AI search is changing how people find products and brands online, and the opportunity is way too big to ignore. Showing up in ChatGPT, Claude, or Gemini is now just as important as ranking in Google.

Recent data shows AI search visitors convert 23x better than traditional organic visitors, but only 12% of AI citations overlap with Google’s top results. If you’re only tracking Google rankings, you’re missing a huge part of where your buyers are actually looking.

At Growth Marketing Pro, we use AI search monitoring tools every day to map where our clients appear inside AI-powered platforms. That data helps us see which sources LLMs are pulling from and where we need to place content next. We’ve helped brands hit #1 on Google while also becoming the top recommended choice in AI search tools. You can’t afford to optimize for one without the other.

This guide covers the best AI search monitoring tools we’ve seen, what they measure, and how to choose the right one for your growth goals.

Why marketers are focusing on AI search monitoring and optimization

On Google, people still do most of the research themselves—clicking through a few links, comparing landing pages, maybe even opening a couple tabs before making a decision. With LLMs, all of that research gets handed off to AI. Instead of digging through sources themselves, buyers get a single recommendation in seconds. 

And people love it. One SEO traffic report even estimates more visitors will come from AI search to websites than from traditional search by early 2028.

That’s why marketers are treating AI search visibility like its own channel. Monitoring tools show whether your company is being mentioned, how often, and in what context. From there, you can figure out:

• Are you showing up when people ask about our product category?
• Which competitors are getting cited more often?
• What gaps do you need to close to become the recommended choice?
• Which content formats do AI engines prefer in your niche?
• Which sources is AI citing most often?
• “What keywords or prompts should you be optimizing for?

Trends in AI search monitoring and optimization

AI search is still new in the grand scheme of things, but some patterns are already clear. The more you understand these trends, the easier it is to spot opportunities and stay ahead of competitors.

• AI search traffic is small but growing fast: AI referrals still make up a fraction of total web traffic, but they’ve grown 9.7x in the past year. Even if the volume feels small today, the growth curve shows this is where search is headed and brands that monitor early will have the advantage.
• AI search engines favor fresher content: On average, content cited in AI results is 25.7% fresher than what ranks in Google. If your content isn’t current, it’s far less likely to show up in AI answers.
• Google’s AI Overviews are swallowing traffic: AI Overviews now show up in 16% of US searches and have cut website clicks by 34.5%. Monitoring helps you understand how much traffic you might be losing to AI answers, how to show up in the AI overview, and which keywords or content types are most likely to get pulled into those summaries. 
• Brand mentions drive AI visibility: Brands in the top 25% for web mentions earn 10x more AI Overview mentions than everyone else. In AI search, brand authority matters heavily, so keep tabs on your mentions if you want to rank.

Best AI search monitoring tools for growth

We’ve tried just about every AI search monitoring tool on the market—because we want to deliver the best results for our clients. Let’s look at the AI search tracking tools we trust the most.

1. XFunnel

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Best for: Enterprise LLM monitoring 

XFunnel helps you track and optimize how your brand appears in AI-generated answers. It converts your keywords into prompts, measures visibility, share of voice, and sentiment. XFunnel also equips you with action-driven playbooks and expert support to improve your performance in AI platforms.

Key features:

• Visibility: View how often your brand appears across AI-generated answers
• Benchmarks: Compare your AI visibility by persona, region, or topic
• Responses and sources analysis: Identify gaps in coverage, citation patterns, and topic trends
• AI optimization playbooks: Access tested programs that deliver measurable improvements in visibility

Platforms monitored: ChatGPT, Gemini, Microsoft Copilot, Claude, Perplexity, Google AI Overviews

Pricing: Custom pricing

2. Profound

Best for: Advanced GEO tracking

Profound is a GEO platform that helps brands track, manage, and improve how they show up inside AI-powered search and answer engines. It gives real-world visibility metrics like share of voice and monitors how AI crawlers interact with your content. Users can also access content briefs, real-time analytics, and enterprise-grade features.

Key features:

• Answer engine insights: See how often and where your brand appears across AI engines 
• Agent analytics: Track how AI crawlers access your content, what pages they reference, and how much referral traffic you’re getting
• Conversation explorer: Reveal real user prompts and queries, including trends and sentiment
• Profound actions: Generate AI-aligned content briefs with topics, headings, and sources

Platforms monitored: ChatGPT, Microsoft Copilot, Grok (xAI), Meta AI, DeepSeek

Pricing: 

• Profound Lite: $499/mo
• Enterprise: Custom pricing

3. Semrush AI Toolkit

Best for: SEO teams expanding into AI search visibility

The Semrush AI SEO Toolkit extends Semrush’s traditional SEO capabilities into the AI search world. Instead of just tracking keyword rankings, it maps how your brand and competitors appear inside AI-generated answers across AI search engines. They also offer technical AI audits, which check your site for crawlability and schema issues that might prevent AI bots from citing your content.

Key features:

• Visibility overview: Map where your brand appears in AI answers and highlight prompts where you’re missing
• Brand performance: Break down sentiment, attributes, and themes tied to your brand in AI responses
• Prompt monitoring: Track visibility across up to 10 prompts to see what triggers mentions
• Technical AI audit: Flag schema, crawl, or indexing issues that limit AI visibility

Platforms monitored: ChatGPT. SearchGPT, Gemini/Google AI Mode, Perplexity

Pricing: Starts at $99/mo 

4. BrightEdge

Best for: Enterprise SEO and AI visibility 

BrightEdge offers AI visibility reporting within its SEO platform. The AI Toolkit scans places like ChatGPT and Google AI Overviews to surface AI-specific opportunities alongside traditional SEO data like content issues and keyword performance. This gives enterprise teams a unified dashboard for both Google and AI search visibility.

Key features:

• Unified visibility tracking: Monitor brand presence across Google AI Overviews, ChatGPT, and Perplexity alongside classic SEO metrics
• AI suggestions and prompt research: Discover what prompts trigger AI visibility using AI Catalyst
• Action-oriented recommendations: Surface prioritized actions for SEO and AI results
• Weekly AI insights and trends: Stay on top of shifting behavior with ongoing GEO and AI reporting

Platforms monitored: Google AI Overviews (and AI Mode), ChatGPT, Perplexity

Pricing: Custom pricing

5. Otterly

Best for: Beginning AI tracking

Otterly automatically tracks where your brand, content, and keywords appear across AI-generated search results. It converts your keywords into conversational prompts, scans AI outputs, and shows you what gets mentioned, cited, and how it performs over time. This replaces manual checks with a straightforward view of your AI search visibility.

Key features:

• AI search visibility: Track brand, keyword, and content appearances in AI-generated answers
• Link citations: See which URLs are getting cited in AI answers and how frequently 
• Brand mentions and sentiment: Monitor how and where your brand is mentioned in AI results, including the tone of those mentions
• GEO audits: Convert SEO keywords into AI-style prompts, receive automated audits, and export reports to fine-tune your AI visibility strategy

Platforms monitored: ChatGPT, Google AI Overviews, Perplexity, Gemini, Microsoft Copilot

Pricing: 

• Lite: $29/mo
• Standard: $189/mo
• Premium: $489/mo

6. Mention

Best for: Broad web and social monitoring

Mention is a social listening and monitoring tool that tracks your brand mentions across web sources, social networks, blogs, forums, and more. It provides real-time alerts, sentiment metrics, and dashboards to help you understand how your brand is being discussed. Though it focuses more on general media, not AI-generated responses.

Key features:

• Brand monitoring: Track keywords across over 1 billion online and social sources in real time
• Sentiment and influence insights: Measure how your brand is perceived and shared
• Custom alerts: Get notified when mentions spike or conversations shift
• Dashboards: Visualize brand trends and visibility over time

Platforms monitored: Blogs, forums, news sites, review sites, social platforms

Pricing: Starts at $599

7. Peec AI

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Best for: Multilingual AI visibility

Peec AI helps brands measure their footprint in AI search engines. It tracks whether your name shows up, which prompts and regions you’re strong in, and where competitors are taking share. It even supports multi-country and multi-language monitoring for global teams.

Key features:

• Brand and source tracking: Track when your brand or content gets cited across AI conversations 
• Visibility metrics: Measure AI visibility by country and language for global coverage
• Competitor benchmarking: Rank your visibility against peers in the same space
• Prompt-level insights: Identify which prompts generate mentions and where gaps exist

Platforms monitored: ChatGPT, Perplexity, Claude, Gemini

Pricing: 

• Starter: €89/mo
• Pro: €199/mo
• Enterprise: €499/mo

8. AthenaHQ 

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Best for: Enterprise GEO tracking

AthenaHQ is a GEO platform built by ex-Google and DeepMind team members to help brands get discovered inside AI search engines. It shows you where your brand appears, what content needs patches, and offers actionable prompt recommendations through its Action Center and dashboards. AthenaHQ is aimed at larger enterprise brands.

Key features:

• Visibility overview: Track your brand across major AI platforms and prompts
• Prompt planner: Receive prompt-level recommendations to improve AI visibility
• Action Center: Get prioritized actions to close visibility gaps via dashboard alerts
• Analytics: Use dashboards tailored by persona, region, or goal

Platforms monitored: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews

Pricing: 

• Starter: $295+/mo
• Growth: $595+/mo
• Enterprise: Custom pricing

9. Scrunch AI

Best for: AI sentiment tracking

Scrunch AI equips brands with a real-time AI search tracking tool to see how they’re mentioned in AI search engines. It tracks sentiment shifts and misinformation risks, and maps AI-driven customer journeys. Scrunch is also rolling out its Agent Experience Platform (AXP), which builds an “AI-ready” version of your site that’s invisible to humans but optimized for AI consumption.

Key features:

• Presence monitoring: See how and where your brand appears in AI-generated responses
• Position and sentiment tracking: Gauge your brand’s placement and tone in AI-generated answers
• Misinformation and journey mapping: Detect incorrect mentions and understand AI readers’ paths to your brand
• Agent Experience Platform (AXP): Create a hidden, structured version of your site optimized for AI bots’ crawling and indexing

Platforms monitored: ChatGPT, Gemini, Perplexity, Meta AI, Google AI Overviews

Pricing: 

• Starter: $300/mo
• Growth: $500/mo
• Pro: $1,000/mo
• Enterprise: Custom pricing

10. Am I On AI

Best for: Quick, no-setup visibility checks

Am I On AI?  is a lightweight, free tool that gives you a quick snapshot of whether your brand is showing up in AI-generated answers—mainly ChatGPT. It lets you enter your business name and quickly see if AI platforms are even aware of your presence. It doesn’t offer dashboards or setup. Instead, you just check visibility when you need it.

Key features:

• Quick visibility check: Type in your brand and instantly see if AI platforms like ChatGPT mention or cite you
• Citation preview: Get a snapshot of the sources or responses that mention your brand
• Zero setup: Use without a login or installation required
• Prompt mentions: Track which prompts mention your brand the most

Platforms monitored: ChatGPT

Pricing: 

• Free
• Single: $100/mo
• Multiple: $250/mo

11. Mangools AI Search Grader

Best for: Free, fast benchmarking of AI search presence

Mangools AI Search Grader is Mangools’ free GEO tool made to measure how your brand performs across AI platforms. Users can enter their brand and niche description, and the tool runs that prompt across multiple LLMs and shows you how visible you are, where you rank, and how your performance stacks up to competitors.

Key features:

• Visibility and ranking metrics: Tracks how often your brand appears in AI-generated answers and your average position in the top 20 results
• AI search score: Get a single, weighted score that reflects performance across all supported AI platforms
• Competitor comparison: Evaluate your brand’s AI presence against rivals in the same space

Platforms monitored: ChatGPT, Perplexity, DeepSeek, Claude, X–AI Grok, Google Gemini, Mistral Small, Meta’s Llama 4

Pricing: Free

12. Writesonic

Best for: General AI visibility tracking

Writesonic is a full GEO platform that tracks how your brand shows up across AI search tools. You can run AI crawler analytics, uncover citation gaps, refresh content, and even repair technical issues through their built-in tools. 

Key features:

• AI visibility tracking: See exactly where you rank and what citations you earn across a wide range of AI platforms
• Citation gap alerts: View places where competitors are being cited, but you’re not
• SEO and content: Refresh content, optimize structure, fix technical blocks so AI can discover and cite you
• Prompt-level insights: Drill into which specific prompts earn visibility

Platforms monitored: ChatGPT, Gemini, Perplexity, Google AI Overviews, Meta AI

Pricing: 

• Lite: $39/mo
• Standard: $79/mo
• Professional: $199/mo
• Advanced: $399/mo
• Enterprise: Custom pricing

13. Hall AI

Best for: Visibility into AI agent behavior

Hall AI is a visibility platform for brands that want to know how they’re appearing inside AI-generated answers. Hall surfaces things like website citations, conversational agent behavior, and generative answer insights. It also gives you a live window into how real AI agents fetch and present your content.

Key features:

• Generative answer insights: See how your brand is appearing in AI answers
• Website citation insights: Track which of your pages are being referenced by AI systems
• Agent analytics: Understand how AI bots like ChatGPT and Gemini crawl and interpret your site
• Conversational commerce: Identify opportunities where AI could influence customer actions or choices

Platforms monitored: ChatGPT, Google AI Overviews, Gemini, Claude, Microsoft Copilot, Perplexity, Meta AI, DeepSeek

Pricing: 

• Free
• Starter: $239/mo
• Business: $539/mo
• Enterprise: $1,499/mo

14. Ahrefs Brand Radar

Best for: SEO and AI tracking 

Ahrefs Brand Radar lets you monitor how your brand shows up in ChatGPT, Google AI Overviews, and Perplexity. It’s embedded in the Ahrefs ecosystem, so you can view AI visibility alongside SEO metrics like backlinks and content gaps. Brand Radar gives you instant insights into who’s talking about your brand, how AI systems cite your content, and where the gaps are.

Key features:

• AI visibility tracking: See when and how your brand appears in AI search outputs
• Benchmarking: Compare AI visibility against competitors and spot areas where you’re missing
• Prompt clustering for content gaps: Organize AI prompts into themes to uncover new topics to own
• Branded search demand and web visibility: Track brand awareness trends and discover key publications that shape AI narratives

Platforms monitored: ChatGPT, Google AI Overviews, Perplexity

Pricing: 

• Lite: $129/mo
• Standard: $249/mo
• Advanced: $449/mo

15. Gauge

Best for: LLM visibility

Gauge is a tool that helps users understand how often and how accurately your brand is mentioned by LLMs. It’s built more as a brand awareness visibility tracker than a traditional keyword rank setter. Marketing teams use it to see where they organically appear, even when not prompted.

Key features:

• Unaided brand recall measurement: Measure your brand’s visibility when AI platforms mention you without direct prompting
• Coverage and gap analysis: Spot where competitors are being cited more often or where you’re missing in AI answers
• Citation and source insight: See which domains are driving AI answers about your brand
• Trend tracking over time: Visualize brand performance in AI responses across time to inform content strategy

Platforms monitored: ChatGPT, Claude, Perplexity

Pricing: Custom pricing

16. Gummy Search

Best for: Reddit-based audience research

Gummy Search is a Reddit-focused market research tool rather than an AI search monitoring tool. But it’s included here because it offers invaluable insights into real customer conversations. It lets you know what people are saying about your brand, your competitors, and your industry across thousands of Reddit communities.

Key features:

• Subreddit discovery: Explore and filter relevant Reddit communities by activity, niche, and growth
• Conversation insights: Surface pain points, complaints, and opportunities without sifting through every thread
• Alerts on brand mentions: Get notified when Reddit users talk about your product, competitors, or critical topics
• Scalable audience tracking: Track multiple audience types simultaneously and tailor insights by user group

Platforms monitored: Reddit

Pricing: 

• Free
• Starter: $29/mo
• Pro: $59/mo
• Mega: $199/mo

17. Goodie AI

Best for: General AI search tracking

Goodie AI helps teams manage how their brand is represented across AI models like ChatGPT, Gemini, Claude, and Perplexity. Then, it visualizes your visibility score, sentiment, and competitor benchmarking. Goodie AI gives you all this information on dashboards that update hourly. 

Key features:

• Visibility score and dashboard: View how often and where your brand appears in AI-generated answers
• Competitor benchmarking: Compare your AI presence against others in your industry
• Sentiment monitoring: Track tone associated with your brand in AI outputs
• Real-time insights and filters: Sort by region or language and catch issues as they happen

Platforms monitored: ChatGPT, Perplexity, Gemini, Claude, AI Overview, AI Mode, Microsoft Copilot

Pricing: Custom pricing

18. Langfuse

Best for: LLM performance data tracking

Langfuse is an open-source observability tool built for teams that are tracking how LLM-powered AI agents interact with prompts and deliver answers. It captures input prompts and final outputs to help developers understand how their content is being surfaced in AI-generated responses. While not a tool you’d use out of the box for brand monitoring, it lets you trace if and how AI systems fetch your content.

Key features:

• Trace AI outputs: Log inputs, outputs, tool calls, latency, and token usage across prompt chains
• Prompt versioning and testing: Conduct A/B-style testing and historical comparison of prompt performance
• Feedback-driven evaluation: Receive LLM-based and human feedback scoring to identify when AI citations are missing or incorrect

Platforms monitored: All major LLM frameworks and APIs

Pricing: 

• Hobby: Free
• Core: $59/mo
• Pro: $199/mo
• Enterprise: Custom pricing

19. Kai Footprint

Best for: Multilingual AI search monitoring

Kai Footprint is a brand monitoring tool that measures how your brand and related keywords appear across AI-generated responses. It gives you visibility into brand mentions, keyword relevance, and competitor placement inside AI assistants.

Key features:

• Multilingual AI search tracking: Track brand mentions across AI platforms in non-English languages
• Regional AI engine support: Receive coverage for regional platforms like Naver and Baidu in addition to global engines
• Actionable recommendations: Access strategy tips and prompt suggestions to improve AI visibility based on detected gaps
• Weekly AI-SEO insights: Get regular reports to keep marketing teams updated on AI visibility trends and keyword performance

Platforms monitored: ChatGPT, Google AI Overviews, Regional AI engines

Pricing: 

• Monitor: Free
• Professional: $99/mo
• Team: $299/mo
• Enterprise: Custom pricing

20. HubSpot AEO Grader

Best for: Quick, general AI search monitoring

Hubspot AEO Grader is a free tool that evaluates how your brand appears across ChatGPT, Perplexity, and Gemini. By entering your company name, geography, and business type, it analyzes your AI “share of voice,” sentiment, and how you stack up against competitors. It gives a quick, no-login snapshot of how AI platforms represent your brand and actionable next steps.

Key features:

• Share of voice analysis: Measure how often your brand appears in AI responses compared to peers
• Sentiment analysis: Tracks the tone that AI platforms use when mentioning your brand
• Actionable recommendations: Highlight content gaps or messaging improvements you can address to boost your AI visibility

Platforms monitored: ChatGPT, Perplexity, Gemini

Pricing: Free

21. Brandlight

Best for: Brand monitoring

Brandlight is a modular AI brand monitoring platform that helps you understand how AI models talk about your business. It goes beyond visibility tracking, offering real-time sentiment and share-of-voice insights, and citation source tracing. Users also get features for content distribution and reputation management. 

Key features:

• AI visibility tracking: Monitor where your brand is mentioned across 11 major AI engines and how often
• Sentiment insights: Spot tone shifts and compare your visibility vs competitors across AI ecosystems
• Citation source monitoring: Pinpoints which third-party sites AI systems cite when presenting your brand
• Partnerships Builder: Measure the impact of publishers and partners on your AI visibility

Platforms monitored: ChatGPT, Gemini, Perplexity, Google AI Overviews

Pricing: Custom pricing. 

22. ChatRank.ai

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Best for: All-in-one AI visibility tracking

ChatRank.ai is an all-in-one AI toolkit. It tracks where your brand shows up, measures how often and in what context, and gives you content recommendations. It gives you monitoring, analytics, and optimization tools to control your brand’s narrative in AI search results.

Key features:

• Brand visibility: Track how your brand ranks across AI models
• Content recommendations: Receive actionable suggestions to improve visibility and accuracy in AI answers
• Usage analytics: See how much direct traffic you’re getting from AI platforms and which prompts drive engagement
• Google Analytics integration: Integrate with GA4 to track AI-driven visits, conversions, and user behavior

Platforms monitored: ChatGPT, Google Answers

Pricing: 

• Core: $249/mo
• Plus: $499/mo
• Pro: $999/mo

What to look for in an AI search monitoring tool 

Many AI search tracking tools add similar value. The right one should do more than just tell you where you show up. You’ll want it to: 

• Track as many AI platforms as your clients use to not miss big visibility gaps
• Show what prompts trigger mentions of your brand so you can see which buyer questions you’re winning
• See which URLs AI platforms are citing so you know what content is driving visibility
• Catch negative or inaccurate mentions fast
• Give you clear recommendations, like which content to refresh or where to create new assets to improve your AI presence

Optimize your AI search engine rankings

AI search monitoring shows you where you show up, but that’s just the starting point. The real win is taking that info and actually doing something with it, like guiding which keywords and questions to target next, updating your content, filling the gaps, and making sure your brand is the one AI platforms recommend.

If you’re thinking, “Okay, what do I do with all this information?”, we can help. At Growth Marketing Pro, we take all that monitoring data and use it to fuel needle-moving results. We’ve helped brands not just rank #1 on Google but also become the #1 recommended pick in AI search.

Want help getting there? Reach out to us and turn your AI visibility into growth.

AI search monitoring FAQs