As a founder or marketer, I know you have a never ending list of to-do’s. But this one is important.
If you’re starting or growing an online business and you want to convert users, you need landing page software.
Landing pages are quite different from your ordinary, run-of-the-mill, company or business website page.
While technically, landing pages are web pages like any other, landing pages have one goal – convert customers. This means that unlike regular webpages, landing pages have to be more engaging and also include ‘calls-to-action.’
Typical calls-to-action include:
- Download a guide
- Fill out a form
- Subscribe to a mailing list
- Or buy a product
Landing page software allows you to get the most out of your digital marketing efforts. If you’re running paid ads or driving traffic to your website, you can optimize those visits and turn more of them into paying customers.
The best landing page software tools enable you to:
- Create landing pages with no coding experience
- Customize pages to look completely professional
- Integrate your pages and forms with tools like Salesforce and Zapier
- Read analytics on your pages and a/b test
All landing page softwares have a drag-and-drop editor and most have premade templates so you’re not building pages from scratch. And again, you’ll never have to touch code! Which is great for non-technical folks like me.
Modern landing page software allows you to make pages in about 10 minutes and set them live on your own domain URL.
For this post, we’ll be looking at four online services that specifically allows you to quickly and easily create landing pages.
We’ll do a comparison and contrast of the services, give the pros and cons of each one, and finally recommend a service that is most ideal for you and your business size.
I tend to love Instapage in almost every case, but if you’re considering the rest, read on!
Instapage allows you to create desktop and mobile-friendly landing pages and lets you choose among hundreds of pre-designed templates – no coding required!
I love Instapage’s interface. Of every landing page software I’ve ever reviewed, it’s the most intuitive and robust.
This is what the editor looks like.
You can move elements around, change colors and make pixel-perfect pages.
On my team at PlushCare (and for pages on this blog) we usually start with one of the out-of-the-box templates. There are 200+ templates. They look great on any device and are completely adjustable via the Instapage drag-and-drop editor. You can match the font, color and design of your existing website.
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Features-wise, Instapage is one of the best services out there.
- 200+ page templates
- Plugins/add-ons including direct integration with WordPress, built in analytics, A/B testing and heat mapgs
- No traffic limitations
- More advanced users can also add custom code to pages — but again, this isn’t necessary!
- One-click integrations with Salesforce, Zapier, Google Analytics, Facebook, AdWords and more
When it comes to price, Instapage leaves some to be desired – as of this writing. The ‘Core’ plan is $99 per month annually, it might be quite pricey for casual users. Another plan – the ‘Enterprise’ plan – provides more advanced features that agencies can greatly benefit from.
The good news is Instapage has a 14 day free trial!
The Bottom Line
There’s one important thing to note about Instapage. Unlike the other services that we will tackle here, Instapage is solely dedicated to creating landing pages.
So, if you’re looking for a service specifically honed for designing and handling landing pages – then Instapage is the best one out there.
However, if you’re looking for an all-around service that offers email marketing, website design/hosting, and others – then you might want to consider something else.
MailChimp Landing Pages
MailChimp is one of the most popular email marketing tools on the market today. Aside from email marketing, MailChimp also provides a service that allows you to create mobile-responsive landing pages.
And like most of the services in this post, MailChimp also offers a drag-and-drop editor that can get your landing page started in just a few minutes.
The best thing about Mailchimp is the price. If you’re just starting your business journey and you need a very basic landing page builder, Mailchimp might be right. I reviewed Mailchimp landing pages here and Mailchimp alternatives here.
One of the best things about MailChimp is that, like its email marketing service, it’s free at the lowest tier. Unfortunately, you get what you pay for. The free plan is quite limited in terms of templates and have very few customizable features.
The best features for the free plan is that it allows customer segmentation/groups, basic reporting, and A/B testing too. In addition, the free plan also offers rich and useful features like free email campaigns and marketing automations.
For individuals and groups that need more features, there is a $10 ‘Growing Business’ monthly plan that includes most of the free features but also offers more advanced options when it comes to targeting and segmentation. The ‘Growing Business’ plan allows you to do custom branding for your landing pages. It also includes live chat and email support.
For agencies with higher requirements, there is a $199 ‘Pro’ plan which includes most of the features in the ‘Free’ and ‘Growing Business’ plan; but with more advanced features like pro support, advanced segmentation, multivariate testing, and comparative reports.
The Bottom Line
Given its price and versatility, MailChimp might be the best service for micro businesses and casual users. Aside from being one of the best all-around solutions for digital marketers out there, it can also be easily be integrated and automated with other services – all for a very good price.
GetResponse Landing Pages
GetResponse is another all-around online marketing service that includes email marketing, marketing automation, and landing page creation. It is one of the most popular online marketing tools out there and boasts of over 350,000 happy customers.
What separates the service from the rest is its inclusion of a complete webinar marketing solution. Yes – you can host webinars on GetResponse! It also has a CRM (customer relationship management) service to take care of your leads.
Interested in learning about webinars? Learn how to make your first webinar here.
The service is very easy to set-up; and like the other providers on this list, GetResponse gets your landing pages up and running in a few minutes. With its drag-and-drop builder, it easily lets you move content and elements around when you’re creating mobile responsive landing pages or email templates.
What’s more is that you get to publish your pages with just a single click.
Its best feature is being able to create fully-responsive landing pages with built-in forms that can get you higher conversions. Another great feature is its Mobile Workspace. This lets you design and edit your landing pages based on how these are seen by mobile users. A/B testing and analytics are also part of the packages; and your created landing pages can be integrated with most platforms – including embedding videos from YouTube and payment options from PayPal.
While price-wise, GetResponse offers one of the lowest rates among the providers on this list. With $15 a month ($12.30 monthly for a year) for its ‘Email’ plan – you can create basic landing pages and get access to basic email marketing features. However, it’s only limited to a 1000 landing page views – and anything above that, you would need to upgrade to the ‘Pro’ package for $49 a month ($40.18 monthly for a year). The ‘Pro’ package though includes the webinar functionality for up to 100 attendees.
GetResponse is ideal for big companies and agencies too. They have a ‘Max’ plan for $165 monthly ($135.50 monthly for a year subscription) and an ‘Enterprise plan for $1199 a month ($839 a month for a year). What makes both plans so special is that you get GetResponse experts to help you with all your campaigns.
The Bottom Line
While a good all-around solution, GetResponse’s focus is more on email marketing. They don’t really specialize in landing pages. However, if you need a tool that can do-it-all for a reasonable price, then GetResponse is a good service for you.
HubSpot Landing Pages
Like with most of the providers on this list, HubSpot is another all-around online marketing service that offers a variety of tools for digital marketers.
It has tools like CRM software, email marketing and landing pages.
However, they don’t specialize in landing pages and you actually need to buy a suite of products to access the landing page component. Great service, but not for small businesses.
HubSpot’s best feature is its product support. It has a great collection of onboarding videos and written content that will make sure that you hit the ground running once you sign up with the service. Its customer support is well-received too. In terms of landing page creation, its templates are very simple and its drag-and-drop functionality allows you to easily add videos, tracking codes, and other add-ons.
What separates HubSpot from the rest of the competition is in its ‘Professional’ plan which includes blog and content creation tools. On top of that, the Pro plan also provides SEO, content strategy, video hosting, and social media.
In terms of pricing, the ‘Starter’ plan is at $50 a month, but it DOES NOT include landing pages. The Starter plan does give you limited access to different forms. Plan pricing gets significantly higher for more advanced features. For example, the next tier is the ‘Professional’ plan at $800 a month which includes landing pages and its ‘Enterprise’ plan goes for $2400 monthly.
HubSpot is more ideal for mid to large companies and agencies. It’s a big investment!
Which one should you get?
It mainly depends on two factors: your business requirements and your budget.
If you’re a novice online marketer, a casual blogger, or a small business owner, then MailChimp is the best service for you.
Budget-wise and feature-wise, its ‘Growing Business’ plan should be more than enough to handle all your online marketing needs – from email marketing to landing page creation and conversion.
Instapage’s ‘Core’ plan will be able to cover all of your landing page needs. For a more well-rounded marketing service, GetResponse’s ‘Pro’ package (the one with the webinar feature), should be more than enough.
It gives an online marketer access to a full range of services – from web design and blogs to SEO and content strategy. It also includes email marketing, landing pages, and even helps you run social media ad campaigns.