpot where she is responsible for HubSpot's Surround Sound Strategy. Irina is also a Head Judge for the Global Search Awards 2020 as well as part of the Judging panel for the European Search Awards 2020.
Irina Nica

61% of marketers say generating traffic and leads is their top challenge online. In a digital marketplace of abundant choice, the struggle to stay top-of-mind is real when working with a decision-making window made up of mere seconds.

The right MarTech stack of powerful tools can make all the difference to your lead generation strategies. Online form builders are one such tool.

Whether you’re selling a product or an idea, online forms come in handy in a variety of cases. More importantly, they provide insights into who your customers are and what they’re interested in.

Explore 17 of the best free and paid online form builders for 2020.

#1: HubSpot Forms

Cost: Free

hubspot-form-builder
Image Source: HubSpot

Filling your customer relationship manager (CRM) with qualified leads doesn’t have to cost a fortune. In fact, it doesn’t cost anything at all with HubSpot’s free online form builder.

Quickly (and easily) create custom forms without being a developer. From the form field to the field type, HubSpot provides a number of options to create an experience that converts. Best of all, everyone who fills out a form is automatically routed into the HubSpot CRM for future follow up.

Key Features:

  • A drag-and-drop builder makes it easy to create the form you want in seconds.
  • Customization with up to 1,000 form fields and a dozen different field types.
  • Advanced smart features for HubSpot users to adapt questions to returning website visitors.

#2 GravityForms

Cost: Basic licensing starts at $59

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Image Source: GravityForms

GravityForms is an easy-to-use, online form building plugin for WordPress users.

With plenty of ready-to-use form field options, simply install and start creating. The conditional logic functionality makes it easy to configure your forms based on user selections. This makes for a more personalized user experience and an effective funnel for your marketing team.

Key Features:

  • Over 30 form fields at your fingertips.
  • No programming knowledge required.
  • From photos to resumes, it’s easy for users to upload files.

#3 Paperform

Cost: Essentials plan starts at $150

Paperform-form-builder
Image Source: Paperform

Customization is the name of the game with Paperform’s easy-to-use form building interface.

Choose from a wide variety of designer templates or start from scratch with stylized fonts, colors, and imagery specific to your brand. Paperform’s tool is also versatile — allowing you to build experiences for everything from event registration to surveys and quizzes.

Key Features:

  • Direct integrations connect with over 1,000 third-party applications.
  • Accept payments and donations with Stripe, Square, PayPal, or Braintree.
  • Conditional logic makes it easy to hide or show questions based on user personalizations.

#4 JotForm

Cost: Free (paid plans available)

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Image Source: JotForm

JotForm’s extensive functionality and application across industries means no business is left behind.

Use Advanced styling options to create branded forms or select a pre-designed theme or template. You can also build out forms for mobile, where you can collect photos or electronic signatures.

Key Features:

  • Secure payment forms for Square, PayPal, Authorize.net, and more.
  • The Assign Forms feature lets you send your form with a link, grant access to specific employees, and more.
  • Collect sensitive patient data with JotForm’s HIPAA-compliant online form builder.

#5 Google Forms

Cost: Free

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Image Source: Google Forms

If your team lives and breathes the G Suite, using Google Forms is a no-brainer.

The familiar Google interface makes it a breeze to create forms, surveys, and everything in between. Responses are automatically collected and stored in Forms for further analysis using Google Sheets.

Key Features:

  • Easily add collaborators.
  • Add your logo, images, and YouTube videos.
  • Go beyond your standard form with polls and pop quizzes.

#6 Typeform

Cost: Free (paid plans available)

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Image Source: Typeform

Typeform has your design needs covered. As their name suggests, simply start typing to create the form of your dreams. Live Preview makes it easy to perfect every detail, whether you’re generating a contact form or interactive quiz.

Key Features:

  • Greet form visitors by name with Hidden Fields.
  • Incorporate icon options into your form responses.
  • Access stock imagery and video from Unsplash and Pexels.

#7 Wufoo

Cost: Free (paid plans available)

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Image Source: Wufoo

From the creators of SurveyMonkey, Wufoo is both an online form builder and a cloud storage database. Customize one of their ready-to-go templates, accept payments, and automate workflows across the team.

Key Features:

  • Sync form data to other tools in your stack with over 1,000 integrations.
  • Get real-time notifications every time someone fills out your form.
  • Generate custom reports for data analysis.

#8 Ninja Forms

Cost: Personal plans start at $99

Ninja Forms-form-builder
Image Source: Ninja Forms

With over 20,000,000 downloads, Ninja Forms is well-loved within the WordPress community. You don’t need to be a developer or designer to create a form that converts, especially with their dedicated support team at your disposal.

Key Features:

  • A variety of add-ons allow for advanced conditional logic, multi-part forms, and more.
  • Drag and drop fields make it easy to customize the form’s layout.
  • Create forms with file upload functionality and accept payments.

#9 Cognito Forms

Cost: Free

Cognito Forms-form-builder
Image Source: Cognito Forms

Have a few seconds to spare? Then you’ve got time to build an online form using Cognito Forms. Build, publish, and manage your entries in one centralized location and put collected data to work for your business.

Key Features:

  • Give users the ability to revise their form entries after they’ve been submitted.
  • Keep form data safe with data encryption.
  • Create forms in 20 languages, across 121 countries, and 137 currencies.

#10 FormStack

Cost: Plans starting at $19

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Image Source: FormStack

Productivity is the priority with FormStack’s drag-and-drop form builder that simplifies data and signature collection. Streamline and automate your team’s workflow with dozens of app integrations and custom hooks.

Key Features:

  • Offline form creation makes it easy to get things done anywhere, any time.
  • Test and optimize your marketing forms over time with FormStack’s conversion rate optimization (CRO) tools.
  • Consolidate form creation efforts on the backend with team-centric portals.

#11 SurveyAnyPlace

Cost: Plans starting at $33

SurveyAnyPlace-form-builder
Image Source: SurveyAnyPlace

Survey and incentivize your website visitors with SurveyAnyPlace’s all-in-one solution. Use their suite of features to create employee-based training materials, assessments, and quizzes.

Key Features:

  • Use URL parameters to autofill responses.
  • Create an interactive experience with widgets, like a digital slot machine or scratch card.
  • Display unique quiz features like a timer or leaderboard.

#12 FormBakery

Cost: Plans starting at $19

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Image Source: FormBakery

Build a professional form in two minutes and FormBakery will generate the code to match. While the interface is nothing fancy, it’s a simple solution for building customized forms.

Key Feature: A no-fuss interface to create online forms and receive emailed text responses straight to your inbox.

#13 123FormBuilder

Cost: Free (paid plans available)

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Image Source: 123FormBuilder

From human resources to healthcare, eCommerce to education, 123FormBuilder provides online form building capabilities for almost every industry. They make it easy to track your lead’s journey from form submission to follow up.

Key Feature: 123FormBuilder’s in-depth analytics help you visualize online form performance with real-time, graphical reporting functionality.

#14 Zoho Forms

Cost: Plans starting at $8

Zoho Forms-form-builder
Image Source: Zoho Forms

Embed forms for your website or share them privately with Zoho Forms. Their offline mode makes it possible for people to fill them out on-the-go.

Key Features:

  • Make the form building process a team effort with the ability to assign tasks, add approvers, and more.
  • Personalize your email follow-ups and use form data to customize things like event tickets and contracts.

#15 Microsoft Forms

Cost: Free with Office 365

Microsoft Forms-form-builder
Image Source: Microsoft Forms

If your team uses Microsoft 365, Microsoft Forms will play along nicely. Create surveys, quizzes, and polls to uncover insights, analyze feedback, and deliver a better customer experience.

Key Feature: Responses can be automatically visualized as charts or exported to Excel for extensive analysis.

#16 Formsite

Cost: Free (paid plans available)

Formsite-form-builder
Image Source: Formsite

Formsite’s 100+ customizable templates and 40 question types are enough to get you started on building out registrations, lead forms, surveys, and more. From hosting to processing results, their tool has you covered every step of the way.

Key Feature: Forms are automatically responsive across all devices and can be shared with a secure link or embedded on your website.

#17 Forminator

Cost: Free

Forminator-form-builder
Image Source: Forminator

If you’re looking for a WordPress plugin for form building, Forminator is the solution. It’s not flashy, but it’s functional with drag-and-drop form blocks, 1,000+ app integrations, the ability to accept payments, and more.

Key Features:

  • Google ReCAPTCHA keeps spambots at bay.
  • Access Forminator’s developer application programming interface (API) to build custom integrations.
  • Add opt-ins to ensure your forms comply with the General Data Protection Regulation (GDPR) and other legal privacy policies.

17 Best Online Form Builders for 2020 (Free & Paid)

If you need to add online form functionality to your website, there are plenty of options to choose from across a variety of use cases and budgets.

What’s your favorite online form builder? Let us know your thoughts in the comments!

*Articles on this blog contain affiliate links that GMP receives a small commission from at no cost to you. We only recommend tools we trust. And never ones we don't trust.


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