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GoToWebinar isn’t the greatest webinar platform on the market—there, I said it.
I tried using it for a few webinars and had a terrible experience.
- It’s clunky and not fun to use.
- The UI is outdated.
- It’s more expensive than any alternatives or competitors at a steep $2,400 a year.
But still, I wasn’t going to let that stop me from hosting a successful webinar.
I won’t bore you with the details of my miserable experience with GoToWebinar, but I knew there had to be better webinar software out there.
Table of Contents
How Do You Choose the Best Webinar Software?
You choose webinar software based on your specific needs, your goals, and your budget. Remember that there isn’t one webinar software that is best for every single company on the market.
1 – Needs
Pick a webinar software that meets your company’s unique needs. For example, maybe you’re just starting out with webinars, so you want something really simple and easy to use. On the other hand, maybe your webinar strategy is more advanced, so you’re looking for a software with deep integrations.
2 – Goals
Your goals should also impact the webinar software you choose. If your goal is lead generation, make sure you choose a package with adequate attendee space so you’re not limited in who you can invite. If you want to use your webinars to interact with your audience, pick a tool that has live polls and chat features.
3 – Budget
And lastly, your budget will play a role in which webinar software you choose. Some software starts as low as $15 per month, and caps out at over $1,000 per month. You can also take advantage of free trials before you decide which tool to purchase.
GoToWebinar Alternatives and Competitors
So far, I’ve reviewed and compared over 14 different webinar softwares. Of all the webinar software I’ve tried, below are the absolute best GoToWebinar alternatives and competitors…
1 – WebinarJam
WebinarJam is a flexible webinar conferencing software designed to produce a complete live stream event, from registration to replay. Compatible with all operating systems and devices, and supporting multiple languages, you can host live webinars with thousands of attendees from anywhere.
If you’ve read pretty much any of my webinar posts, you probably know that WebinarJam is my favorite webinar software.
Ease of Use:
- Quick and easy to set up webinars
- Works in all browsers, OS and devices
- Automatically records the webinar
- Training videos available
- Excellent video and audio quality
- Advanced chat
- Push to YouTube or Facebook Live
- Landing page templates
- Pop up buttons, offers & countdowns
- One-click registration
Pricing for WebinarJam starts at $475 per year for the Basic plan, which comes out to almost $40 per month. The Pro plan is $783 per year and the Premium plan is $997 per year.
Click here to get a 60 Day WebinarJam Trial for just $1.
WebinarJam is possibly the most intuitive and simplest webinar solution available for anyone wanting to sell a service or product online via webinar. The software allows for pop-up calls-to action during webinars, so your audience can make purchases with ease.
Another highlight of WebinarJam is the ability to communicate with views through live chat, along with all of the other bells and whistles, such as a slick interface, multiple presenters, HD video, and live broadcast to Facebook or YouTube.
2 – EverWebinar
EverWebinar provides a webinar platform and video conferencing software for automated, or evergreen, webinars. Often used in conjunction with WebinarJam, the platform lets you replay already recorded webinars to new audiences.
EverWebinar is an incredibly useful tool. When I use it, I typically record my webinar on WebinarJam, before sending it over to EverWebinar to turn it into an automated webinar. Then, I’m able to use that same webinar over and over again, without lifting a finger.
Ease of Use:
- One-click signup option
- Easy to share content
- Integrates with other popular tools
- Dynamic attendee numbers
- Automated live chat
- On-demand webinars
- Customized scheduling
Pricing for EverWebinar goes by a Monthly plan, Annual plan, or a 2-Year plan. The Monthly plan consists of three payments of $199 per year, Annual costs $497 per year, and the 2-Year plan is $799 every two years.
You can click here to try EverWebinar for $1.
EverWebinar is designed best for small and medium companies looking for a way to grow their sales, leveraging existing webinars to replay them for potential new customers.
The video conferencing software offers an entirely automated solution with an “Ask a Question” feature for recorded webinars to send questions to your email.
3 – Demio
Demio has positioned itself as a “smart webinar platform” with powerful tracking options. Tracking, retargeting, and conversion pixels can be added to the webinar registration page, the thank you page, or even to the webinar room.
Demio is great because it has an automation rules feature that allows you to do things like send the webinar recording to those that joined a bit late. Creating these rules will allow you to segment your audience based on the actions that people take – a very useful tool when you start retargeting your webinar participants.
The final thing to know about Demio is that it is an incredibly simple tool. It is perfect for webinar beginners and advanced users alike.
Ease of Use:
- Takes only minutes to set up
- Easy-to-use interface
- Helpful customer support
- Automation rules and tracking options
- Invite others as collaborators during events
- Upload and share materials and downloadable resources
- Create a customized registration process
- Manage and export contacts
Pricing for Demio is $49/month for the Starter plan with 50 attendees, $99/month for the Growth plan for 150 attendees, and $234/month for the Business plan with 500 attendees. There is also a 20% discount for annual billing, as well as 14-day free trial.
Try demio out for free by clicking here!
Demio is great for beginners or anyone who feels uncomfortable with numerous settings and clunky interfaces. It only take minutes to schedule your first event, and less than that to set up recurring webinars.
More experienced users still choose Demio as well due to its extensive automation tools, such as automation rules that include sending the recording to attendees who joined after the 30-minute mark. This makes it easy to segment your audience in real time.
4 – EasyWebinar
EasyWebinar can be thought of as an easy-to-use, all-in-one web conferencing software solution. They operate as both a webinar solution and a marketing solution, making their software one of the more appealing options out there.
The EasyWebinar platform is incredibly comprehensive. They offer a live webinar feature, automated webinar features, a mobile app, a pre-made sales funnel, HD video, chat, and so much more.
Ease of Use:
- Easy WordPress plugin
- Good customer support
- Intuitive, easy to navigate platform
- Easy to use
- Simple setup
- HD video
- Social sharing
- Screen and window sharing
- Built-in email notifications
Pricing for EasyWebinar starts from $78/month for the Standard plan, from $129/month for the Pro plan, and from $499/month for the Enterprise plan. You can get three months free with annual billing.
EasyWebinar, as the name would suggest, is considered to be one of the easiest to use web conferencing software solutions there is. The evergreen, or automated, webinar capabilities has analytics and sales funnels that make it a true selling machine.
Live chat, Q&A, screen sharing, multiple presenters, and several other features, combined with the very intuitive interface and easy webinar setup make EasyWebinar a great solution for nearly anyone.
5 – Zoom
Zoom is a video conferencing software more than anything else, combining cloud video conferencing, group messaging, and simple online meetings in one user-friendly solution.
Ease of Use:
- Easy to share screens
- Simple setup
- Integrates across other systems
- Easy-to-use interface
- Very intuitive features
- HD audio and video
- Simultaneous screen sharing
- Meeting recordings
- Cloud storage
- Group and private chat
Free meetings are available with up to 100 participants with limited duration (up to 40 minutes). Paid plans start at $14.99/month for the Pro plan and $19.99/month for the Business plan and Enterprise plan.
One of the best things about Zoom is it provides free basic web conferencing features. While it shouldn’t be used for selling products, the tool is great for internal virtual meetings with simultaneous screen sharing capabilities.
Along with the ability to work on all devices and platforms, Zoom provides several excellent features for video conferencing, such chats and recordings. It also boasts great video and audio quality.
6 – GetResponse
GetResponse is a complete marketing program that is widely used by entrepreneurs, small, medium and large businesses.
This all-in-the-box solution incorporates not only webinar platform, but also different marketing tools, including auto responders, custom emails, list segmentation feature etc. With this, it is possible to have the email database and webinar tool under the same roof.
As a result, the account holder may schedule webinar campaigns for the subscribers, send the reminders to them; share the event in social media.
It is also possible to use the registration feature to collect new emails and to send automatic thank-you messages to the registrants.
Ease of Use:
- Multi-functional tools
- User interface is easy to navigate
- Easy to set reminders
- Connects to social media platforms and email software
- Built in analytics
- Integrates with many platforms including Adwords, Bing, KissMetrics and Facebook
- Capture leads with forms and integrate them with your GetResponse email platform
- 1,000’s of stock photos and templates available
- A/B testing
- Add PayPal button to take payments on the fly
- GetResponse allows you to do a whole host of things including creating landing pages, email marketing and creating webinars
Pricing for GetResponse starts at $15/month for the Email plan, $49/month for Pro, $165/month for Max and $1,199/month for Enterprise.
All in all, GetResponse is an all-in-one marketing suite that is well-regarded for their webinar capabilities
I have the least experience with GetResponse’s landing page software solution, but I did quite a bit of research. Because GetResponse wants you to use its email software, it lures you in with a $15/month price point, but forces you to upgrade once your landing pages get to 1,000+ pageviews.
At that point, you will need to get the $49/month pro plan.
7 – ClickMeeting
The browser-based ClickMeeting is a video conferencing software solution with a key selling point of having an easy-to-use interface and covering the entire webinar process, from event preparation to the follow up.
Ease of Use:
- Improved screen sharing
- Step-by-step setting
- All browser-based, no software installation
- Offer on-demand and automated webinars
- Webinar recording
- Moderated Q&A
- “Waiting room” for live events
- Polls & surveys
- Simultaneous chat translation
ClickMeeting offers a 30-day free trial for up to 25 attendees. Plans start at $30/month for the Live plan and $45/month for the Automated Plan. There is also a custom-priced Enterprise plan for large companies.
Try ClickMeeting with a free 30-day trial.
ClickMeeting is best for online business meetings, as well as conveying expertise and knowledge to help generate sales with your target audience.
If participants get to the event early, ClickMeeting provides a “waiting room” that can be used to provide additional information about presenters, topics, and agenda. There are also a variety of interaction options for live webinars and meetings.
8 – WebinarNinja
Once upon a time, WebinarNinja had a reputation for low quality. They’ve changed!
WebinarNinja 5.0, has solved a lot of problems and they are now known for being easy to use, great for beginners, and a robust all-in-one package. They have free training, step-by-step guides, and excellent customer service.
WebinarNinja has several built-in tools like landing pages, email reminders, and more. If you don’t like their built-in tools, you can also integrate with other software using Zapier integrations.
Ease of Use:
- Wide range of integrations
- Easy screen sharing
- Free training and reliable customer service
- Seamless UX on desktop, laptop, tablet, and mobile devices
- Advanced screen sharing capabilities
- Conduct Q&A sessions, polls, and make custom offers
- Set timers for particular messages to appear in the chat
- Deliver limited-time offers that help drive sales
- Record live webinars to be replayed whenever you’d like
The starter option includes 100 live webinar attendees, unlimited recorded webinar attendees, live and automated webinars for $468.00 per year, plus a 14-day free trial. They also have more expensive options that include more attendees: Pro package ($948/year), Plus package ($1,548/year), Power package ($2,388/year).
WebinarNinja is a reliable company in general who genuinely wants to deliver the most advanced and efficient product to their customers.
They claim to have created proficient software for all the different webinar formats they provide but users shouldn’t be too surprised if they run into some complications along the way. This is especially true for relatively new software developments which can get finicky with large numbers of people trying to tune in at once.
If you’re considering WebinarNinja, take advantage of the 14-day trial and give it a test run yourself.
As you can tell, there are tons of great webinar software available.
In this marketer’s opinion, WebinarJam is the simplest most intuitive webinar solution on the market for those looking to sell a product or service via webinar.
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