will-seo-work-for-me-2018

Will SEO Work for My Startup?

SEO stands for search engine optimization — the art of gratifying Google so that your website comes up #1 in the Google search engine results page (SERP). Agencies, bloggers, growth marketers and founders often misunderstand SEO. Why? Because SEO isn’t for everyone. Every business is different.…

starbucks-customer-lifetime-value

Why Lifetime Value is the Most Important Metric for Any Business

Like most entrepreneurs and marketers, when I began my career, I was fixated on acquiring the most customers. Even if my customers were spending only $10, I was thrilled to have them! Don’t get me wrong. I still love acquiring tons of users. But if all…

lead generation and inbound marketing for B2B

The 10 Best Lead Generation Strategies for Your Business

When it comes to lead generation strategies, I know what works. In this post, I speak from first-hand experience acquiring leads at… Venture-backed startups in San Francisco 600+ small businesses and startups I’ve consulted for This blog, Growth Marketing Pro Recently, I grew a B2B SaaS…

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What is Growth Marketing? Why’s it so Popular?

If you don’t have customers, you don’t have much of a business… Growth marketing is intelligent, data-driven marketing for the purpose of adding revenue to the bottom line of your business. No cutesy brand awareness campaigns. No bullshit. Why is growth marketing so popular these days?…

best digital marketing strategies for launching your business

The 8 Best Digital Marketing Launch Strategies

If you can’t drive traffic to your website right after you launch, you’re doing it tot-ally wrong. Launch: a unique opportunity I launched my first online business in 2012. This company — an eco friendly ecommerce site called BeGood — went on to make a couple…

Webinar Marketing for Online Sales: The Proven Guide to Automated Income

How to Use Webinar Marketing To Grow Your Business in 2020

Webinar Marketing is when you organize an online meeting for a group of people to watch a presentation. It can be an incredible tool to engage and educate prospects and even make sales online. I’ve been a fan of webinar marketing for a very long time,…

does-adwords-work

Does Google Ads Work & Will it Work for My Startup?

Google Ads are ad units that run on Google search pages. Marketers love Google Ads. Why? They’re scaleable: there’s almost infinite search volume on Google. They’re targeted: searches can get pretty targeted to the intent of the user. What are Google Ads? When you search Google,…

seo growth hacks and strategies

10 SEO Growth Hacks to Grow Your Business

I grew my first startup on the backs of a search engine optimization strategy from nothing to millions in revenue. It took years. But knowing what I know today, I’m able to replicate that success much faster. This blog, Growth Marketing Pro, gets 70%+ of its…

everlane ecommerce

The 10 Marketing Secrets to Everlane’s Success

Everlane is one of my favorite startups to follow. They are excellent ecommerce marketers and brand builders. I’ve watched quite closely over the last five years. I’ve spoken to employees and investors in the company. I’ve covered their marketing hacks in bits and pieces in my Ecommerce…

Podcast Advertising

The Comprehensive Guide to Podcast Advertising

A comprehensive podcast advertising guide by Growth Marketing Pro Hailey Friedman. In today’s ever-changing digital landscape, us savvy growth marketers have to be nimble and adaptable. Quickly embedding the latest technologies into our toolkit– fully devoted to following our audience wherever they may lead us. If you’re…

warby parker ecommerce

How Did Warby Parker Grow to a $1.2 Billion Ecommerce Company in 5 Years?

If you want to apply Warby Parker’s success to your ecommerce company, this guide is your friend.  Warby Parker is a company that started with a simple idea: fashionable, affordable eyewear. As a satisfied customer, ecommerce entrepreneur and a curious marketer, I’ve followed their journey since…

growthbar

How to Get More Customers with GrowthBar

Are you ticked off because your competitors are beating you in organic search (SEO) or they’re simply out-marketing you across the board? Are you tired of writing content that no one reads or shares on social media? It sucks when Google doesn’t reward you for your…

best seo software tools

13+ Best SEO Software Tools Compared (+3 Free Ones)

SEO is the holy grail of digital marketing.  There are 38,000 Google searches per second — so getting your website to the top of the Google search engine results page (SERP) is extremely valuable.  And, if you don’t want to shell out thousands of dollars a…

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GoToWebinar Alternatives and Competitors

GoToWebinar isn’t the greatest webinar platform on the market—there, I said it. I tried using it for a few webinars and had a terrible experience. It’s clunky and not fun to use. The UI is outdated. It’s more expensive than any alternatives or competitors at a…

Algorithm Updates

Google Algorithm Updates for 2020, 2019 and 2018

As webmasters, website owners, and content creators, we are all at the mercy of Google algorithm updates. If you want your content to perform well in the search results, you have to comply with Google’s SEO best practices. And if you haven’t heard, we recently released…

landing page software

The 11 Best Landing Page Builder Software Tools

Landing page software is an important tool for anyone looking for leads on the internet. Having the ability to rapidly create custom landing pages with forms, images and funnels is really game-changing. Landing page software hit the internet around 2011. I became fascinated in 2013, when…

growthbar.001

SEMrush vs Ahrefs vs Moz vs GrowthBar

There’s 1.7 billion websites on the internet. And Google updates its algorithm 500+ times per year. So if you’re an entrepreneur or marketer trying to compete in search engine optimization (SEO), you need a great tool to keep up. The best tools — Moz, SEMRush, Ahrefs…

best crm software tools growthmarketingpro

7 Best CRM Software Tools: A Comparison

In 2015, I began my job as Head of Marketing at a real estate technology company. And I walked into a complete mess! Real estate salespeople were cold calling and tracking lead information in spreadsheets and even notebooks. That meant measuring pipelines or even the impact…

Zoom vs Webex vs GoToWebinar vs Webinarjam

Zoom vs Webex vs GoToWebinar vs Webinarjam

A complete comparison of Zoom vs Webex vs GoToWebinar vs Webinarjam If you’re a marketer in 2019, you have to have the most current software and tactics in your toolkit. Webinars, also called web conferences, are one secret weapon that not many people are talking about.…

create-an-online-course

8 Best Platforms to Create an Online Course in 2020

Below, I’ve reviewed and ranked the 8 best online course platforms and provided the top 5 ways to create and sell online courses. For many experts across the globe 🌎, building an online course has unlocked life-changing passive income 💵💵 and financial freedom. You’ve seen the…

Podcast Hosting

8+ Best Podcast Hosting Sites Compared [2020] (Plus 2 Free Ones)

We recently considered starting our own Growth Marketing Pro podcast and we were on the hunt for the best podcast hosting platform. Personally, I’m a huge podcast fan. I’ve been featured on dozens. I’ve also run podcast ads for San Francisco startups. And I’ve seen what…

Lead Capture (1)

How to Capture Email Leads

Capturing leads is about turning web traffic into customers. For many businesses, an email list or CRM database is where customer information lives. And the size and quality of that list is usually directly correlated with revenue. The more leads you have = the more opportunities…

best email marketing software

The 15+ Best Email Marketing Software Services and Tools

Email is 45x more effective than social media when it comes to reaching your customers. But, the huge variety of email software tools available makes it confusing to choose one. You might be asking yourself some of the same questions I was when I launched my…